Education

Do It To Learn It

Do you know the best way to stay on top of the latest content marketing techniques? Sometimes it can seem overwhelming to try and be an expert at everything in order to get ahead. Especially in an industry that’s constantly evolving.

According to Brennen Bliss, Founder and CEO of PixelCutLabs, the best way to learn how to do things in this industry is by doing it. Practicing the craft in real-time is the best way to learn how to do it well and find out what works for your business.

Listen in to this week’s podcast to hear more about Brennen’s real-world experience and how it led to success.

Listen here: Building a Powerful Brand With SEO, Best Way to Scale a Business, And The Importance of Coaching & Mentorship

Why Video Marketing Is Perfect For Businesses

Does your business invest in the customer experience? Did you know that your business could bring in up to six times more revenue if it did? So, how do you get started?

Check out this week’s featured article to learn more about how videos are the key to communicating with your audience. It helps your business form deeper connections and lasting relationships with your customers. Personalizing communication with your customer is also an important way to capture their attention.

Read more to learn more about how you can beat your competitors and gain customers: Video as an effective tool to evolve the business processes of your communication agency 

The Only Shots You Need For Video Content 2021

Do you know how to make videos?

If you need to make a video quickly and have no idea where to get started, check out this week’s YouTube video. In just under two and a half minutes, you will learn how to make your own quality video fast.

Did you know there are three main types of shots you can use in all of your videos? We go over the best shots to focus on if you’re short on time. You’ll also learn when to use each type of shot and all the things you can do with them.

Check out the video to get started!

Building a Powerful Brand With SEO, Best Way to Scale a Business, And The Importance of Coaching & Mentorship

Have you ever felt left out? How did you handle it?

Brennen Bliss, the founder and CEO of PixelCutLabs, is on the podcast this week telling us how creative projects helped him deal with the feeling back in school. Here we talked about tips on building brands with a limited budget and maximizing the use of content to cater to your audience's questions. We also talked about how he finds coaching and mentorship important in building a business and how finding a niche is the best way to scale.

Listen in to episode 80 on Apple Podcasts and Spotify for all these and more!

Listen here: Building a Powerful Brand With SEO, Best Way to Scale a Business, And The Importance of Coaching & Mentorship

Guerlain Paris Behind The Scenes

Have you ever wondered what it takes to shoot a video like this one? Does the bottle really explode?

According to the description, it does. It’s a high-speed shot that took a lot of skill and precision to master. The outcome? A beautifully shot video.

Even with all of the technology we have today, it can seem overwhelming to make a video like this one. It doesn’t have to be. You don’t need the most expensive tools either. With the right strategy and a little direction, you can be creating videos just like this one in no time!

Are you ready to learn how to shoot your own explosively creative videos? We can teach you!

Check out the behind the scenes clip below!

A Brand Is Much More Than Marketing or Advertising

How do you stay on track with your campaign once you’ve defined it? Award-winning creative director Mark Gallo is on the podcast to talk about creating a branding campaign and what to do once it’s created.

How do you stay on track during the implementation stage? According to Mark, to create a successful campaign, branding can’t just be present in your marketing. It has to permeate every step of the customer relationship from advertising to the post-purchase experience.

“The importance of living and breathing your brand all the way through authentically is probably the most important thing to do.”

Listen in to episode 79 on Spotify for Mark’s tips on how to bring your brand to life.

The podcast is available here: What a Brand Actually Means, The Importance of a Creative Brief, and Surrounding Yourself With The Right People For Growth

Why Video Marketing Is Vital In Growing Your Business

Have you heard that video marketing has become the preferred way for businesses to reach their potential customers? Does your business have a video marketing strategy? If not, you may want to start investing goes over how to get started and what you need to know in order to become successful in video marketing.

You’ll find out what skills you should focus on learning first that will help make your business grow right away. Check out this week’s featured article for more tips and resources so that you can make your own video marketing vision come to life!

