Have you noticed that your competitors are utilizing social media platforms to advertise their companies?

Thought to yourself that it might be time to include video marketing strategies for your business to gain a competitive edge as well?

Yes! It is true that video marketing has gained a lot of traction over the past decade, and it is not too late to begin publishing video content today for your business. We have provided this article guide so that you can understand why there is a lot of untapped potential in implementing videos for your brand today.

Perhaps a potential customer has landed on your page, what’s next? The goal would be to ensure that they don’t just leave after clicking on your page and that you can provide engaging yet straightforward content for them to explore. A well-placed video in the landing page to handle explaining a product/service can help clarify more about the benefits of purchasing from you. LSA conducted a survey that showed 44% out of 2000 people surveyed viewed at least one online video looking for products/services, making videos an amazing medium for explanation to consumers. Due to convenience, many consumers would rather watch a video than read when learning about a product/service option.

Furthermore, maybe you are enjoying some success with your business and your competitors don’t have social media pages yet. While others may be complacent, it is an opportunity to establish authority in your industry and reach out to a bigger potential target audience. 80% of viewers can recall an ad that they’ve watched in the past 30 days, meaning an effective video can help shape your brand’s reputation and identity.

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Credit - Neil Patel - Is it Time to Add Video Marketing to Your Content Marketing?