Education

Need More Reasons to Implement Video Advertising? Read This.

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What are the key reasons for utilizing video advertising in your business? Still wondering what your return on investment is if you were to invest in video advertising? Continue reading because our article has nine reasons for how using video advertising is beneficial for your business.

If you’re a business owner, you understand how important it is to reach your target market. If you haven’t been using video to advertise your business, you may be wondering what results using video marketing may have. For starters, your video has the potential to be shared and viewed across multiple platforms and potential customers, especially on mobile devices. With video being the main medium to absorb content, the viewers that see your videos can turn into your customers.

While using video is an excellent way to promote your products and services in your company, it is also a great idea to use videos to inform or share stories to viewers about what your company, industry, or certain products are about. Using this video this way is a great opportunity to demonstrate your knowledge of terms in your industry or answering any questions potential customers may have.

According to the article, 92% of B2B prospects watch videos, and around ⅓ of online shoppers purchase a product after viewing a product video. Another reason you should continue and start adding videos to the type of content you upload is that adding a video to your product will show a 35% increase the chance a potential customer buys your product. Uploading videos can also help with your SEO.

Once you add videos to your choice of content, you will see the difference in how it performs among your other forms of content. So start creating your story in your video and grab the attention of your future consumers!

Credit: Steve Day The 9 Key Advantages to Video Advertising

The Hero Hub Help Method

So what type of video do you want to create and how will it serve your potential audience? The content in your video is just as important if not more important than the video itself. In this clip from our upcoming video content course, you'll learn about the Hero Hub Help method. As you review this method and examples, research popular Hero Hub Help video types you can incorporate into your company.

How Film-Making Skills Help In Other Domains, Finding Value In Everyone You Meet, And The Importance Of Expanding Influence

Come listen to episode 28 of our inspiring podcast and take away some sound career advice with guest Billy Samoa! In addition to being an entrepreneur, filmmaker, and coach, Billy is the host of his podcast called Insight Out and a company called Insight Media to help people who are starting their journey. He also sold his feature film for distribution and is the lead of SolarCity’s onboarding program. Join the discussion as we talk about how filmmaking skills helped him become a top salesperson, the importance of serving others and building relationships to expand influence, and that everyone you meet has something to offer.

The full episode is available to listen here: How Film-Making Skills Help In Other Domains, Finding Value In Everyone You Meet, And The Importance Of Expanding Influence

Take Care of Yourself Mentally First- Lean Rock

“It’s like sometimes you have to step away a little bit to come back refreshed and it’s just that little time to refresh might be ground breaking for you.” This inspiring quote came from DJ Lean Rock as he discusses how people should take a break from their work or whatever is challenging them. This minor break will lead to a refreshed mind and a clearer head. Lean Rock is a DJ and music producer for Redbull and a member of the renowned dance crew called The Floorlords. In this episode we talked about honoring your past to help shape your present style while evolving your craft, the importance of trying new things to help your voice develop and to ensure that you are practicing self-care to maintain your mental health and eliminating any creative ruts. Catch episode 20 of our podcast by listening on Apple Podcasts here Honoring Tradition While Breaking Rules To Evolve In Your Craft, And Practicing Self-Care To Increase Creative Stamina And Avoid Burnout!

Video Content Online Training Course Trailer

Are you ready to use video content to grow your brand?  

Video content is essential for any business, company, and brand to grow online.  With the current lockdown that will most likely last longer than expected, more people are watching video content and you have to be part of the conversation! But with social distancing, it's hard to hire a crew, so why not create it by yourself or with your in-house team?

That's why I'm teaching a Free online training series with the first video on July 10th at 11AM PST, where I'm going to teach you how to create professional videos at home or in the office without having to invest in expensive equipment or hiring a production company.  Learn more and sign up here: free.videocontentschool.com/onlinetraining

This will be a deep-dive into several topics such as how to hack your industry's popular videos so you don't have to spend days to come up with your own ideas to the best equipment to purchase so you can make professional videos from home or your office on any budget, plus so much more!

