Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

When you market your products do you focus on selling that product or selling your brand?

Marketing a single product can only go so far. If you develop a strategy to market your brand, customers will keep coming back for you, not just for a specific product.

Alison P. Sauter, the Principal and Creative Director at Shelf Studio is on the podcast this week to talk to us about the importance of storytelling and branding. She also talks about the importance of package design, and how art can serve as therapy.

Listen to episode 83 on Apple Podcasts and Spotify to learn a wealth of great advice from Alison for growing your brand!

Listen here: Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors