Education

Marketing & Branding Trends In The Food Industry, Transitioning from Non-Profits to Agencies, And Dealing With Imposter Syndrome

Listen to our latest podcast episode with guest, managing director of Aid&Abet, Ken Beasley! Aid&Abet is a strategic branding design agency specializing in elevating food and beverage brands.

Join the discussion as we discuss how he transitioned from working at non-profits to agencies because of his passion and energy to work in that world and to lean on your experience and ability to learn when dealing with imposter syndrome to take on challenges that seem out of reach. We also talk about how sustainability has been a key trending attribute for brand positioning for food and beverage brands.

The full episode is available to listen here: Marketing & Branding Trends In The Food Industry, Transitioning from Non-Profits to Agencies, And Dealing With Imposter Syndrome

Strike a balance

“Some people may not find financial benefit in doing what they absolutely love to do. So the idea is doing something that you really care about, and that means something to you, but that also allows you to live a life and have a family. and do the things you wanna do.”

In this clip from episode 67 of our podcast, Aman Johnson uses examples in his reasoning to share why people should find a balance between doing what they love to do and doing something that financially sustains themselves.

Aman Johnson is a producer, director, and founder of Johnson Media Co., a video production company specializing in storytelling in commercial, documentary, and narrative work.

Listen to this episode again as we talk about how his experience in architecture helped him with his confidence and problem-solving skills for his business and how he attentively listens to his clients’ stories to resonate with them to help him with his process. We also share the value of learning new skills and showing kindness to others to increase personal growth.

Find episode 67 on Apple Podcasts How His Background in Architecture Influences His Creative Business, Resonating With Client Pain Points, And The Value of Learning New Skills

The Most Important Content KPIs for Creators Course Preview

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Excited that my online courses are up on Lynda.com and LinkedIn Learning! Here's a preview of my first course on The Most Important Content KPIs for Creators for people who want to grow their brands. Check it out and feel free to share it with anyone you feel would benefit from the course. Thanks!

Why invest in video content

Do you know why it's important to invest in video content? If so, check out our latest post!!

In this video, you'll learn why it's important to invest in video content for your business, brand, and company.

Video content is everywhere, and if you don't invest in it now, you're falling behind from your competitors and the rest of the world. I know this after years of working with top brands like Spotify, Sony, and Redbull and using that experience to help start-ups and small businesses scale and increase sales by 10x in a few months.

Video content has helped millions of people, businesses, and people reach a global audience and those eyeballs can be on your business. So stop waiting and make some videos!If you stick around until the end of this video, you'll learn everything you need to know about content so you can have the confidence to create videos to build your business, brand, and company.

If you want to learn more about how video content can grow your brand online, click the link in the comments below.

#videomarketing #whyinvestvideocontent #videosforbusiness

Career-changing 360 Review, Benefits Of A Focus Group, And The Importance Of Surrounding Yourself With The Right People

Our next podcast guest understands the value of receiving valuable information from others to better oneself and business. Patrick Nycz is the founding president of New Point Marketing, a CPG food & beverage marketing and advertising agency based in Lafayette, Indiana.

Follow along in this episode as we talk about how a 360 review in his early career forced him to become a better leader and marketer and the importance of surrounding yourself with people who can mentor and assist you in growing your brand. We also discuss why you should invite loyal customers to a focus group for needed insight into what consumers want to buy to increase future sales.

Find episode 68 on Apple Podcasts Career-changing 360 Review, Benefits Of A Focus Group, And The Importance Of Surrounding Yourself With The Right People

Be Creative Everyday

“Do something creative every single day even if it’s not filmmaking related, in fact it shouldn’t be whatever your creative vocation is it should be different and exercise that muscle every single day.”

Joe Harris lends his advice to create everyday to young creatives who are trying branch out into the creative space in this clip from episode 66 of our podcast.

Joe Harris is a director, editor, and cinematographer at the Dallas-based video production company; Side Chops.

Listen again as we talk about how his background in music has a vital role in filmmaking and content creation; how his definition of success has adapted throughout the years. We also talk about how Joe found a work-life balance and engages with his family to find creative inspiration and support.

