When do you use your hero shot?
A hero shot is a point in your video when you show your audience how great the product is. It beautifully shows off what you have to offer.
For a recipe video, the hero shot is when the audience gets to see how delicious the food looks. So, when would you use a shot like this?
Check out my video to learn how to time the hero shot so that it captures your audience’s attention and why it’s so important to include this in your recipe videos!
Stray
How do you feel when you watch this clip? Where do films take you when you watch them? Those are some of the things I thought about when I directed and edited this short film called Stray.
It’s important to think about what you want to convey and what you want to say to your audience when you are creating videos or films like this one. I hope that you can feel the emotion, perseverance, and strength in even just this short clip.
Every shot counts in making a great film. I’d love to create something like this for your business! Contact us to get started!
What Are Short Form Videos and Why Are They Easy To Make
Did you know that shorter videos are better when it comes to marketing your brand?
Audiences have an easier time watching shorter videos. Not only are they able to get a good amount of information in less time, but they can squeeze short videos into their busy schedules.
Audiences aren’t necessarily able to sit and watch long videos anymore. If you’re not already using short videos as part of your marketing campaign, now is the time to get started!
Check out this week’s featured article for even more information on how to use these short videos to your brand’s advantage!
📸 TheRegisti on Unsplash
Read the full article here: Short Form Videos Are Easy To Make.
Best Way To Shoot Food Recipe Videos
Have you ever considered how many steps it takes to create a food recipe video? Have you ever made one and forgotten an ingredient?
It’s important to keep track of every step of the recipe and every ingredient you need to include in the video. Some brands may even have specific ways of handling certain ingredients. Every step is incredibly important for properly creating the recipe video. Every action needs to be carefully planned out beforehand.
Check out this video where I share my technique on how to keep track of everything and my best practices for creating some delicious recipes on film!
Ad I shot and edited for Tyson Dudley at Multitude Financial
What’s your brand story?
Telling your story is a great way to capture your audience’s attention. People love hearing stories and learning about how their favorite brands came to exist. Often, it’s a story just like Tyson Dudley’s.
I shot and edited this video for Tyson and helped him tell the story of how he built his dream and now helps others who are in a similar place that he was in. This made for a great video that not only explains the history of the company but introduces Tyson himself and what his business represents.
I’d love to make a video just like this one for your business! Contact us today.
Grow Your Business With Video Marketing
What’s holding you back from using videos in your marketing campaigns? Why not just give it a try and see what happens?
That’s how confident we are that your business will benefit from using videos for marketing. We’re not the only ones! This week’s featured article by Entrepreneur “Give Video Marketing a Try and Watch Your Business Grow” agrees.
There are so many ways you can use videos. You can use them to evoke emotions in your viewers or simply to sell your product. Both are great ways to speak to your audience. Learn all about it by reading the article!
📸 Fauxels on Pexels
Read here: Give Video Marketing a Try and Watch Your Business Grow
How To Shoot Recipe Videos For Social Media
Do you know the best way for making recipe videos for each social media platform?
Did you know that your videos should be square for Instagram and horizontal for YouTube? If you don’t have the right ratios when you’re creating your videos, they will not show up on the destination platform properly and your audience will have a harder time connecting with your video.
Have you ever noticed some videos are too stretched out or too narrow? That’s exactly why I made this video.
Here, I show you the optimal way to create your videos for each platform in under a minute and a half!
Check out the video below!
Umai Marketing Uses Zapier!
Did you know that a great way to sell your product is to create video testimonials?
Check out this video I produced for Zapier. The video is featuring some of the users of the product who are explaining how they use it and how it’s helped them become successful. Sometimes the best way to showcase your product is to show feedback from your customers!
This type of video will help your audience relate to it and get them thinking about how your product might help them too. We’d love to make a video like this for your business! Contact us and let’s get started!
How To Food Style Recipe Videos
Did you know that some brands have specific ways to handle their product?
It’s important to ask your brand for all of the information including whether they have specific guidelines for handling their products so that you can include these details in the videos you create for them.
In this video I’m making for Sumo Citrus, I learned their specific way to peel the oranges.
These details are especially important for food and beverage videos. So, the next time you’re making a video for a brand, keep in mind every detail that goes into showcasing that brand and have fun making a great video!
Ad I Shot and Edited for That's It!
Did you know that shorter videos are more likely to capture your audience’s attention? Viewers have a short attention span and with a company name like “That’s It", making an overly complicated video just doesn’t make any sense!
Check out the short and sweet video I shot and edited for this healthy snack company. It plays on the name and accurately showcases the product. You know what the video is about from the first shot.
It’s simple, informative, and short!
This is a great way to capture that audience in just 15 seconds. I’d love to make a video just like this one for your business!
Maximize Twitter Video for Marketing With These Three Tips!
Have you ever thought of creating videos for Twitter?
The microblogging platform is keeping up with the times which means you can post videos with your tweet. It’s another great opportunity to reach your video-loving audience. You want to make sure you are customizing your content for each platform.
