Welcome to the future in this high-tech behind the scenes shot by Gorodenkoff 🚙
Watch the clip below:
How to Collaborate Well
“Different people are going to bring different things to it. I don’t care who you are, if you give me a line in my movie that makes it better, I love you. That’s fantastic. That’s great!”
This quote came from Frank Bocchino, a writer, marketing director, graphic designer, scriptwriter, and script doctor. In this clip from episode 55 of our podcast, Frank talks about how it’s best to collaborate with others who have different perspectives on a project.
Listen to this episode again as we discuss why it's important to love what you do as a writer and creative, why writers groups are important, the balance between being a writer and editor and some great advice on keeping your scripts concise, and why you should talk to other creatives in other mediums so you can get a 2nd opinion from people who have a different perspective from you.
Listen to episode 55 on Apple Podcasts here: Importance Of Loving What You Do, Benefits Of Writer Groups, And An Interesting Way To Collaborate
Stand out with animation in your video marketing strategy
Whatever it is, the way you tell your story online can make all the difference.
Thinking about how your business can stand out from the competition? Use video marketing but are looking for ideas to increase your engagement uniquely and creatively? Video marketing is an effective part of a marketing strategy today, and adding animation is a sure way to accomplish the goal of connecting your customers and increasing engagement. Let’s discuss these animation styles and how you can incorporate them into your brand.
When you use video marketing, you are not limited to the type of videos you can make based on your audience, the customer journey level, or the industry. Videos help your consumers become knowledgeable about your brand through captivating visuals, appealing audio that creatively explains a product or brand story, and the overall message of the video. Create short, entertaining videos that focus on explaining intricate concepts or behind-the-scenes, for example, while including your logo and CTA to keep customers thinking of your company.
Now, in 2020, 92% of marketers use video in their marketing strategy, according to HubSpot. As the marketers using video increases, animated video is one method to stand out from the crowd. Animated explainer videos are 1-minute long videos that break down complicated topics into simplified entertaining ways. They help increase the emotional connection, brand awareness, and loyalty consumers have with the brand. Many brands use these types of videos for social media, product demos, landing pages, and more. They come in many forms, such as 2D, 3D, whiteboard animation, and a combination of live motion and animation. Whiteboard animation has been a popular style as it explains concepts step by step and is excellent for product advertising. The live-motion combination option is a visually entertaining opportunity to introduce your brand. Video marketing is a strategy that continues to evolve, and animation is an element to set your business apart from the next.
Credit: Dana Kachan Why 2021 Will Be the Year of Animated Video Marketing
How To Film Videos On The Go with Run & Gun Shooting
Are you off to a run and gun shoot, pressed for time, and don’t know what to expect when you get to the location? Well, as long as you’ve got a nice pair of shoes, your go-to camera, and a few extra pieces of equipment needed for your shoot, you don’t need anything else. That’s the beauty of a run & gun shoot. If you’re constantly shooting on the go or are itching to try a new shooting technique, put your creative skills to the test and capture what you want to capture as it’s happening. In this clip from our video content course, we explain how to shoot videos using the run and gun filmmaking technique.
Being Solution Based And Not Technology Based, Pros and Cons of VR and 360 Videos, How VR, AR and 360 Videos Are Changing Storytelling Methods
In this episode, we chat with Ricky Holm, the founder of Chocolate Milk & Donuts. Chocolate Milk & Donuts is a virtual reality and 360 video production studio that specializes in creating unique and riveting experiences for its clients; including Pepsi, Hasbro, and Make-A-Wish Foundation.
Listen to this episode as we talk about how his love for films led him to create Chocolate Milk & Donuts, the importance of solution-based proposals, the advantages, and disadvantages of using VR, AR, and 360 video, and how VR helped satisfied his need for social interaction during the lockdown.
Listen to episode 57 on Apple Podcasts here: Being Solution Based And Not Technology Based, Pros and Cons of VR and 360 Videos, How VR, AR and 360 Videos Are Changing Storytelling Methods
Leuchtfeuer Coffee BTS Commercial Shot
Coffee is an art form, especially in this behind the scenes shot for a Leuchtfeuer Coffee commercial by Macro Room☕️. Watch below:
Why Now?
“What about this story is going to be relevant to an audience today? What about this is going to captivate and get people to watch it? And I think it’s a great way to think about your project and to market and brand yourself.”
In this clip from episode 54 of our podcast with Coverfly’s Head of Writer Success, Tom Dever explores the questions writers should ask themselves as they begin to write their project and market themselves. Coverfly is an online platform that connects writers with the film and TV industry through partnerships with top competitions and fellowships.
Listen to this episode again as we discuss how Coverfly is using data to categorize scripts so that producers can discover writers based on specific filters; how their background in writing and creativity gives the platform more of a human feel; and his advice to not be afraid to write something commercial rather than the auteur film.
