Education

How To Shoot A Cooking Video

Does your business shoot cooking videos?

A lot of people cook, and cooking videos can be a great way to learn how to make new dishes and learn new techniques. They are informative and entertaining for everyone and a great way of reaching your target audience. In this week’s YouTube video, we go over a simple DIY camera and lighting setup to help you create high-quality cooking videos without breaking the bank. It takes a little more than a single camera and a kitchen to create visually appealing and engaging cooking videos.

Check out the video to find out the simple things you can do to make your cooking videos really stand out.

Saint Cloud Bourbon behind The Scenes

From the first droplet to the last slow zoom out that ends with the brand logo appearing on the screen; the audience’s attention is captured right away. Every tiny detail of this video was strategically planned to give the flawless and seamless end result. The goal? Making mouths water and effortlessly showcasing this extravagant whisky brand. The behind-the-scenes view of what Austen Paul did for Saint Cloud Bourbon shows all of the work and timing that goes into creating each shot.

Videos like this one are part of a video brand strategy that help businesses grow. Do you want to learn how to do this for your business? You can and we’re here to help!

Creatives Often Need A Push


"I think, like sometimes, creatives do better when they are empowered but also pushed."

This quote is from our podcast with Gerald Schoenhoff. He is an award-winning creative director who is the Chief Creative Officer of Crew Food & Beverage Marketing Partners - a strategic marketing and creative agency specializing in food, beverage, and agriculture.

Here we talk about building a career around creativity and the secrets to effectively managing creative people. He explains how he provides the right amount of space mixed with encouragement to help them achieve their best work.

Listen to the full episode 75 on Spotify here: How To Lead Creatives, Fundamentals of Branding, What Makes A Successful Food & Beverage Brand

Maximize Marketing Reach and Impact

Is your marketing strategy falling flat? Do you find you aren’t reaching the right audience or that your posts aren’t having an impact?

Creating content is time consuming and it’s important to make sure that all the time and energy you put into it is helping your business. In this week’s featured article, 5 key strategies that will help boost your institutions marketing strategy for improved reach and impact are discussed. Go over defining your brand’s identity, market research, tools, tactics and more. Read it to make sure you are maximizing your brands marketing potential.

The full article is here: 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact

How To Optimize Video Content 2021

What is an optimized video and why is it important?

Optimizing your video content is an important part of your video strategy. If you don’t have a strategy, start by building one around video content that is specifically targeted to your audience. Optimizing videos means adding SEO techniques like keywords and targeted hashtags to attract your audience. That is just one step in video optimization.

Watch this week’s YouTube video to find out how to fully optimize your video content by learning how to speak to your audience which will help you build up your brand. 

The Struggles of Owning A Business, Underrepresentation of Female Voices In Creative Agencies, And The Importance of Human Connections

They say teamwork makes the dream work but what actually goes into leading a team to success?

Meghan Phillips, the Founder and CEO of Honey, is on the podcast this week discussing how important it is to clearly portray your business’ vision to your creative team and to the company. She also talks about how her female-led team is helping close a gap in the marketing of the food and beverage industry whose consumers are mainly women. With that she shares with us her top three traits of a successful brand. Listen in for all this and more as we explore the struggles of being a business owner and how to lead a creative team. 

Listen to the podcast here: The Struggles of Owning A Business, Underrepresentation of Female Voices In Creative Agencies, And The Importance of Human Connections

DJI Mavic Mini Behind The Scenes

Lights, camera, action! It may sound simple, but as you can see in this video, there’s a lot more to it than just pointing a camera. Watch how deliberately they move the lights and cameras in this video. Everything is planned right down to the shadows. It’s all programmed to work in sync to create the perfect video. It showcases the drone without any other distractions. Creating high-quality videos for your brand requires creativity, strategy, and skills. It may seem daunting, but we can show you how to make your products stand out in your videos just like they do in this one.

Check out the awesomeness by Sebpic Videography below!

Always Give Back And Respect Those Who Respect You

Are you a creative person who struggles to believe that you can be successful with your art?

It can be really tough to stay motivated in a world that doesn’t seem to value your craft. Eric “King Cre8” Walker knows exactly what that’s like. He is a graffiti artist, style writer, and artist from Los Angeles who carved his own path in this world with his passion for art. Many along the way thought he was wasting his time. Listen to this week’s podcast to find out how he persisted and how that persistence got him to where he is now.