Read here: VIDEO MARKETING IS A VITAL TOOL TO GROW YOUR BUSINESS

How To Create A YouTube Channel For Your Business From Start To Finish 2021

Do you want to create a YouTube channel? Did you know that 70% of users purchased from a brand as a result of watching a YouTube video? YouTube can be a great tool for growing your brand and marketing your products. It’s easy to get started!

Check out this week’s YouTube video for our step-by-step guide on how to get started. Come prepared with your Gmail account and we’ll walk you through the rest. From creating your channel to customizing and branding. We also show you how to make sure your new channel will be seen by your audience.

Check out the video and get a head start on the competition!

What a Brand Actually Means, The Importance of a Creative Brief, and Surrounding Yourself With The Right People For Growth

How do you keep your branding on track? Sometimes coming up with ideas is the easy part. Implementing your branding campaign and staying on track with it can be a challenge.

This week Mark Gallo is with us on the podcast to talk about his process for creating smooth branding campaigns, creative briefs and the importance of problem-solving. Mark Gallo has over 25 years of experience as a creative director. He’s behind some of the award-winning ideas that have helped global brands.

Listen in to episode 79 to learn his tips on how to run smooth and consistent branding campaigns. Here’s the full episode on Spotify: What a Brand Actually Means, The Importance of a Creative Brief, and Surrounding Yourself With The Right People For Growth

Dior Behind The Scenes

What stands out to you when you watch this video? There are so many creative and unique aspects to it. How do they make that hat spin? How did they select the colors? How do they add the effects? Every detail was precisely determined before the video was shot.

Looking at the behind-the-scenes video, you can see that a lot is happening to make everything come together. Every hat spin was done manually as the model stood as still as possible.

Do you want to learn how to make incredible videos like this one for your brand? We can teach you!

Check out this cool behind the scenes video by Cinemotion!

Don't Tie Your Happiness To An End Goal And A Time Frame

Do you have a deadline for reaching your goals? How do you feel when you don’t meet those deadlines? Striving for a goal is as much about the journey as it is the goal itself.

On this week’s podcast, Creative Haven’s own creator Mitchel Dumlao, discusses his experiences with setting goals and what he has learned along the way.

“Tying your happiness to this end goal in a time frame is going to lead to a lot of stress and to being ashamed of yourself.”

Listen in to episode 78 on Spotify to learn more about how he focuses on the experience and how that has led him to be happier overall.

The podcast is available here: Amplifying Unheard Stories And Voices Through Video Content, Growing Brands With Optimized Videos, And Getting Into Flow States Through Music, Movement, And Goal-Setting

Social Video Marketing: What You Need To Know In 2022

Did you know that people spend an average of 18 hours a week watching videos? Do you know what the best platform is for your businesses videos to reach your target audience?

This week’s featured article breaks down the stats for each social media platform and shows how videos are received on these platforms. For example, 70% of users purchased from a brand as a result of watching a YouTube video. 

Do you know how to get the most out of your videos? Check out the full article to find out more: 32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]

Amplifying Unheard Stories And Voices Through Video Content, Growing Brands With Optimized Videos, And Getting Into Flow States Through Music, Movement, And Goal-Setting

What inspired you to do what you do now? Was it something you experienced as a kid? Are you living the vision you always dreamt of? Or are you still trying to figure out how to even get started?

This week, Creative Haven’s own founder and host, Mitchel Dumlao, talks about how watching movies as a kid inspired him to pursue the work he’s doing now. Just like movies, Mitchel helps people from all over the world bring their stories alive by bringing them affordable creative ideas for growing their brands.

Listen in to learn how you can pursue what inspires you. The full episode on Spotify is here: Amplifying Unheard Stories And Voices Through Video Content, Growing Brands With Optimized Videos, And Getting Into Flow States Through Music, Movement, And Goal-Setting

Tavour Behind The Scenes

Did you know that videos are people’s favorite way to consume content? This means that video marketing should be an important part of your marketing strategy. Doesn’t this video perfectly showcase the beer they are advertising? It may seem overwhelmingly complex to create something like this.

