How do you stay on top of your customers’ expectations?

It’s one of the top challenges in marketing today. Customers want to be able to do their own research, communicate on their time, and for the experience to be as easy as possible. Video marketing has helped bridge a gap between being able to communicate with customers and for them to engage with brands on their own time.

So how do you make your videos appeal to your audience?

Check out this week’s featured article on how to make videos your customers will respond to using the 4 Es of video content: Education, Engagement, Emotion, and Empathy.

Read here: The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations