Education

Increase Your Video Quality with These 10 Video Production Equipment Tools

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Are you a business owner or aspiring video creator looking for video production equipment? Well, look no further! This guide shows you 10 video production tools you can use to create quality content. The checklist goes over topics such as the two types of cameras and microphones, editing software and hardware, lighting, and camera stabilizing tools. The article offers great video gear for those looking to get started and offers equipment with multiple features that will improve your video content at a higher price. Either option, you can produce professional content utilizing, if not all but, most of the tools mentioned in the article! Practice using the equipment you have with the videos you make; you'll feel more confident in your next equipment purchase!

Credit: Written by: Dann Albright The Ultimate Video Production Equipment Checklist

Your Video May Take Longer to Make. Here's Why

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Are you wondering why your video takes so long to make? The length of your video does not always equal the production time to make your video.As small business owners and creatives, time is a very valuable part of your business. So when creating videos, it is important to consider the amount of time that goes into the process of producing a video. Many external factors are included, such as pre-production, post-production, accounting for traffic if driving to and from location, gathering necessary equipment, getting equipment and subject set up and packing the equipment. The article shows a production schedule sample that includes meeting with your potential client, writing a script or talking points, editing the video. Understanding the factors in making a video will help give you enough time to make your professional videos.

Credit: Written by Nina Froriep How Long Does it Take to Produce a Video?

6 Tips to Lower Video Production Costs in 2019


Are your videos costing you more money than you can afford? Do you feel restricted to the videos you can make due to your budget? Do you feel excited by a video idea but realize you may go over budget? Your videos don’t have to be expensive to produce. Follow our six simple tips to help you lessen your video production costs!

#1 - Know what type of video you are making. Before you even start producing, or even writing the script for your video, know exactly what feel you want to go for, based on your target audience and what message you are trying to get across. If you want a sleek, high quality video, you will have to raise your expectations for costs. But, if you want a more personal, folksy video, then you can certainly get away with lower production costs.

#2 - Plan, plan, plan. The saying: “Time is money” has never been more true than with video production. If you are renting equipment or hiring any actors, crew, etc., the longer you take to produce your video, the more expensive the final product will be. Try to shave off time with actual filming by making sure your actors are practiced and familiar with the material before you get any footage. Make sure you have a fairly strict schedule so no unexpected costs will sneak up on you.

#3 - Shoot locally. Many Hollywood films nowadays are shot in studios that increase the costs of production. Unless you actually need to film in a studio or specific location, shooting locally could lower transportation and location renting costs. Before filming, however, make sure you are actually able to film in the locations you want, to avoid any legal trouble.

#4 - Hire amateur talent. Professional actors and actresses can ramp up production costs, and are not always needed for lower budget videos. Use advertisements online to find someone locally or even someone within your own company who is familiar with your product or service.

#5 - Do things yourself. But only if you feel comfortable doing so. Especially if you are doing a more amateur video, you do not need to hire professional writers, camera operators, editors, etc. This point really only applies if you feel you can do a good job at any of the aspects of filmmaking. If your video requires only basic camera work and editing, do it yourself. Hire only crew in areas that you feel you are not component enough in. 

#6 - Rent Equipment. Buying equipment takes a lot of money and isn’t always necessary. Unless you are going to be using the equipment consistently for video production, renting equipment is a more viable option for one-time productions. Rent locally if possible, as this can also lower costs.

Basic Audio Equipment in 2019

Need to improve your sound quality but don’t know where to start? Start with the basics! Audio equipment ranges from different microphones to audio accessories which is perfect for maintaining audio quality in your videos. Our audio equipment list will get you started on your next production!

Video cameras have built in microphones, but these generally tend to be lower quality, and less versatile than other options. There are plenty of great options out there for audio, and we’ve got a couple of the basics to make your production sound as good as it looks.

Lavalier: 

Lavalier microphones, commonly known as “lav mics” are perfect for interviews and presentations, as they can clip onto a shirt or jacket, making sure audio is consistent. Be careful in your productions if you do not want the lavalier showing through on your actors, and when you are using wireless to make sure there is minimal interference. 

