What can shoppable ads do for businesses? Are you aware of shoppable ads appearing on social media? Let’s dive into shoppable ads and how video plays a strong role in this type of content.

In the past year, there has been an upward shift in how we consume media, especially video content. Videos will contribute towards an 82% plus increase in 2022, according to HubSpot. More and more companies are incorporating video marketing into their strategic goals of increasing engagement, consumer traffic, and sales for their business. If more viewers are online consuming videos and connecting with brands behind the engaging videos, then it’s time to diversify our video content strategy to include shoppable videos. Shoppable ads are interactive videos that display the products or features of a business that adds links to a product page. On some platforms, viewers can purchase the product instantly without leaving the original content they were viewing. Instagram and YouTube have added shoppable videos as a feature to make brands and consumers aware that shopping is an option on their platforms.

Incorporating shoppable ads into your existing video marketing strategy provides many benefits. The interactive ad strengthens the relationship between your business and the consumer. Purchasing a product as soon as a customer views the ad streamlines the purchasing process and increases ROI, engagement, and sales. A customer will likely buy from the business again and have time to browse more of the business’s offerings. Video marketing will continue to provide more tools and tactics to improve your brand awareness and boost sales from your e-commerce site. Brands need to create personalized ads to stand out from the competition and drive more sales.

Credit: Rachel Millar Why Shoppable Videos and Images Will Enhance Your E-commerce Strategy in 2021