focus groups

Connect with your Superfans

“Make it up, send it to them, see what they think. And then start growing that, and using the data that you’re getting from the sales and across the board, and always bringing that to new buyers.”

In this clip from episode 68 of our podcast, NewPoint Marketing president Patrick Nycz shares how to use focus groups for your loyal customers or superfans to gain more insight into your target audience and increase sales.

Listen to this episode again as we talk about how a 360 review in his early career forced him to become a better leader and marketer and the importance of surrounding yourself with people who can mentor and assist you in growing your brand. We also discuss why you should invite loyal customers to a focus group for needed insight into what consumers want to buy to increase future sales.

Find episode 68 on Apple Podcasts Career-changing 360 Review, Benefits Of A Focus Group, And The Importance Of Surrounding Yourself With The Right People

Career-changing 360 Review, Benefits Of A Focus Group, And The Importance Of Surrounding Yourself With The Right People

Our next podcast guest understands the value of receiving valuable information from others to better oneself and business. Patrick Nycz is the founding president of New Point Marketing, a CPG food & beverage marketing and advertising agency based in Lafayette, Indiana.

Follow along in this episode as we talk about how a 360 review in his early career forced him to become a better leader and marketer and the importance of surrounding yourself with people who can mentor and assist you in growing your brand. We also discuss why you should invite loyal customers to a focus group for needed insight into what consumers want to buy to increase future sales.

Find episode 68 on Apple Podcasts Career-changing 360 Review, Benefits Of A Focus Group, And The Importance Of Surrounding Yourself With The Right People