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Winning More Customers and Retaining Them Longer: A Strategic Guide for Marketers in the CPG Industry
In 2011, PepsiCo revolutionized their marketing strategy with the 'Do Us A Flavor' campaign for their Lay’s brand. The campaign, inviting consumers to suggest new chip flavors, engaged customers on a new level, leading to a 12% increase in sales and the acquisition of many new, loyal customers [1]. The success of the campaign demonstrates the potential of strategic marketing in attracting and retaining customers in the CPG industry.
As a Marketer, driving customer acquisition and retention is likely one of your top priorities. Here are some key strategies to help you achieve these objectives:
1. Understand Your Target Market:
Knowing your customer is the first step in both attracting and retaining them. A study by PWC shows that 73% of all people point to customer experience as an important factor in their purchasing decisions [2]. By understanding your customer’s needs and preferences, you can tailor your product offerings and marketing messages to match their expectations.
2. Deliver Superior Customer Experience:
Great customer experience can set your brand apart from the competition. According to a Walker study, by the end of 2020, customer experience has overtaken price and product as the key brand differentiator [3]. Providing a seamless and enjoyable experience at every customer touchpoint is key to both winning new customers and retaining existing ones.
3. Leverage Content Marketing:
Content marketing can be an effective tool to attract and retain customers. According to the Content Marketing Institute, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads [4]. By delivering valuable, relevant content, you can attract potential customers and keep existing customers engaged with your brand.
4. Implement a Customer Loyalty Program:
Customer loyalty programs can be a powerful tool for customer retention. A study by Bond Brand Loyalty found that 70% of consumers are more likely to recommend a brand with a good loyalty program [5]. A well-structured loyalty program can incentivize repeat purchases and foster long-term loyalty.
5. Use Data and Analytics:
Leveraging data can enable more targeted and effective marketing. A McKinsey study found that organizations using customer analytics extensively are more likely to outperform their competitors in key performance metrics, such as sales, profit, and customer satisfaction [6]. Data-driven insights can help you better understand your customers, personalize your marketing efforts, and evaluate the effectiveness of different strategies.
PepsiCo’s 'Do Us A Flavor' campaign serves as a brilliant example of how a well-executed marketing strategy can attract and retain customers. By understanding your target market, delivering superior customer experience, leveraging content marketing, implementing a customer loyalty program, and using data and analytics, you can effectively boost your customer acquisition and retention efforts.
[1]. Ives, N. (2012). "Frito-Lay Gains Sales, Insights From Facebook App." Advertising Age. https://adage.com/article/news/frito-lay-gains-sales-insights-facebook-app/235698
[2]. PWC. (2018). "Experience is Everything: Here’s How To Get It Right." https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf
[3]. Walker. (2020). "Customers 2020: A Progress Report." https://www.walkerinfo.com/knowledge-center/featured-research-reports/customers2020-1
[4]. Content Marketing Institute. (2020). "B2B Content Marketing: 2020 Benchmarks, Budgets, and Trends." https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf
[5]. Bond Brand Loyalty. (2019). "The Loyalty Report 2019." https://www.bondbrandloyalty.com/loyalty-report/
[6]. McKinsey. (2019). "Unlocking Success in Digital Transformations." https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/unlocking-success-in-digital-transformations.
Crafting Your Brand Story for Enhanced Awareness and Loyalty: A Primer for Marketers in the CPG Industry
In 2017, the CPG giant Procter & Gamble aired a commercial for their detergent brand, Tide. Titled "It's a Tide Ad," the ad brilliantly told a brand story in a way that captured the essence of what makes Tide stand out. Instead of focusing on the product's features, the commercial cleverly used humor and wit to portray Tide as an ubiquitous, integral part of clean clothing in every scenario imaginable [1]. This narrative not only boosted Tide's brand awareness but also solidified customer loyalty.
As a Marketer in the CPG industry, crafting your brand story is not just about telling people about your products; it's about connecting with your audience on a deeper level. Here are key strategies to tell your brand story effectively:
1. Define Your Brand’s Core Values:
A compelling brand story must be built on the foundation of your company’s core values. According to a study by Accenture, 63% of global consumers prefer to purchase products and services from companies whose values align with their own [2]. Therefore, clearly defining and communicating your brand’s core values can attract a loyal customer base that shares those values.
