Animate Your Logo For Free In Less Than 2-Minutes! | Canva Tutorial

Have you ever wondered how businesses make those eye-catching animated logos? It’s not as hard as it may seem. Having an animated logo included with your content gives it a professional and sharp look.

In this week’s YouTube video, I go over a simple and free way to create your own animated logo using Canva. There are so many great free tools out there. Canva is an online design software that has tons of free features.

I walk you through all the steps from uploading your logo to bringing it to life within 2 minutes! Watch the video below to get started.

Brand Advertising Made Effective Using Animated Characters

What first comes into your mind when you hear brands like M&M's, Kool-Aid, and Pillsbury? What do these brands have in common? These are just among popular brands that have hopped on using iconic characters to boost their businesses.

Brands spend lots of time and effort coming up with ideas to create their characters. Some represent their values, some target to appeal to their demographics, and some are both.

Using animated characters provides benefits to brands. Since these are intellectual properties, brands can save up on expenses in their campaigns. They could use these characters in promotions and not worry about fees for celebrity endorsers and the like. Another is memorability. When consumers see these, they immediately know the brand and the products. Successful animated characters are even imprinted in merchandise, replicated as toys, and used for entertainment.

With the development of software and culture, animated characters have evolved over the years, but most have remained very iconic and nostalgic. It is crucial to carefully design your characters, making sure that it is not only visually appealing, but it also is something that your target audience would be able to relate and connect.

Credit: DigitalArts Why Animated Characters in Brand Advertising Are Grrrreat