As a small business owner, you take pride in your craft. Your product or service, your background, and your story are all central to your brand. So why wouldn’t you want to share that story with your audience in a visually appealing way? With 81% of today’s businesses using video marketing, according to Rialto Marketing, and 82% of internet traffic will be full of videos by 2021, it makes sense to start a video marketing strategy. If you’re new to video marketing and are wary of what it can do for your business, that’s alright because we got an amazing guide on how to make video marketing a beneficial strategy to implement.

Video marketing is the strategy of using videos as content to market your product and services. With this in mind, it’s possible to create any video type that serves the purpose and goal you’re trying to reach. First, think about the video categories such as educational, entertainment, and informational videos and video types such as explainer videos, product videos, testimonials, FAQ, and more. You can make any video type with the purpose of it sounding educational, informative, entertaining, or all three! There are so many ideas you can use to get your story out there to your consumers. To do that, you’ll need the necessary equipment. Video equipment and resources are more accessible and beginner-friendly than before, thanks to today’s rising technology.

After you’ve created your video, upload the video to your website and social media channels. Studies show that having a video on your website increases organic search engine results by 157% and conversions by 80%. Those are important statistics; because when more consumers watch your videos, more may share with their network, know who you are, who your business is, and what your product or service can do for them. So let’s create a video to highlight your story and grow your customers. For more statistics and reasons, click on the article below.

Credit: Boosted Video Marketing for Small & Local Businesses in 2020