Listen to episode 54 on Apple Podcasts here: How Coverfly Helps Scriptwriters, Analyzing The Relevance Of A Project, And The Increasing Need For Commercial Content
Video SEO doesn’t need to be complex. Here’s what you need to know.
After going through the process of planning, writing, and producing a video for your business, you finally upload the video onto your blog, social media platforms, and email newsletter. A few days go by, and your video is not meeting the goals you set for it. So what went wrong? Does this sound like you? There may be many factors why your video may not have ranked high, but making your video marketable after publishing is key to reaching out to your viewers.
Search engine optimization for videos requires a strategy that is relevant, timely, and optimized. Since videos have been extremely popular over the years, with users watching videos as entertainment and educational source and marketers using video as an effective tool, invest in a proper SEO strategy to improve your video’s visibility on search engines.
Here are some strategies to keep your video optimized. Before you upload your video, reflect on your video marketing goals. What do you want to accomplish with your videos? This knowledge and research will guide you to determine if you want to upload your video on a platform that may increase your engagement, brand awareness, or traffic. When you’re ready to upload the video, write an engaging title and description to increase your chances of visibility. Use relevant keywords in the title and description because your viewers will use keywords to find videos like yours.
If your video is on display on your website, make the video easy for your viewers to see when visiting your website. If your video is not the first piece of content seen, your videos may have difficulty being seen and played. Make sure the video is embedded onto your page. The page your video is on also needs to be SEO optimized and be relevant to the video. As a reminder, using SEO is an effective strategy for search engine ranking; however, using other strategies such as paid advertising and organic promotion can also work for your video.
Credit: SEO Optimizers Video SEO: 7 Ways To Optimize Your Video
How To Shoot Videos Properly Outdoors
Does your video shoot call for exterior shots? Filming outdoors has many benefits to take advantage of, such as the location and lighting. However, filming outdoors requires certain elements to fulfill before filming your video. Reviewing the location, the time of day, and the types of camera equipment you may need are some factors into preparing for your outside shoot, so you will know if you need permits, an external power source, lens, or other equipment, for example. Don’t let the birds chirping, the cars driving past you, or the endless amount of rules and regulations you have to follow deter you from filming outside. In this clip from our video content course, view what gear and documents you need to secure a proper shoot outdoors.
Gaining Proper Information From Clients, How To Be Immersed In Culture, And The Importance Of Trying Something New
Our next podcast guest features account director at Public Haus Agency, Allie Yaldezian! She has worked with a wide range of companies like Verizon, PAWPatrol, and Chevron.
We talk about the importance of asking clients many questions to learn more about company performance, being immersed in culture to stay on top of the trends, the benefits of being in nature to provide peace of mind and boost creativity, and why trying something new is always a good thing to change your perspective.
Listen to episode 56 on Apple Podcasts here: Gaining Proper Information From Clients, How To Be Immersed In Culture, And The Importance Of Trying Something New
LOLA Cola Behind the Scenes Shot
Watch this refreshing behind the scenes shot for LOLA Cola by We Frame GmbH below:🥤
TikTok's Magic
“I don’t think there’s any other social media platform that is directly increasing traffic of others. I think TikTok is best at that.”
Hear MontaVega Media’s COO Matthew Rogers share his experience and insights on TikTok’s algorithm and how impactful the platform is to increasing traffic across other social media platforms.
Listen to this episode again as we talk about the importance of building trust in your client relationships, using past work to guide clients towards a decision, the importance of building a team that strengthens your weaknesses, and why TikTok is the best social media platform right now because of the favorable algorithm which increases traffic across all platforms.
Listen to episode 53 on Apple Podcasts here: Developing Client Relationships, Effective Growth Tips For TikTok, And The Importance Of Building The Right Team
LOL! Let humor thrive in your video campaigns
Laugh a little. Laugh a lot. Go ahead! It will make you and your viewers happy. Give your viewers insight into who your company is on a personal level. One way to do that is by using humor. Ready to see how humor uplifts your video advertising campaigns? Our reasons below will encourage you to start adding those jokes to your scripts and strategy.
We all know the power video marketing has on your brand; it can strengthen the relationship of your consumers by keeping them entertained and informed. We also understand the power viral videos have on our social media feeds. We are compelled to watch and share within our network. Humor is a strong factor in these viral videos. People love to laugh and share videos that made them laugh on social media. Humor will help your videos get your company noticed as it’s more than a video showcasing a product’s features and benefits, but it’s a video showing personality. Using humor also reveals a brand’s approachability and empathy.
When incorporating humor into your strategy, know who your audience is and post the video to YouTube to increase your likelihood to appear high on the search results. Make your customers feel comfortable and informed about your brand. It’s important to note that while humor can make an awkward situation into a laughable one or a relatable situation, not every joke is going to carry over to your audience. That is why it is best to place the humor naturally in the conversation, keep them short, use proper timing, and avoid talking about a serious topic that could be deemed too lighthearted and devalues its severity. Humor is a great tool to use in your marketing campaigns to increase engagement for your brand.