Shotgun/Directional:

These microphones are special in that where they are pointed at is where they primarily get their input from. This helps cancel out any unwanted background noise. They are on the pricier side, however, and need to be close to the talent to ensure the best outcome.

Handheld:

 Handheld mics are what you normally see journalists or news reporters using. These mics can be wired or not, and are one of the simplest microphones to use. These are great for when you need to record audio in a live event, when you cannot have multiple cameras and mics set up. On the other hand, handhelds are not generally used for productions with narratives, as they need to be close to actors to pick up audio, and are easily seen by the camera.

Headphones and audio recorders:

These give you more freedom while shooting for two major reasons. First, your microphone is not connected to the camera, giving you more shooting options. Second, you are able to monitor the audio in real time to make sure your audio is where you want it to be. On the other hand, the audio must be then synced with video in post production, which can be easily done with the use of a clapper board or someone clapping their hands.

Boom poles and windshields:

Boom poles allow your microphone to be closer to the talent, but does, unfortunately, require a boom pole operator. Windshields will block out feedback from wind, giving you the opportunity to shoot outside without compromising audio quality.

Useful Tips To Create a Successful Founders Video

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Are you wondering how to create a founders video? Do you need to make a startup application video for a business accelerator program? Creating a founders video for your business not only lets your audience know who you are but also understands your story and goals. The managing director and CEO of Tech Stars, David Tish & David Cohen, respectively, reveal what should be included in your video and what your overall presentation should be throughout the video. They explain that founders should share the benefits of their product or idea when making the product video portion in the application. Tish and Cohen also suggest making a two-minute video that shows you and your team’s passion, chemistry, excitement and confidence throughout the delivery of the video.

Credit: Written by: Eric Markowitz Make a Winning TechStars Application Video

Learn How to Shoot Videos With These Simple Tips

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Are you a business owner who would like to learn about shooting a video? Or are you a photographer interested in shooting stock video? Well, to ease your transition, this article shows you six tips on learning how to shoot videos! Using a DSLR camera, you will be able to learn about frame rates, shutter speeds, and how to steady the camera with a video tripod. The article includes stock videos in each tip to guide you as you continue to practice shooting video.

Credit: Written by Paul McAniff 6 Tips for Still Photographers Learning to Shoot Video

Techniques on Shooting Product Videos on a Budget

Wondering how to shoot professional product videos without spending over your budget? Creating product videos don’t have to be expensive to produce! Find out how your product videos can be professional and unique by adjusting your lighting, camera, and setup. In the video below, Zach Ramelan from Premium Beat reveals how professional techniques and shots can be created by using inexpensive equipment or using materials such as a curtain for a backdrop. Ramelan demonstrates cinematic techniques that aspiring creatives can implement to produce high-quality shots that reveal the detail and mood of the product.

Credit: Written by V Renée How to Shoot Product Videos on a Budget

8 Steps to Create a How-To Video

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As small business owners and creatives, teaching your audience topics through how-to videos is a great option to keep your audience engaged in your business. Knowing what goes into making a how-to video can make you feel prepared when making these tutorials. You can also take these tips into making other types of videos! Producing these types of videos comes with a series of steps and tips to ultimately help you convey your message. Some key takeaways are to plan accordingly, make your tutorials short and concise, have good transitions, and have a certain video style that forms the overall mood and topic of the how-to video.

Credit: Written by Ryan McAfee How to Shoot a How-To Video

Steps to Create a Successful Interview Shoot

Getting ready to shoot an interview? As business owners and creatives, interviews are one of the types of video shoots you may create on your video production journey. Shoot your interviews easily with this video on the 7 steps to conduct a smooth interview brought to you by B&H and Chase from Zacuto. This video goes over steps such as choosing your outside environment, lighting conditions, proper audio equipment, spacing and tips on interviewing your interviewee. Each step also offers tips and insights that should help you, especially when shooting different interview topics and lengths. For more details on how to produce professional interviews, watch the following video below!

