What is an optimized video and why is it important?

Optimizing your video content is an important part of your video strategy. If you don’t have a strategy, start by building one around video content that is specifically targeted to your audience. Optimizing videos means adding SEO techniques like keywords and targeted hashtags to attract your audience. That is just one step in video optimization.

Watch this week’s YouTube video to find out how to fully optimize your video content by learning how to speak to your audience which will help you build up your brand.