As you can see from the behind-the-scenes footage, a lot of thought and planning goes into it. That doesn’t mean you can’t do it too. We can show you how to make your own custom videos that will help you market your own products as effectively as the ones you see here!

Check out the awesome clip by Austen Paul below!

The Big Gigs Should Be The Symptoms Of Your Success, And Not Your Actual Goal

Some people work towards becoming a CEO of a specific company for example. James Shen, ex-corporate slave turned independent creative entrepreneur is on the podcast this week discussing these types of specific goals and how they are an indicator of your success but shouldn’t necessarily be your goal.

Broadening your goal will help you achieve success. If you’re focus is too narrow, you will likely not know when you’ve reached your goal.

Listen in to learn more about James’ take on this and his story about how pursuing his passion helped him become successful.

Listen to episode 77 on Spotify here: Sales Rep to Music Producer, How to Define Success, and The Three Tips to Happiness

The Future Of Video Marketing

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Did you know that videos are the current favorite way of consuming content? So, how do you make sure you get the most out of each video?

Data will help you determine the best ways to reach your audience through your videos. It’s important to make sure each video is specially curated for each platform. There’s also the difference between pre-filmed videos and livestreams. They predict that livestreaming is also an important tool for connecting with your audience and will keep growing.

Read this week’s featured article to learn all about it understand in more detail video marketing and the data behind the videos will help you successfully speak to your audience.

Read here: 11 Expert Predictions On The Future Of Video Marketing

Sales Rep to Music Producer, How to Define Success, and The Three Tips to Happiness

Do you work at a nine to five job that you don’t like? Do you feel like you are giving everything to someone else’s dream with very little reward? Many of us go through the motions of life wishing we could be doing something else while feeling trapped in the job that we have.

James Shen is a former corporate slave but turned his life around when he started to pursue his passion. He is now an independent creative entrepreneur and on this week’s podcast to tell us all about how working on his craft led him to big opportunities.

Listen to the podcast here to learn how you can do the same: Sales Rep to Music Producer, How to Define Success, and The Three Tips to Happiness

Austen Paul's 2021 Show Reel

Have you ever wondered how these kinds of videos are made?

There are tons of lighting and camera techniques that can help you achieve an eye-catching, beautiful video to promote your product. You can see from this compilation that every step of the process is planned.

Did you notice that each product is shown differently? The coin appears to be falling then the next product appears to be swooping into the frame. Each one is deliberately executed to show off that specific product in the best way possible.

Do you want your videos to look like one of the ones showcased here? Let us teach you how!

Check out Austen Paul's show reel below!

Gain Perspectives Through Human Connections

"You don't necessarily have to be always with a team, but you can always take the idea of how can I learn or be given different perspectives to get myself into a smarter flow through just human connection, in general."

This quote is from our podcast with Meghan Phillips. She is the Founder and CEO of Honey, a female-led creative studio that intersects design and marketing to create impactful work for the food, beverage, cannabis, and agriculture industries.

Listen in as we discuss the struggles of being a business owner, why marketers and designers need to collaborate, the underrepresentation of female voices in creative agencies, her top 3 traits of what makes a successful brand, and more.

Listen to episode 76 on Spotify here: The Struggles of Owning A Business, Underrepresentation of Female Voices In Creative Agencies, And The Importance of Human Connections

Get Up To Speed In A Post-Pandemic World with these B2B Marketing Strategies

How is your business fairing in this new pandemic world? When the pandemic hit, everything changed.

Businesses were forced to adapt quickly to brand new marketing strategies. Face-to-face interaction has shifted to less personal online interactions. Customers now rely on the internet for their business. Online customer service inquiries have increased. Knowing how to continue to build those strong customer relationships online has become imperative to a business’s success.

How can you adopt new strategies to make sure you are still reaching your customers? Check out this article to learn about what B2B strategies could help you boost business in the post-pandemic world: B2B Marketing Strategies for a Post-Pandemic Environment