As a video production company that loves to teach people how to create engaging videos, we create and repost behind the scenes content to teach our audience different videography techniques. We also utilize BTS content to show people how we create our own videos for our clients so they can see how we involved we get with our content. This in turn puts a human face behind the content creation process so we don’t look like a company that just outsources all our work to foreign vendors or uses generative AI to replace human creators. We are hands on and care about our product - which is important for any company.
In today's digital landscape, where authenticity and connection are key, showing the human side of your organization can make all the difference. By providing a glimpse into the inner workings of your business, you can build trust, foster loyalty, and create a more relatable and engaging brand.
Why Behind-the-Scenes Content Matters
Behind-the-scenes content offers a unique opportunity to showcase the personality and values of your organization. It allows your audience to see the faces, processes, and stories that make your brand unique. Here are a few reasons why this type of content is so effective:
Builds trust and transparency - When you pull back the curtain and show how things are done, it builds trust with your audience. They appreciate the transparency and feel more connected to your brand.
Humanizes your brand - Behind-the-scenes content puts a human face on your brand. It shows that there are real people behind the products and services, making your brand more relatable and approachable.
Engages and entertains - People love stories and seeing what goes on behind the scenes is inherently interesting. It can be entertaining, engaging, and provide valuable insights into your industry.
Creating Compelling Behind-the-Scenes Content
Creating behind-the-scenes content doesn’t have to be complicated. Here are some tips and techniques to help you get started:
Show the day-to-day operations - Give your audience a tour of your workspace. Show them what a typical day looks like, introduce them to your team, and highlight different departments. This can demystify your operations and make your audience feel like insiders.
Highlight your team members - Feature interviews with your employees. Let them share their roles, experiences, and personal stories. This not only humanizes your brand but also recognizes and values your team.
Share your creative process - If you’re in a creative industry, show how your products are made or how your services are developed. This can include brainstorming sessions, prototyping, or any part of the creative process. It’s fascinating for your audience to see how ideas come to life.
Document special events - Behind-the-scenes content is perfect for documenting special events such as product launches, company celebrations, or industry conferences. Capture the preparation, the event itself, and the team's reactions.
Showcase customer stories - Highlight how your products or services are making a difference. Share testimonials or case studies that include behind-the-scenes footage of customer interactions and success stories.
Behind-the-scenes content is a powerful tool for humanizing your brand and building a deeper connection with your audience. By showcasing the people, processes, and stories behind your organization, you can build trust, engage your audience, and create a more relatable brand. So, grab your camera and start capturing the moments that make your brand unique. Your audience will appreciate the transparency and the opportunity to get to know the real you.