2. Emphasize Authenticity:
Authenticity is vital in brand storytelling. A survey by Stackla found that 86% of consumers stated authenticity significantly impacts their decision when it comes to choosing brands [3]. Genuine stories that accurately reflect your brand’s identity and mission can foster trust and loyalty among your customers.
3. Incorporate Elements of Storytelling:
A story is more than a series of facts. It involves characters, conflict, resolution, and emotion. Incorporating these elements into your brand story can make it more engaging and memorable. A study by Headstream found that if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will immediately buy the product [4].
4. Use Customer-Centric Narratives:
Your customers should be the protagonist of your brand story. According to a report by B2B International, companies that prioritize customer needs in their narratives are 60% more profitable compared to companies not focused on the customer [5]. Hence, demonstrating how your brand can help customers overcome their challenges can foster a deeper emotional connection.
5. Leverage Multiple Channels:
The medium of your brand story is as crucial as the story itself. Research from MarketingProfs shows that using more than one channel in a campaign increases success by 24% [6]. Be it through video content, blogs, social media, or podcasts, spreading your brand story through multiple channels can enhance its reach and impact.
Procter & Gamble's "It's a Tide Ad" didn’t just sell a detergent; it sold a narrative that Tide is intrinsically linked to cleanliness in everyday life. By defining your core values, emphasizing authenticity, incorporating storytelling elements, using customer-centric narratives, and leveraging multiple channels, you too can tell your brand story effectively, thereby boosting brand awareness and customer loyalty.
[1]. Nudd, T. (2018). "Inside Tide’s Super Bowl Takeover, a Perfectly Executed Plan a Year in the Making." Adweek. https://www.adweek.com/brand-marketing/inside-tides-super-bowl-takeover-a-perfectly-executed-plan-a-year-in-the-making/
[2]. Accenture. (2018). "From Me to We: The Rise of the Purpose-led Brand." https://www.accenture.com/_acnmedia/PDF-90/Accenture-CompetitiveAgility-GCPR-POV.pdf
[3]. Stackla. (2017). "The Consumer Content Report: Influence in the Digital Age." https://stackla.com/resources/reports/the-consumer-content-report-influence-in-the-digital-age/
[4]. Headstream. (2014). "The Science of Storytelling." https://web.archive.org/web/20140302065434/http://brandstorytelling.headstream.com/
[5]. B2B International. (2020). "The B2B Customer Experience." https://www.b2binternational.com/research/services/customer-experience/
[6]. MarketingProfs. (2019). "Multichannel Marketing Statistics." https://www.marketingprofs.com/charts/2019/41050/multichannel-marketing-statistics-for-2019
Maximizing ROI from Your Marketing Budget with Video Content: A Guide for Marketers in the CPG Industry
On a sunny day in July 2018, Dollar Shave Club, a California-based company that delivers razors and personal grooming products right to your door, uploaded a quirky, fun-filled video on YouTube titled "Our Blades Are F***ing Great". The video quickly went viral, and it helped catapult the company into the limelight, eventually leading to a $1 billion acquisition by Unilever [1]. This was a significant moment for marketers in the consumer packaged goods (CPG) industry and served as an example of how effective video marketing could become.
But how do Marketers in the CPG industry ensure they’re maximizing their ROI from video marketing efforts? Here are some strategies backed by research.
1. Understanding the Audience:
First, you must understand who you are targeting. According to a study by Google, 50% of shoppers said online video has helped them decide which specific brand or product to buy [2]. For that reason, tailor your video content to speak directly to your specific consumer demographics and their unique needs, interests, and concerns.
2. Emotional Engagement:
Videos that elicit strong emotions – whether positive or negative – tend to be the most successful. A study by Unruly found that the most shared ads of all time were those that sparked intense emotional responses [3]. Building emotional engagement helps create a strong connection between the viewer and the brand, which can lead to higher levels of brand loyalty and customer retention.