It’s an episode you won’t want to miss! Listen to Episode 74 on Spotify: Turning Teachers From Critics To Supporters, The Positive Side of The Graffiti Culture, And The Importance of Knowing Your Value As An Artist

What You Need To Know About Influencer Marketing

Why do you think influencer marketing has become so popular? Maybe you’re thinking that it’s because influencers are a cost-effective way of reaching audiences. Yes, it can save you money, but there are many other reasons as well. Do you know how to speak to your audience? An influencer with a following already knows how to reach their audience. They are already experts at it. They are also already experts at using each individual platform. In this week’s featured article, we go over these examples and 10 other ways that influencer marketing will benefit your brand.

Read the full article here: 12 Benefits of Influencer Marketing that Every Brand Should Know [Infographic]

Video Content Strategy 2021 (What It Is And Why You Need It)

Do you have a video content strategy? If so, how do you build that strategy?

A strategy is an important part of achieving your goals. Creating a strategic video around your goals and for your target audience is more likely to get views than if you create videos without a strategy. In this week’s YouTube video, I go over some important tips and tricks to help you build a strategy that will help you create more successful videos. Watch to find out what you’ve been missing and how a little extra planning can go a long way for your business.  

How To Lead Creatives, Fundamentals of Branding, What Makes A Successful Food & Beverage Brand

Are you someone who manages creative people for a living? Or are you a creative person trying to find the right fit in a manager?

Creativity is such an important aspect of branding and business success. The people behind that creativity are just as important. Gerald Schoenhoff, an award-winning creative director and the Chief Creative Officer of Crew Food & Beverage Marketing Partners, is on the podcast talking to us about building a career around creativity and the secrets to effectively managing creative people. He explains how he provides the right amount of space and encouragement to help them achieve their best work.

Listen in to find out how he does it here: How To Lead Creatives, Fundamentals of Branding, What Makes A Successful Food & Beverage Brand

Don't Burn Yourself To Keep Others Warm

Do you feel like you have a healthy work-life balance? It’s easy to lose yourself in to working too much for someone else.

James Nguyen, a serial entrepreneur and poet, is on the podcast to tell us how he has learned to do work he enjoys so that he can live a happy healthy life while being successful. He also shares one of his incredible poems about unconditional love.

It’s an episode you won’t want to miss! Listen to Episode 73 on Spotify: Debunking Work-Life Balance, The Healing Power of Poetry, And How Creativity Is Not Just About Being An Artist

Digital Marketing's Three Major Forms

 

Do you use digital marketing practices to reach your audience? Are you using the right type of digital marketing? This kind of marketing is a great tool in helping your business grow and there are three different types of digital marketing that you could be using.

Read the full article here: 3 MAJOR FORMS OF DIGITAL MARKETING EXPLAINED

 

Building An Affordable Remote Team

Do you want to grow your business without breaking the bank? Hire remote workers! Check out my latest YouTube video to find out how I find quality workers from other countries to help my business grow. Not only are you saving money, but you are supporting workers from all over the world!

Turning Teachers From Critics To Supporters, The Positive Side of The Graffiti Culture, And The Importance of Knowing Your Value As An Artist

Do you ever worry about having to compromise a part of who you are in order to succeed?

It’s easy for us to get caught up in thinking that we have to adapt to fit in. Eric “King Cre8” Walker grew up loving creating graffiti. Instead of trying to fit in, he kept showing the world his art. This in no way limited him. In fact, he even converted some people along the way to love graffiti almost as much as he does. Listen in to find out how Eric stayed true to himself and how he became successful doing it.

Listen here: Turning Teachers From Critics To Supporters, The Positive Side of The Graffiti Culture, And The Importance of Knowing Your Value As An Artist

Don't Be Prescriptive About Creativity

Is success the only thing that drives you? Do you avoid pursuing things you would enjoy because it may not become successful?

Nicole Katz is a CEO of a print company called Paper Chase. The idea that print was going out of business didn’t stop her from creating something that she was interested in. Through building the business, Nicole learned just how important print still is. Check out the podcast to find out more about the importance of pursing a fulfilling career.

Find Episode 72 on Spotify: Running A Creative Family Business in LA, Importance of Print In The Digital Age, And Finding Creative Fulfillment Outside of Your Craft

Building Your Brand Identity With An Animated Marketing Video

You’ve probably heard about how important it is to build your brand and reach your target audience. But how do you do this effectively?

Connecting with your audience is what will set you apart from other brands and keep people coming back for more. A great way to do this is through animated marketing videos.

Credit: Mention How to Build Your Brand Identity with an Animated Marketing Video

 

Best Video Gear For Beginners 2021 (Suggestions & Tips)

Have you decided to enter the world of videography and are not sure how to get started?

Check out my YouTube video on the best video gear for beginners. I talk about the best camera to the best and most affordable microphone you can get. You’ll be able to get started with some of the best gear available without breaking the bank!