What makes your mouth water more than a commercial about pizza? Not only is this commercial delicious but it’s delicious in three clips!
Put together, they show the artistry and care put into the placement of every topping. You get to see the whole process from the beginning in just a few seconds.
Creating three separate clips not only showcases the whole process in less time, it also likely gets the viewer watching more than once. The longer the viewer is watching, the more popular your video will become!
Want to learn how to make a video just like this one? We will teach you how!
Boldness Is A Superpower
What do you think makes for a successful and happy life?
According to speaker, author, and business coach Fred Joyal, a happy and fulfilling life requires boldness. “Boldness is a superpower.”
Are you afraid to take risks or fail? It’s those risks that are going to help you achieve your dreams. If you can learn to accept failure and keep moving forward, you will become successful.
Listen in to the podcast for a wonderful pep talk from Fred and find out how your confidence is the key to your success not only in business but in your life as well. Just click play!
Listen to the full podcast on Spotify here: Feedback Loops for Successful Campaigns, Creating Without Limits, and How Boldness is a Superpower
Connecting with Younger Generations Through Video Marketing
Is your video marketing keeping up with the latest trends? Do your videos speak to and engage a younger audience?
If you’re hoping to attract a younger audience, then video marketing is a great way to do that. But there are some things to keep in mind when it comes to engaging a younger audience.
Are your videos authentic? Do they show how your business contributes to the world? Are they fun? These are things that attract a younger audience as well as choosing the right type of video for the right platform.
This week’s featured article is full of tips on how to leverage each video platform and attract today’s audience. Go check it out!
Read here: Connecting with Younger Generations Through Video Marketing
Acting While Afraid, Importance of Reputation Marketing, and Creating Wealth on a Consistent Basis
Do you feel like there is something holding you back from starting your own successful business? Are you afraid to start?
Tim Redmond, a successful entrepreneur, speaker, coach, and CEO of Redmond Growth Consulting, is on this week’s podcast to teach us about how important it is to not let fear get in the way of your goals.
Tim overcame a speech impediment which helped bring him the success he has today. Acting while afraid can help you achieve great success!
Tune in to learn about Tim’s journey and all about how you can become successful even if you’re afraid.
Listen to the full podcast episode on Spotify here: Acting While Afraid, Importance of Reputation Marketing, and Creating Wealth on a Consistent Basis
Seedlip Behind The Scenes
Have you joined the 86% of businesses that use videos like these to market their products to consumers? This behind-the-scenes view of a commercial shows just how simple it can be to create a captivating and colorful video!
The camera operator simply slides the camera forward through the objects on the table to create this slow-moving, zoom-in type effect. The commercial shows the product as well as its ingredients. It’s short, simple, and informative!
Interested in giving it a try but not sure where to start? All you need to do is bring your creativity and we can show you the rest!
Keep Your Attention Focused On Your Intention
How do you get to where you want to go in life? How do you determine the direction of your business? It may not seem like it, but sometimes navigating your life can be as simple as putting directions into a GPS.
Heath Creech, a transmedia entrepreneur, and founder of the African American Leadership Institute (AALI) is on this week’s podcast discussing the importance of focusing on your direction: “Keep your attention focused on your intention”.
But how do you do that? Tune in to the podcast to hear about this and even more from Heath including how to deal with rejection and how to build an organization!
Listen to episode 88 here: How AALI Enhances The Black Experience , Design And Marketing in Building Brands, And The 3 Stages of Business & Creativity
Getting Up To Speed On Video Marketing
Have you thought about the impact the pandemic has had on marketing?
Video marketing has grown even more during the pandemic with 73 % of consumers saying they like to watch videos to learn about products and services. Does your business use video marketing to attract customers yet? If not, now is the time to get started!
Not sure how? Check out this week’s featured article “Connect With your Customers by Getting Up to Speed on Video Marketing”. Not only will you learn why videos have become such an important tool in reaching customers but also how to get started creating your own!
Feedback Loops for Successful Campaigns, Creating Without Limits, and How Boldness is a Superpower
How do you get feedback from your customers and from your employees?
Social media provides lots of opportunities for receiving feedback, but it doesn’t necessarily come from your own customers. Sometimes older techniques work just as well and maybe even better.
Listen in to this podcast where speaker, author, and business coach Fred Joyal talks about how a call center helped him create successful campaigns. He also goes over his process of working with creatives by providing an open forum for them to pitch their ideas.
The benefits? Unlimited creativity and innovative results! Learn all about this and tons of other great information from Fred. Just click play!
Listen to the full podcast on Spotify here: Feedback Loops for Successful Campaigns, Creating Without Limits, and How Boldness is a Superpower
Stop Motion Behind The Scenes
Other than it potentially making you hungry, what else do you notice about this video?
As you can see in the behind the scenes look, the video is made using stop motion. Every little spin of the plate is planned and filmed accordingly resulting in the mouthwatering video you see here.
Stop motion is just one of the many techniques that can be used to create quality video content. It can be fun to vary your style and try new things and it doesn’t have to be hard.
If you want to make a video using the stop motion technique, we can show you how!
Choose When To Give An Economic Pitch
Did you know that luck and timing are an important aspect of success?
Choosing to act at the right time can make or break a campaign. Harrison Roberts, Executive Producer at Riotmaker.TV, is on our podcast spilling the secrets to his success.
Not only does he tell us about his own progress in his career building a successful commercial production company, but we also discuss big topics like the importance of creators pursuing multiple income streams in order to stay valuable in the market, how to pitch to brands, and more!