3. Focusing on Quality Over Quantity:
Investing in high-quality video content is more likely to generate a higher ROI. A study by BrightCove found that 53% of consumers engage with a brand after viewing a video on social media [4]. It suggests that producing fewer but higher-quality videos that genuinely resonate with consumers can drive more engagement than flooding the market with low-quality content.
4. Leveraging User-Generated Content:
User-generated content (UGC) can be a powerful tool for video marketing. According to a report from Stackla, consumers are 2.4 times more likely to view UGC as authentic compared to content created by brands [5]. Incorporating UGC into your video marketing strategy can not only increase authenticity but also stretch your marketing budget further.
5. Incorporating SEO Strategies:
Just like written content, videos can also be optimized for search engines. According to Cisco, video content will represent 82% of all internet traffic by 2022 [6]. Using the right keywords in your video title and description, as well as leveraging video sitemaps and structured data, can increase your video's visibility on search engines and drive more traffic to your site.
6. Utilizing Multiple Platforms:
Each social media platform has its unique set of users. While Facebook might be effective for reaching older consumers, platforms like Instagram or TikTok might be better for targeting younger demographics. A report by Statista found that 93% of the most successful video marketers use LinkedIn as part of their video strategy [7]. Using a multi-platform strategy can help you reach a broader audience and get more bang for your buck.
The success of Dollar Shave Club’s video marketing campaign was no accident. It was a result of a well-thought-out strategy that leveraged the power of video content to reach and engage with its target audience. By understanding your audience, creating emotionally engaging content, focusing on quality over quantity, leveraging user-generated content, incorporating SEO strategies, and utilizing multiple platforms, you too can maximize the ROI from your video marketing budget.
Want to learn how we can help you boost your ROI with video content?
Schedule a time with one of our video experts below!
[1]. "Unilever buys Dollar Shave Club for reported $1B value". (2016). USA Today. https://www.usatoday.com/story/money/2016/07/20/report-unilever-buys-dollar-shave-club-1b/87302052/
[2]. Google/Ipsos, U.S., "How Video Impacts Consumer Decision Making", Aug. 2020, https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/video/how-video-impacts-consumer-decision-making/
[3] Unruly, "The Science of Sharing", 2014, https://unruly.co/insight/article/2014/10/16/science-sharing-2014/
[4] Brightcove, "2018 Video Marketing Survey: Consumer Trends", https://www.brightcove.com/en/blog/2018-video-marketing-survey-consumer-trends-infographic
[5] Stackla, "The Consumer Content Report: Influence in the Digital Age", 2017, https://stackla.com/resources/reports/the-consumer-content-report-influence-in-the-digital-age/
[6] Cisco, "Cisco Annual Internet Report (2018–2023) White Paper", 2020, https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html
[7] Statista, "Social Media Platforms Used by Marketers Worldwide 2020", https://www.statista.com/statistics/259379/social-media-platforms-used-by-business-content-marketers-worldwide/
Amplifying Brand Awareness with Video Content: A Tech Company’s Roadmap
In a saturated tech market, achieving a strong brand presence can be a challenging feat. Video content, with its dynamic storytelling potential, presents an innovative approach to augmenting brand awareness. Here's how tech marketers can leverage this influential medium to carve out a distinctive brand identity.
1. Develop a Consistent Brand Story
Your brand story is a narrative about your company that delivers its essence - its mission, values, and unique selling propositions. Videos that consistently articulate this story foster a strong brand image that resonates with your audience.
Create a series of videos that spotlight your company's journey, ethos, team, and achievements. Ensure the narrative, visual elements, and tone are consistent across all videos to reinforce brand recognition.
2. Leverage Social Media Channels
Social media platforms have become integral channels for video content, reaching diverse audiences in real-time. Create short, engaging videos tailored to the norms of each platform - for instance, Instagram Stories, Facebook Live, LinkedIn videos, or Twitter snippets.
Incorporate trending hashtags, participate in viral challenges, or use popular filters to increase visibility. Remember, social media thrives on engagement. Encourage interactions by asking questions, requesting feedback, or hosting competitions.
