You can’t just post a video and hope it goes viral.
You need a proper video content strategy to help you publish content that will get the results you want.
At its core, a video content strategy involves developing a comprehensive plan for your videos, ensuring that each piece serves a purpose and aligns with your overarching goals. Instead of relying on chance, you strategically create content that resonates with your audience, generates desired results, and contributes to your brand's growth.
Why bother with a video content strategy, you might ask? It's all about efficiency, intentionality, and effectiveness. Let's explore why having a solid strategy is a game-changer:
1. Purposeful Creation: A video content strategy enables you to create videos with clear intentions and objectives. This means you're not just throwing content out there; you're crafting narratives that align with your brand's values, voice, and goals. Do you want more sales? More signups for your newsletter? More followers on Youtube? Whatever it is, you have to know your goals in order to craft the content to achieve them. This also includes your target audience. What do they watch and on which platforms? What type of content will they engage with? Do your research and see what type of content your target audience will respond to. This will give you more information to help you craft effective content that will get more views, engagement, and conversions.
2. Time Optimization: Without a strategy, you might find yourself spending countless hours or even days on a video that ends up going nowhere. With a strategy in place, you invest your time and resources into content that's more likely to yield results. Plus, you are able to schedule your video production schedule around your desired posting times, and vice versa. Maybe you film a month’s worth of content the first weekend of every month or you post on days that give you time to write your content. Whatever it is, having a consistent schedule gives you more structure to your content creation process and in turn, saves you time.
3. Brand Enhancement: Inconsistent or irrelevant videos can dilute your brand's message and impact. A strategy ensures that every video you produce reinforces your brand identity and contributes to a cohesive content ecosystem. The content you create is consistent with your brand’s voice, while targeting the audience that you’re trying to reach. This establishes consistency throughout your brand and on different platforms, making it easier for people to recognize your brand and align with its values.
A well-crafted video content strategy is crucial in a vast sea of content. It ensures your videos aren't just random shots in the dark but purposeful assets that drive your brand forward.
So, whether you're a content creator, an entrepreneur, or simply passionate about impactful content, embrace the power of video content strategy and watch your videos get more conversions!