Again, visit free.videocontentschool.com/onlinetraining for more info and tune in on July 10th at 11AM PST for our first training video!

Video Goal Setting and Competitor Research

What are your main goals when creating videos? Without defining your purpose or goals you are reaching towards, it will be difficult to pinpoint where you can improve in your videos, whether it is your engagement or sales, for example. Start by outlining your goals and then do external research on the competitors in your industry.

The Importance Of Creativity In Marketing, How A Cool Website Kills A Business, & How Stress Inhibits Our Brain Function And Creativity

Come listen to our latest podcast episode with Dr. Terry Wu! As a Ph.D. holder in neuroscience for his learning and memory research, Terry has showcased his research and understanding of how consumers make buying decisions into his own online marketing firm. He has also given a hugely popular TedX talk on the same topic. In this episode we discuss how the human brain works when we see ad campaigns, the slight downside of being too creative with content and design, and the importance of keeping content looking "real" rather than "fake".

Listen to the full episode on iTunes here:The Importance Of Creativity In Marketing, How A Cool Website Kills A Business, & How Stress Inhibits Our Brain Function And Creativity

Crown Materials Color Grading Clip

Get the campfire set up this weekend as you watch this awesome brand clip by@noraveravisuals. This shows the stark difference in quality color grading can have on your videos. 🎇

Know the Value a Team Can Bring- Kelly Gunning Podcast Clip

“You have to know the value that everybody does; what everybody’s role is, you know? You just have to work well with others, man. That’s what it boils down to, you know?”

Listen to Kelly Gunning’s advice on approaching teamwork by communication and understanding the members of your team. This quote reflects how important it is to build a team you trust in order to produce effective work. Kelly is a production designer who has worked with major brands such as McDonald’s, Toyota, and Amazon. Take some time to listen to the full episode on Apple Podcasts as we discuss topics such as product design, the benefits of working on low budget projects, and collaborating with multiple directors, agencies and art directors in a project.

Listen this episode here: Building Teams You Trust to Execute Big Creative Ideas While Working On Low-Budget Projects to Prepare for Million Dollar Commercials

Intro to Video Creation

Excited to learn about the purpose of video marketing? Video marketing does not just include creating a video for your business. It's time you need to know why you're using videos, so that you can use them to grow your skills and your business. This is a clip from our upcoming video content course that discusses an overview and introduction to the course.

If you want to learn more about video content and about our upcoming video content course go to free.videocontentschool.com/phonevideowebinar.

A Behind-The-Scenes Peek Of These Classic Films!

Start your Friday off by having a behind-the-scene’s peek of some of these classics! If you’re familiar with the movie Inception (featuring Leonardo DiCaprio and Joseph Gordon Levitt), you’ll want to see how important the production team was to capture this complicated shot of the collapsing dream sequence! It’s simply breathtaking to see how much stunts Joseph had to pull off with the complicated props to produce the memorable part where he had to fight his way out while the production team took part in capturing it!

A Quality Film Will Evoke Emotion And Send A Clear Message

“Sometimes I feel we are not aware of our chances of being alive and in good health, and overall being able to do whatever we want when in some countries people are not free. So movies sometimes can put you in such a state of awareness. People really went through hard things in life and in documentaries you’re like wow.”

The quote came from Valentin Salembier when he described how powerful good movies can be for viewers, as quality production could influence our emotions and send a message to our imaginative minds. Valentin Salembier is a director of photography and the owner of Oseku Lightning. Revisit this podcast episode to hear our discussion on the different roles in the camera department in film production, how his experience as a photographer translated to film, basics of lighting, the difference between French and American filmmaking, and how movies helped him go through tough times in his life.

The full episode s Available Here- Film Lighting & Camera Department Basics, How Photography Helped Him With Lighting Films, and Using Film As a Companion

67 Statistical Reasons Why Video Marketing Works in 2020

Do you still wonder what type of impact video marketing could make for your business? 