3. Use SEO Strategies for Videos
Maximizing the visibility of your video content through search engine optimization (SEO) is crucial. Include keywords in your video titles, descriptions, and tags to improve searchability. Also, utilize video transcripts for improved accessibility and SEO.
Consider uploading your videos on YouTube - the second largest search engine globally. Optimizing your YouTube videos can significantly enhance your brand's discoverability.
4. Create High-Quality Explainer Videos
Explainer videos can be instrumental in clarifying what your tech company does in an engaging and digestible manner. Such videos should be short, compelling, and able to convey complex tech concepts in a simple way.
Remember, the aim is not to overwhelm your audience with tech jargon but to make your brand memorable. An appealing animation or a succinct live-action video can do wonders for your brand's recall value.
5. Collaborate with Influencers
Partnering with influencers who align with your brand values can be a powerful way to reach new audiences. Tech influencers can offer product reviews, how-to guides, or feature your brand in their content. Their endorsement can boost your brand's credibility and visibility.
6. Develop a Video Content Series
Consider creating a series of related videos - like tutorials, behind-the-scenes footage, or industry insights. A content series keeps your audience coming back for more, thereby increasing the touchpoints with your brand.
7. Participate in Webinars and Virtual Events
Webinars, virtual summits, and online tech expos can amplify your brand's reach within the industry. These platforms offer an opportunity to showcase your brand's expertise, network with industry peers, and reach potential customers.
8. Utilize User-Generated Content
User-generated content is a potent tool for fostering community and trust. Encourage users to create videos using your product, share their experiences, or participate in branded challenges. Not only does this content amplify brand awareness, but it also provides social proof.
Navigating brand awareness in the tech industry might seem daunting, but with strategic video content, it's more attainable than ever. By weaving a consistent brand story, maximizing social media and SEO, creating explainer videos, collaborating with influencers, developing a content series, participating in virtual events, and leveraging user-generated content, your tech brand can make a memorable impression. Embark on your video marketing journey today to witness the transformative impact on your brand's visibility and recognition.
Want to learn how we can help you boost your awareness with video content? Schedule a time with one of our video experts below!
Leveraging Video Marketing to Propel Your Tech Company's Customer Growth
The pervasive influence of digital technology has fundamentally altered how businesses communicate with potential customers. In this dynamic landscape, video content is king, boasting a rich blend of visuals, sound, and storytelling that captivates audiences. For tech companies, video marketing can be a goldmine to attract, engage, and convert prospective customers. Here are the types of videos that tech marketers should leverage to drive growth.
1. Explainer Videos
Complex tech jargon can be intimidating to non-tech-savvy customers. Explainer videos can simplify complicated concepts, allowing audiences to understand the value proposition of your products or services.
Consider focusing on how your solution solves a problem, rather than merely outlining its features. Animation can be a particularly effective medium for these videos, transforming complex concepts into visually engaging narratives. Remember to keep the tone friendly, the language accessible, and the duration under 2 minutes for maximum impact.
2. Product Demo Videos
A demo video showcases the practical application and functionality of your product or service. This type of video goes beyond just explaining; it demonstrates your solution in action.
Through product demos, you can highlight the unique selling points and features of your technology in a real-world context. For software companies, screen recordings accompanied by a clear voiceover can be a great way to illustrate your platform's features. For hardware companies, a hands-on, step-by-step breakdown of your product can provide potential customers with a tangible understanding of its usability.
3. Customer Testimonial Videos
Nothing builds trust like genuine, positive reviews from satisfied customers. Testimonial videos are excellent tools for exhibiting the real-world benefits of your technology.
Invite your most enthusiastic customers to share their experiences. Encourage them to discuss the problem they faced, how your product or service solved it, and how their situation has improved since. These testimonials can reassure potential customers about the effectiveness and value of your solution.
4. Behind-The-Scenes (BTS) Videos
People love to see what goes on 'behind the curtain'. BTS videos humanize your tech brand, allowing potential customers to connect on a personal level.
These videos can show your team working on the latest project, a day in the life at your office, or your company's participation in a community event. They showcase the culture and values of your organization, demonstrating that beyond the technology, there's a dedicated team that potential customers can trust.