Credit: Written by Joe Marine 7 Simple Steps to Help You Shoot an Interview

5 Cameras for Beginners to Shoot Video 2019

Can’t decide which camera to buy as a beginner video maker? With so many cameras out on the market, it can be hard to select a camera you’d feel comfortable with. Well worry no more! Our research shows you the pros of five cameras we thought would be helpful for you to make your decision. Check it out here!

Everyone wants to know what's the best camera to buy for video, but it can be daunting with all the options out there.  We’ve got you if you’re just starting out with some of our picks for the best cameras to buy for a beginner: 

Canon Vixia HF R800

Pros:

  • Inexpensive 

  • Small and lightweight

Nikon D3500

Pros:

  • Low cost for DSLR

  • High quality

Canon EOS Rebel SL3 / 250 D

Pros:

  • 4K video

  • Effective Autofocus

Fujifilm X-T3

Pros:

  • 4K video up to 60FPS

  • Full area autofocus coverage

Nikon Z6

Pros:

  • High quality image

  • Tough body

Recommended Sound Equipment for Budget-Friendly Business Creatives

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Ever recorded a video and found your microphone picking up sounds you don’t want in your video? Are you wondering how to improve your sound quality and learn which equipment is best for you without breaking your budget? Learn all about the sound equipment categories: types of microphones-directional, wired and wireless, audio recorders, windshields, and headphones. The sound equipment mentioned offers budget-friendly creatives and small business owners the ability to choose and use equipment that records sound needed to produce quality videos. There is a recommended list for each sound equipment category and includes the least expensive option.

Credit: Written by Learn About Film Sound Equipment for Low Budget Filmmaking - Learn about film

10 Types of On-Camera Video Lights

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Imagine setting up your next video only to discover that the lighting is off and any additional lights throw off you or the subject. If this sounds like you then you’ll want to get this essential tool! This compilation of on-camera video lights appeals to aspiring video creators and experienced creatives. The videos you create with the supplementary light give a boost to the production of your video. Each battery-powered video light can be mounted onto other video equipment like drones. This article covers many of the potential situations you could use different types of on-camera video lights for and the extra essentials that are included with the lights.

Credit: Written by Explora user Peter Ward_1 Top 10 On-Camera Video Lights

Key Lighting Equipment to Invest in Your Business

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Are you producing videos and taking photos with inconsistent lighting? Having a good source of light is crucial to producing a video for your business. Investing in valuable lighting equipment will help aspiring creators and business owners create the content they desire. The types of lighting equipment discussed in this article will lead you to the kit you need based on how you intend to use the lighting for your videos and photography. The article also mentions the activities and main uses each lightning kit has which can help you make your buying decision easier.

Credit: Written by Pixelz Lighting Equipment 101: Why to Invest and What to Buy

Expert's Guide to Digital Cameras

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Are you looking for a camera that better suits your needs as a growing artist? Unsure which camera you should use for your business? Curious about the functionality of many digital cameras? Follow this guide as it divides these cameras into categories that address your concerns. Prospective buyers, like you, would find these categories helpful as they use the guide to narrow their selection and find the camera for their business. Each section gives a detailed description of the type of camera, lists pros and cons, and leaves their expert review for their chosen brand of that category. These categorical descriptions also give you an insight and the confidence on what you can do with the product once it’s in your possession!

Credit: Written by Phil Hall and Rod Lawton What Camera Should I Buy? Use Our Step-By-Step Guide

A Student Filmmaker's Guide to Essential Video Equipment

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Are you just starting your film career? Are you having difficulty narrowing down your list of options for video equipment? Well, you’re in luck because this article addresses your concerns as a new student filmmaker. The article explains how the equipment and specific brands can assist newcomers with their many projects. The article recommends certain products that have multiple features and other products that if invested in well, can last a long time. These can be very cost-effective for a new filmmaker. Each equipment mentioned in the article is also available for purchase.

Credit: Written by J. Carlos Perez and Shawn C. Steiner Basic Equipment for New Filmmaking Students