Still need some convincing? 

There is no doubt that 2020 has not gone the way that most of us had imagined. However, video marketing still remains a popular method for many small businesses to promote themselves despite the ever-changing landscape of our current world. In case you still need some convincing, we have an article guide today that provides statistical proof that video marketing has been proven to work and continues to be even more popular this year for business owners!

Video content has always proven more successful compared with diagrams and text articles on the internet. In fact, a study done by Social Media Week showed that 95% of viewers of video content were able to understand the message clearly via video content. 

What makes video more attractive is the fact that the combination of visual imagery, texts, audio and more usually makes explaining concepts to consumers more palatable than plain text articles and other content forms.

Furthermore, businesses often question if utilizing video content on social media platforms is necessary. Animoto conducted a research that showed that 58% of their surveyors typically visit a company’s social media pages before their actual website. 60% of these surveyors also agreed that when they made purchases off these brands, they discovered the business through social media platforms. These are clear indications that providing videos to promote your business on social media can definitely generate higher site traffic and some brand awareness success for your company. 

The full article features 67 statistical proof of success that video marketing can offer for your business, click the link below to learn more!

Credit - Alexa Nizam - 67 Video Marketing Stats You Need to Know for 2020

Lights! Camera! Action! What Else Should You Include in Your YouTube Videos?

Having difficulty maintaining an audience to watch your YouTube videos? If you are uploading videos on this platform, it is especially important to include information that makes your video discoverable and interesting to an outside viewer. Confused about where to start? We’ve got the basic information and tips to include to help you upload your videos to YouTube. We explain what the keywords, thumbnails, categories, end cards, descriptions, and titles have on your videos’ audience engagement and reach.

Uploading videos to YouTube requires more than just simply selecting the file. There are multiple steps that will dramatically help you to reach your target audience and upload more efficiently, and we’re here to help you with some of the basics. 

First of all, videos can actually be uploaded from both computers and mobile devices. On mobile, you can upload videos you have on your camera roll, or film something to directly upload. 

There are various elements that will help you reach your audience, these being titles, descriptions, categories, and keywords. Titles may seem self-explanatory, but are incredibly instrumental in a user’s decision to click on your video or not. Descriptions will normally have a short paragraph describing your video and may include links to things such as your website or other videos. Keywords are words associated with your video that you can include in the upload process. These can be researched using tools such as Google Adwords and will help users find your video when searching phrases that include your keywords. Lastly, categories are what your video roughly falls into, such as music, gaming, or comedy. Only one category can be chosen, however, so pick what category your video fits into best if it would work with several. 

Thumbnails, along with titles, will be the first thing that users see about your video, and so are extremely important. Thumbnails should have an aspect ratio of 16x9, and ideally a resolution of 720p.

Lastly, end cards can be added to the last little bit of your video. These can direct users, with only one click, to subscribe to your channel, another one of your videos, playlists, another user’s channel, or even your website. These can be great to keep the user engaged with your content after watching your video.

Take A Look At How Subtle Household Items Can Make a Difference! (Behind-The-Scenes)

Sometimes the visual effects that you see in cinematic shots are done with simple household items! Come check out this behind-the-scenes and split screen shot of how direct sunlight and some aerosol can be used to create a huge difference! 

Staying Authentic In Your Artwork

“It’s important to be free of what you think, I think it is important not to follow too much of what is cool at this time. Fashion, or whatever is cool, it’s for a moment, it’s not forever”. Simona Pavan’s quote reflects her belief that you shouldn’t have to follow trends to be an artist. Her advice serves as a strong reminder for any artists to stay authentic in their artworks. Simona is a seasoned photographer whose resume includes working with reputable brands such as Gucci, Nike, Reebok, and many more! Revisit this episode to hear us discuss topics such as how to keep your voice when working with brands, not taking art too seriously while having fun with it and not following trends in art so that your artwork can remain authentic.