5. Webinars and How-To Videos
Educational content positions your company as an industry expert and thought leader. Webinars and how-to videos can offer valuable insights related to your technology, its applications, or the broader tech industry.
Offering free, useful content is a subtle yet powerful way to foster trust and rapport with potential customers. It can also promote your products or services indirectly by introducing viewers to their practical applications.
6. Virtual Reality (VR) and Augmented Reality (AR) Videos
Immersive experiences are gaining traction as powerful marketing tools. If applicable to your company, VR and AR videos can offer potential customers an interactive and engaging way to explore your technology.
These could include virtual tours of your facilities, AR demonstrations of your products, or VR experiences that demonstrate your technology's impact. Although more resource-intensive, these videos can be highly effective in capturing attention and enhancing engagement.
7. Social Media Teaser Videos
With the explosive growth of social media, creating short teaser videos for platforms like Instagram, TikTok, or Twitter can significantly extend your reach. These bite-sized videos should be eye-catching, quick to deliver value, and compel viewers to learn more about your offering.
Harnessing the power of video marketing can substantially boost your tech company's visibility, engagement, and customer conversion. Remember, quality trumps quantity
Curious about how you can create these videos with a trusted partner that will do all the creative and production work above without you having to do it all yourself?
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Boosting Conversions with Video Content: A Blueprint for Tech Companies
In the fast-paced tech world, competition for customer attention is fierce. Video content, with its unique blend of visual and auditory storytelling, stands as a potent weapon in a marketer's arsenal. Let's delve into how tech companies can harness the power of video content to drive more conversions.
1. Start with a Strong Understanding of Your Target Audience
Before you even start creating content, you must understand who you're creating it for. What are their pain points? What type of content do they prefer? Which platforms do they frequent? These insights will shape your video content strategy, ensuring your videos resonate with your audience and motivate them to take action
2. Create Educational and Informative Content
Educational content is a great way to engage your audience while subtly promoting your products or services. For example, tutorial videos that showcase how to use your software or explainer videos that break down complex tech concepts can provide value while keeping your brand at the forefront of your audience's minds.
3. Leverage the Power of Social Proof
Social proof is a powerful psychological phenomenon where people look to the actions and opinions of others to guide their own behavior. Testimonial videos, case study videos, and user-generated content can all serve as social proof, reassuring prospective customers of your tech solution's value and effectiveness.
4. Implement a Strong Call-to-Action (CTA)
Every video you create should guide viewers towards a desired action, whether that's signing up for a trial, downloading a whitepaper, or making a purchase. Your CTA should be clear, concise, and persuasive, encouraging viewers to take the next step in their customer journey.
5. Optimize Your Videos for Search
Just like written content, your videos need to be optimized for search to reach a wider audience. This includes having a keyword-optimized title and description, providing a transcript, and tagging your video with relevant keywords. Not only does this make your video more discoverable, but it also improves accessibility for users with disabilities.
6. Use Video in Your Email Marketing
Did you know that including the word "video" in an email subject line can boost open rates? Combining video with your email marketing efforts can lead to increased engagement and ultimately, more conversions. Try embedding explainer videos, product demos, or customer testimonials in your emails to provide more value to your subscribers.
7. Retarget with Video Ads
Retargeting is a powerful strategy that allows you to re-engage people who have previously interacted with your brand. Using video in your retargeting ads can capture attention and remind viewers of the value your tech solution offers, nudging them towards conversion.
8. Make Your Videos Mobile-Friendly
With the majority of video content being consumed on mobile devices, it's essential that your videos are mobile-friendly. This means ensuring they're easy to view on smaller screens and don't use too much data, as well as optimizing them for vertical viewing if they'll be shared on platforms like Instagram or TikTok.
9. Measure, Analyze, Improve
Finally, it's vital to continuously measure your video content's performance and analyze the data to inform your strategy. Look at metrics like view count, watch time, engagement rate, click-through rate, and conversions to understand what's working and what can be improved.
