Want to make sure every video you produce is in amazingly high-quality and is easily distributed amongst your blog, social media, and emails? Knowing the importance of video file formats, codecs, and containers allows you to produce quality content. The first thing to know about your video is a codec. A codec is a software that compresses your video file. The most common codec is the h.264, which is used for video content distribution and high definition videos. The higher video quality may result in a larger file size. Your video file also contains a container. A container is the section of information that describes your video and helps it to playback. For example, your container will have your video, audio, and captions. A codec is also known as the file extension. The article also includes why MP4 h.264 is the industry standard among files. As small business owners and creatives who are constantly posting videos, using a small and compatible file format like an MP4 will guarantee that your high-quality video gets distributed with ease!

Credit: Written by TechSmith Video File Formats, Codecs, and Containers Explained