Come listen to our latest podcast episode with Dr. Terry Wu! As a Ph.D. holder in neuroscience for his learning and memory research, Terry has showcased his research and understanding of how consumers make buying decisions into his own online marketing firm. He has also given a hugely popular TedX talk on the same topic. In this episode we discuss how the human brain works when we see ad campaigns, the slight downside of being too creative with content and design, and the importance of keeping content looking "real" rather than "fake".

Listen to the full episode on iTunes here:The Importance Of Creativity In Marketing, How A Cool Website Kills A Business, & How Stress Inhibits Our Brain Function And Creativity