Just like a tweet, you want to make sure your videos are short. So, what’s the best way to combine Twitter and videos? We’ve found the perfect blog to help you figure that out!
Check out this week’s featured article to learn how to best use Twitter for your video marketing!
Read here: 3 Tips on How to Maximize Twitter Video for Marketing
📷: Brett Jordan on Pexels
Shutter Angle VS Shutter Speed
What settings do you use when filming? With videos being one of the top ways for audiences to consume content, making quality videos is more important than ever.
Do you use shutter angles when filming with a video camera? Most people tend to be more familiar with shutter speed.
I’m here to tell you that setting your shutter angle can help save you time and energy when creating your video content.
Check out this video where I explain the differences between shutter speed and angle and how you should set up your camera angle for optimal film quality!
I shot and edited this for fashion company, Space49
What do you want your videos to convey to your audience?
For a fashion brand like Space49, being outdoors and showing the natural beauty of the environment as well as the product was a great way to showcase their product.
I kept their brand at the heart of it while I shot and edited this video for them, and it turned out beautifully!
Do you have a vision in mind for your brand? If not, no problem. We not only bring our technical expertise but also our creative team to help you figure out what you are looking for and make it come to life. Contact us!
Prepare For The Future of Video Marketing With These 14 Ways!
Video marketing is all the rage right now but what does the future hold for it?
This week’s featured article by Forbes has all of the intel on where video marketing is going to how to make it work to your advantage. Some of the best ways to keep on top of trends are to pay attention to what your competitors are doing and see what your audience responds to.
People love a good story and video marketing is a great way for you to tell yours. As long as you stay informed about video marketing strategies, your business will go far.
Take a look at the featured article to get ahead of the game! Read here: 14 Ways To Prepare For The Future Of Video Marketing
Tech in Filmmaking, Life-Changing Horror Films, and Balancing Sound Design & Coding
What is your favorite movie genre? If you’re a horror movie lover, you’ll love this podcast!
Our guest Ruslan Khamidullin is the Chief Technology Officer of Filmustage. Filmustage automates the script breakdown process of the production of the film.
Not only do we talk about popular horror movies, but we also discuss film production, the script breakdown process, and how Filmustage’s technology helps automate it. All of this helps free up time so that filmmakers can focus on being creative and making those movies we all love.
Be sure to listen in. You don’t want to miss this one!
Making Money with NFT's and Web3, Why Film Distribution Is Hard, and The Future of Filmmaking
Do you love making movies but aren’t sure how to market your films so that major platforms distribute them? Creating is the fun part! Have you ever considered getting other creators’ input in order to make even better films? What about the film’s success? Once you’ve created your masterpiece, it’s important to get it out into the world so that it is successful.
Our next guest on the podcast, ML Post, is a writer, director, producer, filmmaker, and founder of Underrated, a streaming service for independent filmmakers just like you.
Listen in to learn the answers to all of your film and film marketing questions and find out how to become a successful filmmaker!
Ad for That's It!
Have you ever tried using slow motion in a video? We had so much fun playing around with slow motion when we made this video for “That’s It”!
Slowing things down can be a great way to capture your viewers’ attention and showcase your product! You can see all of the different elements and the value that this “That’s It” product provides! Buyers know exactly what they are purchasing.
Add a video just like this to your Amazon store to provide valuable information to our buyers and drive up your sales. Not sure how to get started? We can help!
Viewing Competition as Friendly Relationships, Manufacturing in America, and The One Thing To Do Before Mass Manufacturing
Have you ever thought about sharing your ideas with other companies?
According to our podcast guest Jason Azevedo, sharing how you do things with others can be a huge asset! It’s not only a great way to learn and share knowledge but it can also promote you as the leading expert in your industry.
Jason is a chief strategy officer at MRCA and started working in the business when he was just 15 years old. Since then he has built a million-dollar business using principles just like this one.
Listen in to the podcast to learn all about building friendly relationships with your competitors and more!
Listen to the full episode here: Viewing Competition as Friendly Relationships, Manufacturing in America, and The One Thing To Do Before Mass Manufacturing
Creative Haven Testimonial from Tyson Dudley
Are your videos having a positive impact on your business? Are you reaching your audience with your marketing campaigns? Not sure how to accomplish this? Let us help!
Creating quality marketing products is what we do, and videos are currently the most popular way to reach your target audience. We created a video for Tyson Dudley’s business, Multitude Financial, and soon after the video was bringing in sales!
There’s no need to add another task to your list. We can create a video specific to your business that will speak to your audience. Focus on your business while we get your brand out there! Contact us and let’s get started!
Basemakers Ad
Are you looking for something that can help promote your brand?
Not every video has to be about products or services. We also make great videos that promote the business itself! These videos are a great way of reaching potential employees as well as new customers.
We produced this video for our friends at Basemakers to get more sales reps to join their company. The video shows off beautiful downtown Austin while presenting a more human side of the company.
Storytelling and featuring the people behind the brand is a great way of building your audience and brand! We’d love to do the same for your business.