Shooting is fun, editing is challenging.

Have you ever had a blast shooting a video and find yourself frustrated in the editing room with hours of footage? Yeah, it can be like that. The creative process and shooting day can be fun, though most people don’t anticipate the editing workflow and how much time it takes.

Be prepared for post-production by shooting to edit. What does that mean? Know your shots and editing sequence before your shoot so you can film in the most efficient way. You don’t need a million camera angles for an interview or a timelapse for a testimonial - figure out your shot list and sequence beforehand so you can make your editing process easier and faster.

And if you know you’ll make the same video over and over again (tutorials, interviews, product videos, etc.), then create your main project file in the post and then duplicate that for the next video, keeping the same watermark, title cards, lower thirds, and CTA’s to make it consistent. Plus, you can just “color by number” and shoot the exact same way for consistency and ease.