How do you stay on track with your campaign once you’ve defined it? Award-winning creative director Mark Gallo is on the podcast to talk about creating a branding campaign and what to do once it’s created.

How do you stay on track during the implementation stage? According to Mark, to create a successful campaign, branding can’t just be present in your marketing. It has to permeate every step of the customer relationship from advertising to the post-purchase experience.

“The importance of living and breathing your brand all the way through authentically is probably the most important thing to do.”

Listen in to episode 79 on Spotify for Mark’s tips on how to bring your brand to life.

The podcast is available here: What a Brand Actually Means, The Importance of a Creative Brief, and Surrounding Yourself With The Right People For Growth

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Are you someone who manages creative people for a living? Or are you a creative person trying to find the right fit in a manager?

Creativity is such an important aspect of branding and business success. The people behind that creativity are just as important. Gerald Schoenhoff, an award-winning creative director and the Chief Creative Officer of Crew Food & Beverage Marketing Partners, is on the podcast talking to us about building a career around creativity and the secrets to effectively managing creative people. He explains how he provides the right amount of space and encouragement to help them achieve their best work.

Listen in to find out how he does it here: How To Lead Creatives, Fundamentals of Branding, What Makes A Successful Food & Beverage Brand