With an effective video content strategy, tech companies can boost their conversions significantly. By understanding your audience, creating educational content, leveraging social proof, implementing strong CTAs, optimizing for search, using video in email marketing, retargeting with video ads, making your videos mobile-friendly, and consistently analyzing and improving, you can drive your audience to take action. Start leveraging video content today to turn your prospects into customers, and customers
Curious about how you can better conversions with a trusted partner that will do all the creative and strategic work above without you having to do it all yourself?
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Planning Wardrobe for On-screen Talent
When it comes to fashion on set, balancing the needs of your cast and client can be tricky. But with a few simple steps, you can ensure that everyone is thrilled with their wardrobe selections!
In this video, we’ll discuss how to coordinate wardrobe selections between your cast and client for successful outcomes.
Watch the video below!
How to Leverage Short-Form Video for Maximum Impact
Photo by Klen Torres from Unsplash
Short-form videos may be the most powerful tool in your marketing arsenal. Used correctly, it can help you build a loyal following, engage with customers on a deeper level, and drive more sales. But how do you get started? Here are 8 tips for leveraging short-form video and getting buy-in from the C-Suite.
Start by Doing Your Research: Before you begin creating short-form videos, it’s important to do some research. What platforms will you be using? What type of content resonates best with your target audience? Who is your competition and what are they doing right (or wrong)? Having answers to these questions will give you an idea of where to start and what types of videos to create.
Don’t Be Afraid to Experiment: You don’t have to have a perfect plan before launching into short-form video production. In fact, it’s often better if you don’t! Take some time to experiment with different types of content and platforms so that you can find the combination that works best for your brand.
Schedule Your Videos: Once you know what type of content works best for your business, create a schedule for producing new videos. This will help ensure that you are consistently producing new content while also giving yourself time to work on other projects or refine existing videos.
Reuse Videos Across Platforms: Don’t let all the hard work behind each video go to waste; make sure that you are reusing them across multiple platforms as much as possible! This way, your message reaches a larger audience and helps reinforce your brand identity.
Find the Right Content Mix: Not every video needs to be serious or business-related; sometimes it pays off to add in some fun content as well! This can help liven up an otherwise dull feed and keep customers engaged with your brand over time.
Leaning Into Your Community: While creating great content is essential for success on social media, engaging with your community should also be part of your strategy. Connecting directly with customers increases their loyalty towards your brand and encourages more engagement from followers—a win-win situation!
Leveraging Content That Humanizes Your Brand: People don’t connect with businesses; they connect with people behind those businesses. Showcase individual employees in short-form videos so that customers can feel connected to the product or service and the people behind it.
Engage, Engage, Engage!: Last but not least, make sure that you are staying actively engaged with your community by responding quickly and appropriately when comments or questions come in through social media channels or email listservs. Being responsive shows customers that they matter and increases customer satisfaction overall!
Leveraging short-form video is one of the most effective ways to engage customers online while building loyalty towards your brand over time — but only if done right! By following these 8 tips – starting with research and experimentation, scheduling production timeslots for new videos, reusing existing clips across multiple platforms, finding the right mix of content types like humanizing stories about individuals within the company — along with engaging regularly with customers — will ensure maximum impact from this powerful digital medium. With these strategies in place, you'll be ready to take advantage of all that short-form video has to offer!
Preparing To Shoot Outside
Filming outside can be a great way to capture stunning visuals and add variety to your video content. However, it also comes with its own set of challenges, particularly when it comes to dealing with bad weather.
In this video, we'll share our top tips for preparing for a video shoot when filming outside. We'll cover everything from checking the forecast ahead of time to bringing the right equipment so you capture the best footage.
Whether you're shooting a vlog in the great outdoors or capturing footage for a commercial project, being prepared for unpredictable weather is essential. Tune in now to learn how you can make the most of any conditions and create compelling content no matter what Mother Nature throws your way!
Unlocking the Power of Organic Marketing: Elevating Your Company's Value to Match Advertisements Through Strategic Approaches
Organic marketing has become a popular tool for companies to reach their target audience without spending money on traditional advertisements. A small business based in California, Eco-Friendly Solutions, wanted to take advantage of this new trend and decided to create an organic campaign that would equal the value of an advertisement video.