Find episode 66 on Apple Podcasts Work-Life Balance In Content Creation, How Success Changes As You Mature, And Importance of Creativity As a Daily Habit

The next video trends to know in 2021 and beyond

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What’s trending with videos lately? Trends shift as consumers and marketers alike engage and create content that suits their interests. For video creators and marketers, knowing what works is crucial as you adjust and improve your marketing campaign. As trends change periodically, let’s find out which video trends will last for a while.

82% of internet traffic will be composed of video and video streaming, according to Cisco. With that being the case, video marketers will likely see a rise in silent and captioned videos, stories, video advertisements, shoppable ads, and monetization on video-centric platforms. Video is a versatile medium; that also includes its length and video format. Short-form videos and vertical video formats are also popular for video marketers as 15-second ads are around 75% effective as 30-second commercials. Video creators are finding new platforms to host their content, forcing marketers to adapt their advertising strategy. Adhering to the trends and the platform’s video formats, advertisers will need to segment their advertisements to appeal to the different video size formats.

As seen on the rise of content consumption, video is first over other forms of content on the internet, especially social media. On social media, you can expect video to be a driving force in a content marketing strategy. Videos help increase information retention, so if you’re looking to increase ROI, revenue, engagement, or brand awareness, videos can accomplish those goals. Continue to post about your company with these trends in your strategy.

Credit: Kyle Byers 7 Huge Video Trends For 2021-2023

What Is Video Marketing? 2021 | Overview & Tips

In this video, you'll learn what Video Marketing is and how you can utilize it to grow your brand.

I know a lot about this subject because I've been certified by Google, have taught for Youtube around the world, worked with top brands like Spotify, Colgate, HBO, plus worked with multiple Ad Agencies that have taught me a thing or two about video marketing best practices.

Video marketing has helped me grow my clients' brands and my own companies by utilizing content and inbound marketing as the main strategy.

If you stick around until the end of this video, you'll learn everything you need to know about video marketing so you can create videos that will help you grow your brand online!

How His Background in Architecture Influences His Creative Business, Resonating With Client Pain Points, And The Value of Learning New Skills

We chat with Aman Johnson a producer, director, and founder of Johnson Media Co., a video production company specializing in storytelling in commercial, documentary, and narrative work.

Listen to this episode as we talk about how his experience in architecture helped him with his confidence and problem-solving skills for his business and how he attentively listens to his clients’ stories to resonate with them to help him with his process. We also share the value of learning new skills and showing kindness to others to increase overall personal growth.

Find episode 67 on Apple Podcasts How His Background in Architecture Influences His Creative Business, Resonating With Client Pain Points, And The Value of Learning New Skills

Five Feelings

“You have to understand the client problems, how you solve those problems, but start with the feelings and then that’s your shortlist.”

Hear Natalie Cass share with us her detailed thought process on writing stories for brands. Natalie is a corporate photographer and filmmaker at Cass Studios: an entertainment, commercial photography, and video production company.

Listen to this conversation again as we talk about how her psychographics led her to create content; how music, being active in nature, and optimizing her health and wellness helps her leverage her flow state; her method of focusing on five feelings she wants her audience to feel when developing stories for brands, and how artists can build their career by being comfortable in the unknown.

The full episode 65 is available on Apple Podcasts here: Psychographics And Content Creation, The Method of Creating Content Around 5 Feelings, And How Holistic Well-Being Helps With Creativity

Here's what experts have to say about these video marketing trends

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Do you need ideas on how to optimize your videos and increase conversions from your videos? Video consumption is rapidly increasing, and companies have taken advantage of this growth by uploading engaging content via social media platforms. Marketers have seen the value videos have in their business and have invested more resources into videos for their content strategy. The following trends and tips are here for you to consider putting into your own video marketing strategy.

The world has had to adjust in how we perform our daily tasks, and shopping is one of those tasks. As companies continue to evolve, videos are taking center stage on social media. More platforms have released features with videos and augmented reality has helped customers interact with the products without physically touching them.