The full episode is available under Creative Haven on iTunes Here - Fighting to Keep Your Creative Vision When Working With Brands and Not Taking Your Art Too Seriously To Enjoy The Process

The Benefits of Video Marketing For Businesses & Ways To Do It

Why is video marketing worth it for my business? If I wanted to get into video marketing, how could I get started? 

A study conducted by Hubspot revealed that 72% of their subjects would rather watch a video than read about a product if given an option today. Afterwards, 81% of that same group was convinced to purchase the product after watching. Because video content is more intriguing than written, many individuals that are researching a product to purchase will lean towards watching videos before making a purchase. We have an article guide today that lists some benefits of video marketing and how you can start creating video content if you are convinced. 

To simply put, one of the best benefits of video marketing is that it can immediately make your brand more memorable. Video marketing videos that you create are likely accessible on both mobile and desktop devices, meaning you have a chance to reach a larger audience. An individual searching for a product may come across your business and branded videos will allow them to learn more information about what your product can offer them. Good video content will likely draw those viewers to your website and increase traffic. Whether they make a purchase or not, it reinforces to those potential customers that your brand exists and they may come back in the future. 

To get started, be sure that you have in mind the social media platforms you want to utilize for your business. Are you trying to tell them about your business? Want to show off a product? It might feel weird to be on camera initially, but be sure that the message you want to deliver to your audience is clear. Be sure you take the time to rehearse and spend a few takes. 

Click the link in the bottom below to read more!

Credit - Viewership - Video Marketing for Business: Benefits, Why and Ways to Do it

How to Upload Videos to Facebook

Facebook videos are known for reaching a large number of people. So why not create your own video and upload it to your Facebook page or profile? Don’t know how? Stay tuned, we’ve got an incredible guide that offers tips and information surrounding uploading videos onto the platform. This video touches on uploading on Instagram through Facebook and on the available aspect ratios, file sizes, and maximum run time you should know to post effectively on the platform!

When it comes to uploading videos to social media platforms, Facebook is certainly on the easier side. However, there are still a few pointers that will help you boost your efficiency and effectiveness when uploading. That’s exactly what we’re here to help you with.

 Videos are uploaded alongside a post, which will be a description of your video, company, etc to pull users into watching your video.

Unlike Instagram, Facebook is fully available on both computers and mobile devices, and the process of uploading videos is the same on both platforms.

Facebook videos have multiple technical requirements. They should be MP4 files, under a file size of 10GB and a run time of 240 minutes, or 4 hours. They also should be ideally a resolution of 1080P, for videos with aspect ratios of 16:9.

There are 3 aspect ratios available for Facebook videos: 16:9, or “landscape”, 1:1, or “square” and 9:16, or portrait. Both native Facebook videos and ads use all 3 of these aspect ratios. Collections ads, however, only use 16:9 and 1:1, and carousel ads use only 1:1.

Lastly, you can connect your Facebook and Instagram accounts to allow simultaneous uploads between the two platforms. This can be very helpful in reducing time if you run multiple social media pages.

Scaling Up A Side Hustle To A Full-Time Business, Staying Ahead With Innovation, And The Scope For Podcasting As A Business

Tune in and listen to our latest podcast episode featuring Ryan Helms! As a seasoned podcaster, Ryan is the founder of three podcast shows - Legacy Podcasting, Melville.App, and Hustle To Freedom Podcast. We had the opportunity to discuss his journey from a typical 9-5 job with a side hustle, to his switch full time as a podcaster and in the content business. Additionally, we delved into the importance of delegating to scale your business and why your company needs to continually evolve its offering to stay ahead of the competition.  

The full episode is on Apple Podcasts at Creative Haven Here: Scaling Up A Side Hustle To A Full-Time Business, Staying Ahead With Innovation, And The Scope For Podcasting As A Business