First, they identified the key elements of successful organic marketing campaigns: creative content, storytelling ability and engagement with followers. With these criteria in mind, Eco-Friendly Solutions set out to make sure their campaign was engaging and informative. They started off by creating interesting visuals such as infographics and videos that showcased their products’ features. The visuals were designed specifically for each target audience segment so that it resonated with them more effectively.
The company also used storytelling techniques throughout its content in order to stand out from other competitors as well as capture audiences’ attention better than an advertisement video ever could. The stories included facts about the product or service being promoted as well as customer reviews which allowed potential customers a chance to get insight into what using the product would be like before making a purchase decision.
Finally, Eco-Friendly Solutions made sure their content was interactive so that it kept viewers engaged throughout its entirety rather than just playing passively in the background like many advertisement videos do nowadays. This meant having users comment on posts or even taking part in polls related to topics featured within posts – giving them a sense of ownership over the brand's message instead of simply being subjected to somebody else's opinion via television or radio advertising spots alone .
Overall, through crafting unique visuals combined with interesting stories and interactive activities tailored towards different target audiences; Eco-Friendly Solutions created an effective organic marketing campaign which was able compete against any advertisement video at scale while still providing valuable information regarding their products & services directly from consumers themselves - something no commercial can ever truly replicate!
You can also read the article inspiration here: How can a company use organic marketing to equal the value of an advertisement video?
Photo by Stephan Müller on Pexels
Benefits of Hair and Makeup Artists
Are you struggling to achieve the polished, professional look that you see in other videos?
If so, it may be time to consider hiring a hair and makeup artist for your next video shoot so your talent looks good on camera. In this video, we'll explain why having an experienced artist on set can make all the difference in elevating your production value.
You'll learn how a skilled hair and makeup artist can help highlight your talent's best features, hide imperfections, and make sure they look flawless in every shot.
Whether you're creating content for social media or producing a high-end commercial, investing in a hair and makeup artist can take your video production to the next level. Tune in now to learn more about why it's worth it. Click the video below!
Starting a Business In The Pandemic, Using Archetypes and Enneagrams, and The Importance of Niching Down
Amy Kress Youssef is a graphic designer, brand strategist, and the founder of Water Kress, a brand strategy, brand identity, and graphic design company.
In this episode, we talk about how Amy started as a professional graphic designer and brand strategist for fortune 500 companies for over 20 years and then eventually created her business, Water Kress. Find out how Water Kress was born during the pandemic, how Amy applies archetypes and enneagrams to the framework she uses when working with clients, the process Amy goes through when creating brand decks, how she chooses colors to represent a brand, and how Amy builds a foundation for a business plan that can be used for content creation.
Help Businesses Improve the Quality of their Video Marketing in 9 Ways
Photo by Brands&People
In today's digital age, video marketing is more important than ever before. A well-made video can help promote your brand, build trust with your audience, and increase conversions. However, not all videos are created equal. If you want your video marketing to be successful, you need to make sure that you're creating high-quality content. Here are 9 ways that any business can improve the quality of their video marketing:
1) Use The 'Hero's Journey' Formula
One of the best ways to improve the quality of your video marketing is to use the "Hero's Journey" formula. This formula was first popularized by Joseph Campbell in his book "The Hero with a Thousand Faces." Basically, the formula states that every story has three main parts: the beginning (the setup), the middle (the journey), and the end (the resolution). By following this formula, you can ensure that your videos have a clear beginning, middle, and end - which will keep your viewers engaged from start to finish.
2) Invest In Quality Equipment
Another way to improve the quality of your video marketing is to invest in quality equipment. While you don't need to break the bank, it's important to use quality cameras, microphones, and lighting when filming your videos. This will ensure that your videos look and sound professional - which will give your brand a boost in credibility.
3) Get Hyper-Focused On The Data
When it comes to video marketing, data is king. You should always be looking at data points such as views, watch time, completion rate, engagement rate, etc. This data will give you insights into what's working and what's not - so that you can adjust your strategy accordingly.
4) Ensure Your Video Is Authentic And Real
In today's age of fake news and "perfect" social media posts, people crave authenticity. When creating videos for your business, make sure that they are authentic and real. This means showing both the good and the bad - don't try to hide any flaws or problems that you're experiencing. By being authentic, you'll build trust with your audience - which is essential for any successful marketing campaign.
