Are you new to creating videos and are looking for ideas to increase views and engagement? Try producing native videos! Native videos are videos created or uploaded on the platform for the platform. For example, a creative, like you, would record a video on a social media platform, like Instagram, and upload immediately after; or you could upload a raw video adhering to the platform’s formatting. Creating native videos helps you gain more organic reach and engagement with your viewers and keeps them on the platform without clicking on a 3rd-party site to watch the content. This will help you maintain any goals you have made on the platform and with your marketing strategy as well. The article offers examples of effective native video as well as tips to ensure the content and aspect ratio of the post is fit and tailored for the platform.

Credit: Written by Sian Hainsworth How using video natively wins more viewers and how to use it as part of your marketing strategy