Are you trying to figure out how to promote your business? Whether it’s a consumer-packaged goods business, a service-based business, a brand, or even a Kickstarter campaign, the right marketing campaign can launch you to success!
We helped Tomer Soran, and the Sable Flow team do just that! They needed someone to help launch their Kickstarter campaign. It was as simple as one well-made video geared towards their target audience.
We’d love to help you do the same! Let Creative Haven’s experts create marketing products that will you’re your business grow while you focus on the business! Contact us and let’s get started!
Stella Rosa Wines Promotional Video by Creative Haven
Here’s a little throwback to one of our earliest beverage videos with Stella Rosa Wines. It was so much fun to make! We worked with their marketing team to film a series of mouthwatering cocktails and a variety of recipes to promote their new flavors. They even won Winery of the Year!
At Creative Haven we have a team of creative professionals that will provide you with the exact quality content that you need to help your business thrive.
Are you ready for your content to help you win awards? Contact us and let’s get started!
Storytelling For LGBTQ, Creating Niche Channels, and The Importance of Taking Action
“There’s a lot of luck involved in being successful, but what makes someone be successful is when they notice that luck happen right in front of them, and they take action” Scott Gatz 💪
Clip from out latest podcast episode with Scott Gatz, the founder of Q.Digital, the media company behind GayCities, Queerty, and LGBTQ Nation. He has worked with brands like HBO Max, Mastercard, Lexus, and Target to connect with the LGBTQ community through various touchpoints. 🌈
In this episode, we discuss the democratization of content creation and publishing which allowed him to build Q.Digital to tell stories about the LGBTQ community which doesn’t get represented enough in the media, his method of branding and the importance of community building when creating niche channels, the evolution of LGBTQ content and how the taste has changed over the years, the importance of managing your focus and leading small effective teams when building a business, and why you should take action on opportunities you recognize as gateways to success because you never know who or what can take you where you want to go.🚀
Listen to the full episode on Spotify here: Storytelling For LGBTQ, Creating Niche Channels, and The Importance of Taking Action
Video Marketing Trends for 2022 and Beyond
Video content has become a huge component of a lot of companies these days. According to this article by entrepreneur.com, “59% of marketers said that video marketing showed a positive ROI, and 58% plan to incorporate more videos into their marketing strategies in the future.”
As a video production and content strategy company, we’ve understood the power of video for more than a decade so seeing the popularity spread amongst mainstream audiences and corporations is refreshing. There are many ways to utilize video marketing to grow your brand and our services utilize many current trends to achieve our clients’ goals while attracting audiences on various platforms.
So what are these trends and how can you utilize them for yourself? Entrepreneur.com suggests that there are 3 ways to utilize video in 2022:
1. Going Mobile-first
2. Utilizing short-form videos
3. Investing in livestreaming
Audiences watch a lot of their content on their phone so you must be aware of how to create content for mobile in order to capture those eyeballs.
With the advent of TikTok and Reels, consumers are watching more bite-sized content in 15-30 second durations so think about how to tell your story and spread your message through short videos - don’t forget to record in the vertical/9:16 format!
Engage with your warm audience and attract cold prospects with livestreaming to either answer questions, teach valuable content, or host a virtual summit. From Youtube to Twitch to Instagram, livestreaming is available on most platforms and should be part of your marketing strategy.
Video is universal and global, though think about local audiences as well. We produce video content in Austin, Texas but also work with brands across the USA and world. What does your local audience like to watch and how can you also attract a national audience?
Be specific with your content as well and know your audience. We create video content for food & beverage, CPG, and Tech companies so we create content that audiences in those industries would watch so our clients get qualified leads and engaged customers.
Read the full article here: Video Marketing Statistics: Trends for 2022 and Beyond
Creative Haven Testimonial from Randy Shoemaker
Randy Shoemaker, CEO of Eastern Standard Provisions, approached us over a year ago to create content for his brand and we’ve been helping him increase conversions, sales, and traffic ever since.
From product videos to testimonials, we’ve helped Randy create engaging content that’s creative, innovative, and also drives results. It’s a pleasure working with his team at ESP because they take the time to develop fun and innovative creative ideas that most brands in their category are too scared to produce.
Be different, be helpful, and most importantly, be yourself.
Want to learn about how we can get you similar results for your brand? DM us or go to our website to schedule a call with our team.😀
Creative Haven's Promotional Video for Eastern Standard Provisions
One of our favorite videos we shot, directed, and edited for Eastern Standard Provisions that uses VFX in a creative way to sell a product 📹
We call this a product video or mini-commercial to show the product’s value propositions in a creative way. We wanted to capture the viewer’s attention in the first 5-seconds so we used VFX and Animation to stop someone from scrolling and then bring them into action-packed scenes with close-ups to give people a more intimate look into the product. 👀
The result was increased ROAS and engagement. Want to see how we can do this with your products? DM us or go to thecreativehaven.com to schedule a call with our team.😀
Ad Using Laowa Probe Lens Behind The Scenes
The beauty of the prob lens and food content 🍔
Cristiano Abis does an amazing job capturing various foods with the Laowa Probe lens. It’s amazing what you can capture when you’re up close to products and foods.