5) Start With Your Audience's Interests And Needs
It's important to remember that your videos should be focused on your audience - not on you or your business. Before starting any video project, take some time to research your target audience and figure out what their interests and needs are. Then, create content that addresses those interests and needs. By doing this, you'll ensure that your videos are relevant and engaging - which will help you achieve your desired results.
6) Leverage Testimonials From Your Clients
One of the best ways to market your business is through word-of-mouth referrals from happy customers. You can leverage this by including testimonials from clients in your videos. This will show potential customers that others have had success with your product or service - which will increase their likelihood of doing business with you as well.
7) Consider Audience Feedback
After releasing a video, take some time to read through the comments section and see what people are saying about it. This feedback can be extremely valuable - it can help you understand what people like or don't like about your video content. Use this feedback to make changes or adjustments to future videos so that they're even more successful than the last ones.
8) Use Professional Editing Software
If you want your videos to look polished and professional, it's important to use professional editing software when putting them together. There are a number of different software programs available on the market - so find one that fits both your needs and budget. Then, learn how to use it so that you can create high-quality videos that look great and represent your brand well.
9) Make Sure Your Videos Are Mobile-Friendly
In today's mobile-first world, it's essential that all of your online content is optimized for mobile devices such as smartphones and tablets. This includes making sure that all of your videos are hosted on a mobile-friendly platform such as YouTube or Vimeo. Additionally, make sure that all of your videos have been formatted for small screens so that they can be easily viewed on mobile devices. By taking these steps, you'll ensure that all of your potential customers can view and engage with your videos - regardless of what type of device they're using.
These are just a few tips for improving the quality of your video marketing. However, if executed properly, these tips can make a big difference in terms of both engagement and conversions. So, if you're looking to take your video marketing up a notch, be sure to keep these tips in mind.
You can also read the article inspiration here: Nine Ways Any Business Can Improve The Quality Of Their Video Marketing.
How To Prep for Airbnb Shoots
Have you ever rented an Airbnb for a video shoot only to be disappointed by the final product because the location didn't look as good on camera as it did in person? It's a frustrating and all-too-common occurrence, but fear not!
In this video, we'll show you how to prepare for your next video shoot at an Airbnb so that you won't be surprised when the footage doesn't live up to your expectations.
We'll cover everything from scouting the location beforehand to understanding lighting and angles, as well as making sure you have all the necessary equipment. Plus, we'll share some behind-the-scenes footage of our own experiences shooting at Airbnbs and what we've learned along the way.
By following these steps, you can ensure that your final product accurately reflects the beauty of your chosen location while avoiding any unpleasant surprises in post-production. Whether you're a professional videographer or content creator just starting out, this video is a must-watch before your next Airbnb shoot.
Tune in now to learn how to make the most out of your next Airbnb video shoot! Watch the video below!
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How To Shoot An Awesome, Professional, and Successful Food and Beverage Video
Shooting a successful food & beverage video? Check out these 3 pro tips!
From hiring a food stylist to using top-down shots, here are the answers you need to produce a high-quality video.
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It's been fun creating marketing campaigns and video content for Zapier, especially when I get to meet cool people like Lane Rizzardini!
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Marjolein Duermeijer, a two times Emmy Award nominee for filmmaking and the Chief Content Officer of Ryff, a platform that utilizes the power of artificial intelligence to bring content creation to the next level towards the future of brand integration.
In this episode, we talk about how Marjolein, a seasoned expert in TV, film, and content creation, found her way into the world of AI technology. We learn about Marjolein’s journey from being a Journalist to documentary filmmaker, what she’s learned over the years working in the entertainment industry, the incredible uses and applications of artificial intelligence in content, how Ryff uses AI to repurpose and scale content by using game engines to place products in any video, how having a diverse team helps her get into the creative zone, and her advice for fellow content creators who want to evolve their careers.
How To Make a GIF in less than 5 Minutes
Don't let your creative ideas get stuck in pause- make a GIF in just 5 minutes with this simple guide! #gifmaking #creativity #creativehaven