If you’re looking for content ideas, lean into your customers! User-generated content is extremely influential and beneficial for you and your audience. Customers love seeing customer reviews and testimonials. It not only builds trust, but it’s also authentic and helps you understand your customers more. To ensure you post relevant user-generated content, perform market research and social listening tactics. Invest in a video content strategy to increase your sales and conversions. Monitor the platforms your target audience frequents the most, keep updated with the ongoing trends, and post engaging videos your audience will love.

Credit: Gabrielle Wright Video marketing trends to cut through the noise in 2021

How To Use Hard Drives to Store Your Video Footage

Now that you’ve made your video, do you know how you’re storing your video footage? If you’re editing videos, then you’ll need a secure tool to save your work properly. Choose a hard drive that is suitable for your device and your project. If you buy a hard drive that is incompatible or has less storage than you need, that may slow down your video editing workflow. In this clip from our video content course, we show you what to look for in buying an external hard drive that matches your device and editing needs.

Work-Life Balance In Content Creation, How Success Changes As You Mature, And Importance of Creativity As a Daily Habit

Our latest podcast episode focuses on the value of music, the definition of success, and a work-life balance. Joe Harris is a director, editor, and cinematographer at the Dallas-based video production company; Side Chops. He recently won a Gold Telly award for directing a commercial spot for Dr. Squatch-Shampoo.

In this episode, we talk about how his background in music has a vital role in filmmaking and content creation; how his definition of success has adapted throughout the years. We also talk about how Joe found a work-life balance and engages with his family to find creative inspiration and support.

Find episode 66 on Apple Podcasts Work-Life Balance In Content Creation, How Success Changes As You Mature, And Importance of Creativity As a Daily Habit

Lean in to the business side

“So I think, business skills are so important because you wanna build this business that kinda has the sales, marketing, and operations piece, all just kinda nailed down.”

In this clip from our podcast, Bill Kearney explains why it’s important to have business skills on top of creative skills so that there is a system in place for acquiring the next client project. Bill is a video producer, former aerospace engineer, creative technologist, and founder and CEO of LightShift Video.

Listen to this episode again as we talk about how the accessibility of camera equipment and editing tools allows filmmakers to focus on storytelling while helping underserved companies with high-quality content. We also discuss how his background in engineering aids in video production and the importance of having business skills when you own and grow a creative company.

Find this episode 64 on Apple Podcasts: How Engineering Experience Helps With Video Production, The Importance of Finding A Niche, And How Modern Tech Helps Filmmakers To Focus On Storytelling

How to increase engagement in virtual events

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Have an event coming up? Wondering how to use video for your benefit? We have become versatile in how we interact with one another. If you need to know how to create exciting virtual events, we’ve compiled a guide on transforming your in-person events into virtual events.

Webinars bring educational and interactive content straight to your attendees’ devices. Include a pre-event post and a follow-up post after the event to keep them engaged throughout the webinar period. If you’re hosting a sales meeting, bring visual elements and video templates along in your video. These elements don’t take away from the meeting purpose and also encourages clients to continue with the sale.

Make things exciting for employees during company meetings by including an exciting meeting invite, incorporating a trivia game of information mentioned in the meeting, and offer an attendance certificate to show how valuable their presence is. Any event, whether it is a job fair, conference, or college opening day, has the opportunity to engage, inform, and inspire its attendees. A video added to your promotional post on social media and posting clips afterward helps your brand awareness and content library. The goal is to make your virtual events more engaging by using an exciting invite email, fun video templates, and interesting games that lead to an overall captivating video!

Credit: Hanna Abitbul 6 Ways to Leverage Video for Your Virtual Events in 2021

How To Expose Your Videos Properly With Light Meters and Zebra Lines

Do you find it difficult to adjust the exposure on your camera? Wondering which tools and settings you need to balance for proper exposure in your videos? Proper light exposure has ideal brightness and shadows on the subject in your video or photo. Use tools such as a light meter or zebra stripes to fix the exposure. In this clip from our video content course, we explain two camera settings used to control the amount of exposure in images and videos.