Marketing alone helps promote your business through your brand, products, or services, and video helps create a closer connection to your consumers. Why not combine the two to create a strong video content strategy? Video marketing continues to be the strategy businesses need to strengthen their marketing strategy. As more brands jump on the video marketing wagon, are you wondering what adding videos can do to your business? We’ve got five reasons why video marketing is a crucial strategy to implement.

First, videos are popular on social media. According to Wyzowl, about 48% of users say they’d share videos among their social network. If your video is playing on social media, you’re more likely to have an increase in engagement. You can also know what type of content your ideal audience is interacting with. Viewers also watch videos on their mobile devices! As 75% of the world watches video it makes sense why users readily watch and share the video on their phones. Videos are watched anywhere, so having your video optimized for mobile users is a must.

Do you need users to know who you are? Videos can do that! By creating videos that grab your viewer’s attention, you have the possibility of increasing your ROI, engagement, awareness, and click-through rate. About 82% of all web traffic will be from video by 2021. Ensure your video reaches your audience in Google searches by incorporating keywords in your titles, description, and video. As you create more videos that engage your audience, continue to share them on your website and social media.

Credit: Written by GreenBuzz Agency 5 Reasons Why Video Marketing is Necessary