He does an amazing job food styling as well so it’s not just one dish but a series of meals that bring out the vibrant colors each food brings. Probe lenses require a lot of light because of the f/14 apurture so if you ever decide to use one, make sure to have proper lighting and the right camera. Or you can hire us to do it for you?
Only Focus On What You Can Control
“Only focus on what you can control” Wise words from our latest podcast interviewee, Kieve Huffman.
Kieve Huffman is the founder and CEO of Engager Brands, where he is building global cannabis brands focused on music audiences. For 25+ years Kieve has built lifestyle businesses and is a veteran in the entertainment industry, and is passionate about transforming branding in the cannabis world.
In this episode, we talk about how stoicism allowed him to get through some tough times during Covid and revitalize his confidence in building a new business, why you should only worry about things you can control and not on things you can’t, the evolution of the cannabis industry and the state of affairs that it’s in now, how he used video content to build a successful cannabis business and how he uses content to build niche brands, why he mixes science and art to utilize analytics to influence creative ideas, how he gets into his creative flow state with meditation, affirmations, goal setting, and collaboration with his team, and how his definition of success has changed over the years into simply living a fulfilling, happy life and enjoying what you do.
Listen to the full episode on Spotify here: Evolution Of The Cannabis Industry, Stoicism, How to Raise Money, And Using Video to Build Cannabis Brands
4 Ways To Win With Video Marketing
Did you know that you can attract more local customers by using highly targeted video content? 😉
Video marketing is a powerful tool and in this article by Search Engine Journal, they discuss why video marketing is effective and tips on how to attract more localized customers.
One idea is to create how-to or educational videos to solve problems that your customers are searching for. Have you ever searched on Youtube on how to cook a meal or fix your furniture? Your customers are doing the same but asking questions within your industry. Create videos around these questions and topics so you can become a thought leader in your industry and get customers to see you as the best solution to their problems.
Another idea is to create videos that highlight your products and how to use them. Most people search for videos about a product before making a purchase so creating content like explainer videos or walkthrough’s are a great way to get people to understand your product and drive a purchase.
Want to read more? Check out the article below and learn more about how video marketing can help you get more local customers: Local Video Marketing: 4 Ways To Win With Video
Sumo Citrus Ad
We specialize in food and beverage content so working with Sumo Citrus to create a series of recipe videos was fun 😀
In collaboration with Chuck Joe Agency, we received recipes from the brand and we conceptualized a series of videos to showcase the very sweet, easy to peel, and versatile Sumo Madarins. One of the results was this Quinoa Salad recipe.
This wasn’t done alone and we’re grateful for our food stylist, Kara Albe, our producer, Jaclyn Kranis, and production assistant, Sakibul Neeloy, who helped our founder, Mitchel Dumlao create these videos.
Want to learn more about our services and how we could create videos for your brand? Visit thecreativehaven.com and schedule a call with our team today.
Getting Your Bank Started With Video Marketing
Did you know that video marketing is a great tool for reaching potential clients for any kind of business? Even banks and credit unions benefit from adding video content to their marketing strategies and they don’t have to break the bank to do it!
Quality videos can be created using tools you likely already have, like a smartphone. So, what types of videos are banking clients looking for? How-to’s, educational videos about finance, and feature videos about staff are all great options and easy to make.
To learn more about how to create engaging video content for your bank, check out this week’s featured article!
Read more here: GETTING YOUR BANK STARTED WITH VIDEO MARKETING
The Power of Influence, The Importance of Selling Yourself, And Why Podcasting is the King
As an entrepreneur, how do you market yourself? How do you draw attention to your business?
Continuously selling your brand is an important step in building a successful business. With all of the marketing tools that the online world provides, it can be a challenge to figure out the best way to manage your marketing.
Shaahin Cheyene, serial entrepreneur and founder of Herbal Ecstacy believes that podcasting is one of the best ways to tell your brand's story. He also talks to us about his creative methods and how important it is to focus on what works.
Click play to learn all about it! Listen to episode 93 on Spotify here: The Power of Influence, The Importance of Selling Yourself, And Why Podcasting is the King
You Can Be An Artist With The Camera You Have
Is not having the right camera gear preventing you from taking the shot? Kelsey Lawrence believes, “You can be an artist with the camera you have.”
