Are you looking forward to branch your business into the world of video marketing? If you’re a business owner or creative and are feeling a bit lost in terms of how video marketing can help your business over other forms of content, no need to feel lost! The following reasons and tips will provide you with the tools to get you started producing and uploading authentic videos.
First off, it’s important to acknowledge the statistics supporting video marketing. Technology is rapidly increasing, with videos being one source of where viewers receive their entertainment. According to a Business Insider projection, video is expected to take over 82% of internet traffic by 2021. That is a huge majority over other forms of content. It makes sense why marketers, who include videos in their strategy, report an increase in revenue of about 49% than those who don’t and believe that video has the best ROI. If over 500 million hours are watched on YouTube, the site that holds around 1/3 of the total of global internet viewers, then it would make sense why video is shared 1,2000% times more than image and written content combined.
Now, let’s get started with your video marketing strategy. Know why you are creating videos. Define those goals as those goals will help you decide what type of video you want to create and serves as a measurement when you review the video’s analytics. Whether your goals are to increase brand awareness or entertaining your viewers, make sure you know what your target audience is looking for in your videos. To do that, review and analyze your social media posts, website, or blog. See where there are questions or opportunities to teach and inform and use that information as your base for a video topic.
You may have created a video for your audience, but are they watching it? Depending on your business, your target audience may belong to a demographic that frequents one platform to another. Pinpoint the platform or platforms they frequent the most and upload your native video there. After you’ve completed your audience research, it’s time to plan out the type of videos you can create. There’s no limit to what you can or can’t make; however, creating other videos like testimonials, product videos, and live videos cater to different goals such as to entertain, inform, or educate.
Once the goal setting, audience research, and video type decision making is finalized, it’s time to decide if you want to shoot your video with a video production/ marketing company or by yourself. Before choosing a video production company, review their content and how they foresee your video will come to life. If you choose to create the video, invest in some of these recommended tools: DSLR camera or high-quality smartphone, tripod, external light and microphone, and editing software. Before you upload the video, make sure the subject can be heard and seen well. The video itself should be kept short with a CTA at the end. Add any relevant keywords and share the video to social media and email contacts. Most importantly, review what performed well or could use some improvement in your video analytics page. Reflect on your goals and ask yourself if that video is on track to meeting them. Then market the next video in the same or improved way. Read the article below for more video creation and marketing tips.
Credit: Written by Kylie Ora Lobell How to Get Started with Video Marketing
