I’ve been creating beverage product videos for a long time, starting with ads for Stella Rosa Wines, so I appreciate a fun beer ad when I see it. Recently, I had the opportunity to view an exceptional ad by Foodist Films for Great Lakes beer, and it’s cool how they were able to combine generative AI with lighting and VFX to create a captivating video.

One of the most striking aspects of the advertisement is the seamless integration of generative AI technology. This technology was utilized to animate the logo of the beer brand, creating a unique effect that transforms a still image into a dynamic, moving image. This innovative approach adds a layer of intrigue and captivation to the ad, setting it apart from traditional advertisements. There are many platforms out there that utilize this technology, like Runway and Dall-E, so try it yourself by either animating an existing image or creating an entirely new one with text prompts.

Additionally, Foodist Films used VFX techniques to mask out the Great Lakes product bottle, allowing them to place and move it around in space and on the frame for unique transitions. This technique, combined with the lighting techniques used to mimic lightning strikes, adds a sense of drama and excitement to the ad, further engaging the audience.

Furthermore, the use of food styling to add mist and moisture to the bottle, simulating the wetness created by waves, enhances the visual appeal of the ad and makes the beer look fresh and enticing. These subtle yet effective techniques contribute to the overall success of the advertisement, creating a captivating and memorable viewing experience for the audience.

Foodist Films' advertisement for Great Lakes drink is a great example of using new technology with good ol’ in camera effects. By leveraging generative AI technology, VFX techniques, lighting techniques, and food styling, they have created a visually stunning and engaging advertisement that effectively captures the essence of the brand.