Are you someone who manages creative people for a living? Or are you a creative person trying to find the right fit in a manager?

Creativity is such an important aspect of branding and business success. The people behind that creativity are just as important. Gerald Schoenhoff, an award-winning creative director and the Chief Creative Officer of Crew Food & Beverage Marketing Partners, is on the podcast talking to us about building a career around creativity and the secrets to effectively managing creative people. He explains how he provides the right amount of space and encouragement to help them achieve their best work.

Listen in to find out how he does it here: How To Lead Creatives, Fundamentals of Branding, What Makes A Successful Food & Beverage Brand