How vital is editing in your video marketing strategy? You can shoot videos that answer your customers' questions, demonstrates how to use your product or service, deliver brand news, and ease the employee onboarding process. However, if the video has any unnecessary pauses or too many transitions, then you may lose your audiences' attention in the message. A drop in engagement is what your company does not need in your video marketing strategy. Good video editing makes a huge difference in the content of your videos. Here are the five benefits good video editing has on your videos.
Video editing is part of the post-production process of video production. It is what brings all elements of your video together in one seamless professional engaging video. Well-edited videos make all the hard work of writing a script and shooting the video worth it, especially when reviewing the video analytics. Video needs to capture your attention in the first 10 seconds and be clear throughout. Proper video editing that includes effective transitions and cuts out long pauses will ensure professional high-quality videos viewers will keep watching.
Just like the content you post on your website, email newsletters, and social media, videos are a representation of your brand. A poorly edited video does not boost your brand authority and promote your message to your viewers. High-quality videos help spread your knowledge while increasing your brand awareness. Consider investing in video editing software or hiring a video editor to save you time to edit your message rather than reshoot the same message due to mistakes. With an estimated 82% of internet traffic is in the video, video marketing is not going away any time soon, so tailor your content for well-edited, polished, engaging, and targeted videos.
Credit: Digital Media Thoughts 5 Benefits of Good Digital Video Editing for Your Marketing