Credit: Scenic Road WHY HUMOR WORKS IN ADVERTISING AND YOUTUBE CAMPAIGNS
How to Setup A Studio At Home To Shoot Videos
Are you creating videos consistently and need to use a studio on a budget? Decide which types of videos you plan to make so that you can set up the room in your house or office accordingly. After you’ve established the videos you’re making, use lighting, backgrounds, camera gear, electricity, ventilation, and soundproofing that is suitable for the video type and time of day you are shooting. Learn what you need to create an in-house studio to house all your production equipment and produce the videos you want in this clip from our video content course.
Importance Of Loving What You Do, Benefits Of Writer Groups, And An Interesting Way To Collaborate
Listen to this encouraging episode with writer, marketing director, graphic designer, scriptwriter, and script doctor Frank Bocchino.
We discuss why it's important to love what you do as a writer and creative; why writers groups are important; the balance between being a writer and editor and some great advice on keeping your scripts concise, and why you should talk to other creatives in other mediums so you can get a 2nd opinion from people who have a different perspective from you.
Listen to episode 55 on Apple Podcasts here: Importance Of Loving What You Do, Benefits Of Writer Groups, And An Interesting Way To Collaborate
How Coverfly Helps Scriptwriters, Analyzing The Relevance Of A Project, And The Increasing Need For Commercial Content
On this episode of our podcast, we have Coverfly’s Head of Writer Success, Tom Dever! Coverfly is an online platform that connects writers with the film and TV industry through partnerships with top competitions and fellowships.
In this episode, we discuss how Coverfly is using data to categorize scripts so that producers can discover writers based on specific filters; how their background in writing and creativity gives the platform more of a human feel; and his advice to not be afraid to write something commercial rather than the auteur film.
Listen to episode 54 on Apple Podcasts here: How Coverfly Helps Scriptwriters, Analyzing The Relevance Of A Project, And The Increasing Need For Commercial Content
iPhone Gin Behind the Scenes Commercial
No need for a professional camera in this behind the scenes clip for a gin commercial by Sebastian Breuninger. 🍸
Understand the value of your intellectual property
“So just never underestimate the power of what you have and what you created and step into that, own that, be confident about that and also that it can grow and can become many different things.”
In this clip from our podcast, award-winning writer, director, and producer Evette Vargas reminds writers and storytellers to see the value and benefits their work brings to others and from a business perspective.
Evette has produced series for Amazon and MTV, produced interactive content for Fast And Furious, Madonna, and the Lord Of The Rings trilogy, and is an activist and founded The Writers Room 5050 to mentor storytellers.
Listen to this episode again as we explore the evolution of digital media, why it's important to focus on the story first before the platform, the power media has in informing and educating the world, and how new technology has given us the ability to make and distribute content easier.
Listen to episode 52 on Apple Podcasts here: Evolution of Digital Media, Life As An Activist, And Leveraging New Technology
Create a compelling video using these strategies from viral videos!
Are you running low on ideas for your next video? Wondering what tactics and strategies these companies used to create their viral video ads? Your videos don’t need to be made to go viral, but learning how these companies went viral can be helpful if you’re looking to add the tactic to your video marketing strategy. In this article, we uncover the types of videos and strategies that were used to go viral.
If you’re one of the 85% of companies, according to Wyzowl, using video in their marketing strategy, then you’ll understand how valuable videos are for your company and your audience. Your video has to be engaging with your audience. Most viral videos are entertaining and appeal to the emotions of the viewers. Some use humor to talk about their product or brand, while others go for a shock factor. Storytelling is a great route to consider to share your values in either an empowering, inspirational, or personal way. If you’re creating a product video or sharing your brand story, think about how you can create a scenario that highlights one or more of the pain points, features, or benefits of using your product or the brand mission statement. For example, instead of showing how the blender operates in Blendtec’s “Will it Blend?” series, the company took a different approach and blended unusual items that revealed the strength and power of the Blendtec line of blenders.
The production value does not need to be high to get your message across. In fact, Android compiled clips of different animals playing together and ended the ad with their campaign message. The message ties the brand with the video and makes excellent use of emotions to increase the engagement of the ad. Whether you choose to create videos that are creative, humorous, out-of-the-box, include interesting characters, or invoke storytelling, remember your goals and brand values and you’ll have impactful and entertaining videos for your business.
Credit: Uros Stanimirovic 10 Best Viral Marketing Videos of Recent Times
Types of Mics To Capture Sound for Videos
Need a microphone for optimal sound quality, but don’t know which one works for your shoot? Having high-quality sound in your videos is essential to have so that you and your viewers can clearly hear the video. Learn about all the different types of microphones and their uses to record the best sound for your production. In this clip from our video content course, we go through the main types of external equipment and its main uses to record and capture quality sound.