“Only focus on what you can control” Wise words from our latest podcast interviewee, Kieve Huffman.
Kieve Huffman is the founder and CEO of Engager Brands, where he is building global cannabis brands focused on music audiences. For 25+ years Kieve has built lifestyle businesses and is a veteran in the entertainment industry, and is passionate about transforming branding in the cannabis world.
In this episode, we talk about how stoicism allowed him to get through some tough times during Covid and revitalize his confidence in building a new business, why you should only worry about things you can control and not on things you can’t, the evolution of the cannabis industry and the state of affairs that it’s in now, how he used video content to build a successful cannabis business and how he uses content to build niche brands, why he mixes science and art to utilize analytics to influence creative ideas, how he gets into his creative flow state with meditation, affirmations, goal setting, and collaboration with his team, and how his definition of success has changed over the years into simply living a fulfilling, happy life and enjoying what you do.
Listen to the full episode on Spotify here: Evolution Of The Cannabis Industry, Stoicism, How to Raise Money, And Using Video to Build Cannabis Brands
Only Focus On What You Can Control