Evolution of The Creator Economy, The Concept of Customer Development, And How Clash App Helps Content Creators

Are you a budding creator or influencer looking for ways to grow and develop your business? The opportunities are out there but how do you find them and how do you monetize them?

On this week’s podcast, P. J. Leimgruber, a professor of Technologies for Interactive Marketing at USC, influencer marketing master, and co-founder of the creator-centric, short-form video app, Clash, talks to us about his app and how it helps creators and influencers monetize their content.

Not only that, but he also shares with us his tips on growing by surrounding himself with ambitious and creative people. Listen to episode 86 on Apple Podcasts and Spotify to learn more. Don’t miss this one!

Listen here: Evolution of The Creator Economy, The Concept of Customer Development, And How Clash App Helps Content Creators

Take Your Video Marketing Strategy To The Next Level

Did you know that 43% of consumers want even more videos from their favorite brands? Have you added videos to your marketing strategy? It may seem complicated to learn how to shoot, edit, and complete all the other steps required for creating videos, but it’s worth it.

This week’s featured article makes it easy for you! It explains how to get started on YouTube, how to optimize your channel so people can find it, as well as other great ways of reaching your audience through videos. 91% of your customers are looking for more ways of engaging with you. Head over to the article to get started!

Read here: How to Take Your Video Marketing Strategy to the Next Level

Content Creation For Local Businesses, Content Creators Vs Not-Content-Creators, The First 3 Seconds in a Video

Did you know that there are companies that can help you create professional videos for your business? Videos are the best way to communicate with your customers, so what’s preventing you from starting to create videos for marketing your business?

On this week’s podcast, Nathan Labenz, CEO of Waymark, talks to us about creating video content without the pressure of having to be creative. Waymark helps businesses create their own video content. We discuss how to capture your audience’s attention within the first 3 seconds.

Listen in to learn some best practices of video marketing and how some companies, like Waymark, are there to help you!

Listen here: Content Creation For Local Businesses, Content Creators Vs Not-Content-Creators, The First 3 Seconds in a Video

The Dry Cocktail Behind The Scenes

You don’t necessarily need fancy robots and advanced programmable cameras to create a fantastic eye-catching video!

In the video below, the camera stays put, and the videographer creates the movement. He also moves the lighting around for perfect bright images. He uses creative ideas using string for seamless motions like popping off the bottle cap and opening the cocktail packet. This is a simple setup resulting in a great video. Of course, it’s important to have a strong plan in place to make sure everything works smoothly.

Creating something like this can be a lot of fun! Start upgrading your videos today. We’ll teach you how!

Knowing 7 Biggest Video Marketing Mistakes

Are you aware of some of the most common mistakes in video marketing? It’s important to have a great strategy but what good is your strategy if you aren’t familiar with what not to do? Do you have defined goals for your video marketing campaign? Do you know who your target audience is? Do you know how to properly format your videos? Proper planning is imperative for your campaign to really take off.

Head over to this week’s featured article for the full list of common video marketing mistakes and how you can avoid them to have a successful marketing campaign!

Read here: 7 Biggest Video Marketing Mistakes You Should Know

Shoot Product Videos Remotely With These 8 Tips | Working With Remote Video Creators To Shoot Products

Are you using a remote team to create your videos? Working with a remote team opens you up to the potential of working with creative people from all over the world. So, how do you manage it and how do you get the work done?

In this week’s YouTube video, I go over 8 tips for creating videos while working with a remote team. For example, you need to make sure they understand your vision and have enough of your product to create the video. You may even want to be a part of the process through a video chat platform.

Check out this week’s YouTube video below so that you can be prepared for your next video shoot!

Don't Be Afraid To Ask For Advice

What do you do when you encounter an obstacle in your business? Do you ask for advice from someone with more experience?

Alison P. Sauter, the Principal and Creative Director at Shelf Studio is on the podcast this week reminding us that, not only is it ok to ask for advice when you need it, but that we shouldn’t be afraid to do so.

Others have been in the business longer. Sometimes even our own clients have more experience with certain things than we do.

Do not be afraid to ask them for advice and don’t forget to listen to the podcast for more great advice for managing your business!

Listen here: Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

Align Your Video Marketing Content Strategy With Buyer Expectations

How do you stay on top of your customers’ expectations?

It’s one of the top challenges in marketing today. Customers want to be able to do their own research, communicate on their time, and for the experience to be as easy as possible. Video marketing has helped bridge a gap between being able to communicate with customers and for them to engage with brands on their own time.

So how do you make your videos appeal to your audience?

Check out this week’s featured article on how to make videos your customers will respond to using the 4 Es of video content: Education, Engagement, Emotion, and Empathy.

Read here: The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

Holiday Video Tips 2021 | 10 Ways To Increase Engagement & Conversions With Your Holiday Content

Are your videos holiday ready?

It’s a great time of year to make videos that will attract more customers. The best way to capture their attention is with specific targeted and short videos.

Your videos should be capturing your audience within the first five seconds. Start with showing your product right away. Then show how it can be used and how it can solve problems in everyday life. You should also add captions in order to capture a bigger audience.

These are just a few tips for getting your videos ready for the holiday season. Check out this week’s YouTube video below for even more!

Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

When you market your products do you focus on selling that product or selling your brand?

Marketing a single product can only go so far. If you develop a strategy to market your brand, customers will keep coming back for you, not just for a specific product.

Alison P. Sauter, the Principal and Creative Director at Shelf Studio is on the podcast this week to talk to us about the importance of storytelling and branding. She also talks about the importance of package design, and how art can serve as therapy.