Kelsey is a self-taught photographer and CEO of Nine Supply, a female-founded and owned team of creative strategists in Austin, Texas.
On this podcast episode, Kelsey reminds us that we don’t need to have fancy gear to get started. You may not ever need fancy gear if you don’t want it. Kelsey got started using the camera she had and has morphed her art into a successful business.
You can do the same! Tune in to learn all about it!
Listen to Episode 91 of our podcast here: The Evolution of CPG, Why Marketing is Building a Community, and Balancing Business and Creativity
Video Marketing for Small Businesses: Top Benefits
Do you wonder if video marketing is something that could help your small business grow? Are you worried that it could cost a lot of money to get started? It doesn’t have to!
According to this week’s featured article by The State Journal “Top Benefits of Video Marketing for Small Businesses,” video marketing is a great tool for small businesses to gain a presence online and it provides a great return on investment! One video can be posted to multiple platforms and from there be shared unlimited times by viewers! They don’t have to be long or fancy to grab a viewer’s attention.
Check out the article for more! Read here: Top Benefits of Video Marketing for Small Businesses
The Evolution of Music Production, The Importance of Growing an Audience, And Working a Day Job While Maintaining a Music Career
Do you feel like you’re putting off your artistic goals? What’s stopping you from starting today?
According to this week’s podcast guest, Bill Small, you shouldn’t be putting it off! Not only that but you shouldn’t be limiting yourself to one interest. Bill is a performer, a musician, a songwriter and also has a successful coaching business, Artist Mind. Being an artist gave Bill a unique angle on coaching and brought him more success than performing would have on its own.
Be sure to listen in this week and find out how your interests could be the key to your success just like it was for Bill!
Listen to the full podcast episode on Apple Podcasts here: The Evolution of Music Production, The Importance of Growing an Audience, And Working a Day Job While Maintaining a Music Career
Ocado - Diageo Behind The Scenes
Do you need to pour all of your resources into creating the perfect video? Trying to create the best video ever isn’t necessary!
Check out this scene of someone pouring liquid. Just that makes you want to learn more about the product. All three are different and all three are enticing! It doesn’t take expensive equipment or paid actors to create a great video that will engage your audience. All you need is a little creativity, and we can help with the rest.
Want to learn how to make a video just like this one? We will teach you how!
The First Product You Sell Is Confidence
Are you limiting your own success? Do you believe in yourself? What do you tell yourself daily? The answer to these questions may be the reason your business isn’t growing as fast as you’d like it to.
According to Tim Redmond, a successful entrepreneur, speaker, coach, and CEO of Redmond Growth Consulting, the first product you sell is your confidence. He believes the emotional state that you project is what you are communicating to your potential customers.
This podcast is not one you should miss! Listen in to learn more about Tim’s journey to confidence and how you can do the same!
If you want to learn more about how video content can grow your brand online, click the link in the bio.
Listen to the full podcast episode on Spotify here: Acting While Afraid, Importance of Reputation Marketing, and Creating Wealth on a Consistent Basis
Here's Why Video Marketing Should Be Your Go-To Strategy
Is creating videos your main marketing strategy yet? Why not?
Industry leaders are predicting that video marketing will become the primary format in marketing in the coming years. So, what’s holding you back from getting started?
You can start creating a successful video marketing strategy in as few as three important steps: capturing an emotion, creating eye-catching videos, and making entertaining video content.
According to this week’s featured article, entertaining video content is far more successful at engaging today’s audiences than traditional promotional marketing.
Head over to the full article to learn how to get started! Read more here: WHY VIDEO MUST BE YOUR GO-TO MARKETING STRATEGY
The Evolution of CPG, Why Marketing is Building a Community, and Balancing Business and Creativity
What are your best practices for marketing your business online? How do you build your brand and connect with your community?
These are important questions in creating a successful business. As a creative, you may find yourself having trouble with structuring and creating boundaries that will help your business grow.
Kelsey Lawrence, a self-taught photographer and CEO of Nine Supply, a female-founded and owned team of creative strategists in Austin, Texas, is on this week’s podcast to remind us of how structure will help provide balance.
Listen in to learn how to create boundaries that will allow you to be creative while growing your business!
Listen to Episode 91 of our podcast here: The Evolution of CPG, Why Marketing is Building a Community, and Balancing Business and Creativity
Oi Vita Pizzeria Behind The Scenes
What makes your mouth water more than a commercial about pizza? Not only is this commercial delicious but it’s delicious in three clips!
Put together, they show the artistry and care put into the placement of every topping. You get to see the whole process from the beginning in just a few seconds.
Creating three separate clips not only showcases the whole process in less time, it also likely gets the viewer watching more than once. The longer the viewer is watching, the more popular your video will become!
Want to learn how to make a video just like this one? We will teach you how!