Listen to episode 87 here: Building a Successful Production Company, Increasing Marketplace Value Through Expanding Your Skillset, And The Art Of Pitching to Brands
Fail-safe Tips For A Successful Video Marketing
You may have heard by now that video content is one of the best ways to grow your business. If you invest more into a video marketing campaign, how do you know it will be successful?
Just like with anything else, there is always a risk to trying something new. This week’s featured article discusses just that and 5 tips for video marketing success. It goes over why it’s so important to know who your audience is. You will also learn about how to define your budget and where to post your videos for maximum traction.
Go read here to find out more: 5 Surefire Tips for Video Marketing Success
What costs go into making video content? Video Budget Breakdown
Do you know what it costs to make a video for your business? It depends on your budget and what kinds of videos you’d like to make.
If you’re interested in making high-end videos like short films and commercials, you will need a higher budget. This budget will go to things like renting the equipment, renting a location, hiring talent, hiring a writer, even hiring makeup artists, and set designers. If you don’t want something this big, then you could likely afford a smaller budget.
Watch this week’s YouTube video below to learn even more about the costs of making video.
How AALI Enhances The Black Experience , Design And Marketing in Building Brands, And The 3 Stages of Business & Creativity
Have you ever thought about your content and the Black experience? That’s what this podcast is all about.
Heath Creech, a transmedia entrepreneur, and founder of the African American Leadership Institute (AALI) is here to talk to us about AALI and why it’s so important to promote leaders who will enhance the Black experience.
Not only that, but Heath also gives us a glimpse into building an organization, dealing with rejection, how important creativity is, how visualizing your goals will help you reach them, and much more.
This podcast is not one to be missed! Be sure to listen in!
Tabasco Behind The Scenes
You may come across many videos like this one, but have you ever thought about what goes into creating one? How do they time everything so perfectly? How did they create that fire?
As you can see, the fire isn’t just an illusion added in post-production. Everything they used is real and filmed live. If you’re creative and willing to learn, all you need is a plan and the right tools, and you’ll be creating beautifully finished videos too.
Do you want to attract more potential customers by making your own videos just like this one? We can teach you how!
Video Content Will Stay Above All Content Types
Are you someone who enjoys watching videos? Why is that?
Videos have become the preferred way for most people to consume content. Social media marketer Ahmed Khan believes this could be because people miss interpersonal contact.
In this week’s featured article Ahmed says, “Video made it easier to interact and talk with people on other side of the screen without putting on a mask”. He also talks about the impact of video on the viewer and how it’s the best way to engage viewers.
Head on over to the article to learn more about Ahmed’s take on the importance of video content and learn some of his video creating tips!
Read here: Video Content will Stay Above All Content Types, Says Ahmed Khan
How To Edit Video Ads, Fast!
How long does it take you to edit your videos?
After taking the time to create incredible footage, editing can seem like long and challenging task. It doesn’t have to be!
Did you know that with the right tools and planning, you can have all your editing done in just a few hours? It’s true! You don’t need to be a pro to create attractive and engaging videos. You just need a plan and to use tools like Adobe Premiere.
In this YouTube video, I show you step by step how to go from your shot list to editing in Adobe Premiere. I even show you how to edit!
Be sure to watch the video below and cut down on your editing time significantly!
Building a Successful Production Company, Increasing Marketplace Value Through Expanding Your Skillset, And The Art Of Pitching to Brands
As a business owner, do you know the best time to give an economic pitch? Do you know the best person to talk to is giving an economic pitch? It may not be the person you are working with.
According to Harrison Roberts, Executive Producer at Riotmaker.TV, choosing the right timing is crucial for a successful pitch. If you’re choosing the wrong time or talking to the wrong person, the pitch may not mean anything to them.
Listen in to episode 87 of our podcast to learn more from Harrison Roberts so that you can save yourself time avoid making these kinds of mistakes.
iPhone Behind The Scenes
Do you think you need complicated videos to make a mark in the video marketing world? Is this something that may be holding you back from getting started with your video marketing campaign?
Check out this video. It looks great and it wasn’t too complicated to create. In fact, all it takes to make a great video sometimes is great lighting.
This whole video is relying on lighting tubes to make the product look great. Other than lighting, they used a couple of neat tricks to get a sleek, eye-catching finished product.
Are you ready to learn what it takes to make a video just like this one? We can teach you!
Aim to have fans, not customers
How do you nourish your creativity? Do you think it’s important to build up your creativity or do you just let it flow when you need it?
Colt Briner, marketing coach keynote, speaker, and founder of Scrappy AF Solutions is on the podcast telling us how important it is to consistently nourish your creative capabilities.
Creativity isn’t just important for creating products or marketing campaigns but should be used for operating your whole business.
Listen in to episode 85 to learn how you can operate and manage your business using creativity and how to keep building it up so that your business will continue to grow!
Listen here: 4 Step Creative Process, Selling Revenue Vs Commodities, And How Creativity Exists in Management
Prioritize Video Marketing This 2022
Have you heard? 82% of all content will be video content this 2022. Videos have rapidly become the most popular way of consuming content.
85% of digital consumers are expected to watch at least one video per day. Videos are also a great way to boost your SEO and they’re easy to share. This is a great opportunity to get your business out there and make your mark.
If you haven’t already started to incorporate videos into your marketing strategy, now’s the time! Check out this week’s featured article to learn more about how video marketing can impact your business, its visibility, and its growth!
Read Here: MIKE GINGERICH: Why video marketing should be priority in 2022