Listen to episode 83 on Apple Podcasts and Spotify to learn a wealth of great advice from Alison for growing your brand!

Listen here: Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

Adidas Originals Behind The Scenes

Did you know a single camera could do all the things you see in this video?

Technology is moving forward quickly and with it the ability for a single camera to capture all of these different angles and speeds while delivering bright, colorful, flawless images. Video marketing is rapidly becoming one of the most effective marketing trends out there.

Creating videos like this one are a great way to interact with and engage your audience. Invest in video marketing and you will see your business grow in no time.

Do you want to create videos like this one for your business? We can help you learn how!

Meanwhile, check out the awesome behind the scenes clip of CineMotion for Adidas Originals below!

Email Marketing Is The OG!

Do you use email marketing to reach your customers?

Email marketing gives you the opportunity to be in direct contact with your customers. They will receive your email on whatever their preferred device is at any time of the day. It’s the original form of marketing and still an important marketing trend for selling your product.

Listen to this week’s podcast to learn from the co-founders of Umai Marketing, Karin Samelson and Alison Smith, and find out what other forms of marketing you should be using to propel your sales and grow your business.

The episode is available here: Organic, Paid, and Email Marketing, Separating Business and Personal Life in The Marketing Field, and How Creativity is More Than Just Art

"Should I Invest In Video Marketing"

Have you considered investing in video marketing as a way of helping your business grow? If so, you’re on the right track.

Video marketing is quickly becoming the best way to communicate with and engage audiences. Anyone can create a video. Almost all of us carry a video camera around in our pockets. Shooting on a smartphone may not be the best way to create your videos. The better the quality of the video, the more people will respond to it.

Check out this week’s featured article to find out whether your business should invest in video marketing and how it could help you reach your marketing goals.

Read more here: Ask Vikki: Should I invest in video marketing?

Organic, Paid, and Email Marketing, Separating Business and Personal Life in The Marketing Field, and How Creativity is More Than Just Art

Are you a consumer packaged goods (CPG) brand? If so, how do you market your products? Do you use one marketing technique or multiple?

Karin Samelson and Alison Smith, co-founders of Umai Marketing, are on this week’s podcast talking about the importance of being on top of marketing trends and using organic marketing, paid social, and email marketing for growing a CPG brand. Umai Marketing specializes in marketing for CPG brands. They say it takes focus, setting time aside for creativity, and finding inspiration in successful marketing trends.

Listen in to episode 82 on Apple Podcasts and Spotify to learn how you can build your CPG brand’s audience and help your business grow.

The episode is available here: Organic, Paid, and Email Marketing, Separating Business and Personal Life in The Marketing Field, and How Creativity is More Than Just Art

L'Oréal Paris Behind The Scenes

Have you ever used a high-speed camera to obtain shots like these for your videos? Check out the incredible shots this camera is able to capture.

The final video appears to be in slow motion, but the behind-the-scenes view reveals that speed is actually the secret behind these shots. The green screen helps capture perfect shots that can be edited together after. The final result is incredibly creative and beautiful.

Videos like this one help convert viewers to buyers. Do you want to start creating attractive videos like this one for your business? We can help you learn how!

Check out the behind the scenes clip of Cine Motion for L'Oréal Paris below!

Work Smarter Not Harder Is A Deceitful Lie

Have you ever heard the phrase “work smarter not harder”? Many people have and they try to live by it.

According to Jarrod Haning, owner of Mindset Performance, this concept is a deceitful lie. The reason is that our brains can’t come up with things they don’t already know.

So how are you supposed to work smarter without the information? If you knew what to do, you’d be doing it already, wouldn’t you?

Listen in to this week’s podcast for more on Jarrod’s theory and how this could be what’s limiting or slowing down your business’s growth.

Listen here: Freelancer to Business Owner in 3 Steps, Getting Out of Negative Patterns, And Elevating Your Mind With Mindset Pushups

Improve Your Video Marketing Strategy

Are you one of the 86% of businesses that invest in video content as part of their marketing strategy? If not, did you know that the video trend has been one of the best ways for businesses to grow over the past few years?

Video has become one of the best methods for communicating with customers. It helps customers learn about the business and discover more about products and services.

This week’s featured article goes over tips and tricks to improve your video marketing strategy and better reach your customers through your videos. Check it out to start improving your videos today!

Read here: Three Tips To Improve Your Video Marketing Strategy

Top 3 Video Trends For Brands in 2021

Have you been keeping up with popular video trends? There are multiple tricks you can use to make your videos more attractive to potential viewers.

In this week’s YouTube video, I go over the top three video editing trends of 2021. Have you noticed the use of captions is showing up in more and more videos? They are a great way to allow everyone to enjoy the video even if they cannot listen to it.

Watch the video below to learn more about captions and the two other top tricks to keep your viewers coming back every time!

Freelancer to Business Owner in 3 Steps, Getting Out of Negative Patterns, And Elevating Your Mind With Mindset Pushups

Are you new to the freelancing scene? Did you come from the corporate world and now you’re diving into your own freelancing journey? It can be hard to leave behind the employee mindset and let yourself explore the great possibilities that freelancing can bring. Suddenly you need to set your own prices and manage yourself.

On this week’s podcast, classically trained musician and award-winning speaker, Jarrod Haning, talks about how to break out of this mindset and step into your full potential as a creative. Listen in to episode 81 on Apple Podcasts and Spotify to find out how to train your mind to solve problems and become successful.

Listen here: Freelancer to Business Owner in 3 Steps, Getting Out of Negative Patterns, And Elevating Your Mind With Mindset Pushups