Education

Media is the Dominant Format

“We need to improve people’s understanding of how media gets made so that they understand who is this message being said to and for what reason?”

In this clip from episode 42 of our podcast, Michael Tringe discusses how not understanding media literacy can leave people unaware of the messages behind the viewed media. Michael is the co-founder and CEO of CreatorUp, a digital media marketplace specializing in video content creation and training for their global clients.

Listen to the full episode on Apple Podcasts as we discuss more about digital media literacy, how brands need to have a YouTube presence, and the importance of live-streaming in 2021.

Listen to this episode on Apple Podcasts here: Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate

8 Industries Where Video Marketing is Needed

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More industries are using videos in their marketing strategy. Video marketing is a powerful and versatile medium to further connect with your customers. Videos don't just help foster the relationship between you and the customer; they also can increase sales, conversions, and trust. Don’t know if your company should include videos? Not to worry, because we have a list of the 8-industries that need a video marketing strategy.

Let’s preface this by saying having a video marketing strategy is necessary for all industries. Video marketing is the opportunity for companies to showcase their products/services and improve the engagement with their customers through the content in the video. The industries: SAAS (software as a service), travel & hospitality, healthcare, education, agencies, law, finance, and E-commerce, have many terms and competitors that make it difficult for a customer to identify what they need; and which company is best for them. Establish a relationship with your potential customers by creating video types such as brand videos, product demos, explainer videos, and testimonials. This will give your customers a bit of insight into what your company is like before they make their important decision.

Trust is a crucial aspect of these industries and is one of the goals in video marketing. Create a human-side approach to your business through a video marketing strategy. There are tools and resources to create videos without needing a production company. Don’t discount your industry as a reason why a strategy isn’t used. Try it and see how it works for your company.

Credit: Margot Whitney 8 Industries That Must Have a Video Marketing Strategy

The Importance Of Delegation, Creative Editing Techniques, And The Importance Of Having The Right Mindsetuoi/

Come listen to our latest podcast episode with dancer, cinematographer, and video creator Claire Fisher. In addition to being a filmmaker, Claire is also the founder of Sanze Media, a production company that creates video storytelling for businesses globally.

Join us for this conversation as we discuss the significance of delegation for a successful video production company, the impact story-driven video marketing has on the business and customer relationship, and the benefits of having a positive mindset in business. We also talk about how Claire’s passion for dance influenced her filmmaking and videography.

Listen to episode 42 on Apple Podcasts here: The Importance Of Delegation, Creative Editing Techniques, And The Importance Of Having The Right Mindset

Finding Your True North

“If you can find your true north first, everything is gonna fall into place, because, things are gonna make sense into your mind.”

This quote from our podcast episode with “Just Trek Podcast” podcast host and producer Justin Rimon offers advice for companies and individuals discovering and growing their brand.

Justin is also an event producer, experiential marketer, former manager of the popular dance group, I.aM.mE, and former community manager at Trip.com. 

Listen to this insightful episode again as we explore topics surrounding community engagement, networking, and finding your true north.

Link to episode 38 on Apple Podcasts here: Authentic Community Growth, Fitness & Creativity, And The Importance Of Finding Your True North

Include Video in Your Digital Marketing Strategy

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Are you a fellow digital marketer or business owner and are ready to add something new to your marketing strategy in the new year? If you haven’t included video already, video marketing is a strategy to consider. So how can incorporating video into your strategy help your business? We’ve got the answer for you along with key tips and guides to get you started.

Videos do exceedingly well in getting your message across in an entertaining and informative way. One of the main reasons marketers include video into their strategy is to promote their products or services. Approximately 97% of marketers state that videos help their customers understand more about their business, according to HubSpot, whether it’s through showcasing their products or telling their background story. Videos create an authentic connection between the brand and the consumer. Consumers also find videos useful, with 90% of them watching videos before making a purchasing decision, according to SocialMediaToday. If there’s another content medium to share what your business is doing to your consumers, then why not create it?

Now that you have some key statistics of using videos in digital marketing, let’s get into the types of videos to post. There are many variations of videos to create, however, the live video, interview-style, and animated video types have been proven successful to implement. Experiment with the videos you want to produce. Each video type, whether it’s informative or entertaining, helps the consumer understand who your business is. Remember to follow the guidelines on each social media platform as the video rules tend to differ. Videos are an accessible and convenient medium for marketers to produce and consumers to consume. Start creating your videos for your digital marketing strategy. Start anew with video.

Credit: Makenzie Walker Importance of Video in Digital Marketing

General Advice

Now that you have the tools to create your videos, have you thought about how else you should improve them? As you produce videos that align with your brand, remember to keep your target audience in mind and the branding guideline for consistency on all platforms. Review the analytics and insights of your past videos to make informed decisions for your next videos or even your workflow. In this clip from our video content course, we offer some solid advice as you continue on your video content marketing journey.

Content Creation Vs Filmmaking, Importance Of Business Skills, And The Impact Of Low Budget Projects

Listen to our latest podcast episode with director and producer JJ Englert! JJ runs the production company Colab Studios and is the founder of Industry Jump. Industry Jump is an education and network platform for filmmakers and video creators.

In this episode, we highlight the differences between content creators and filmmakers and the reasons why creatives need business skills. We also discuss how having a limited budget and a narrow field for creators to work in can affect their creativity and how an understanding between brands and creators can create a strong collaborative relationship.

Listen to episode 41 on Apple Podcasts here: Content Creation Vs Filmmaking, Importance Of Business Skills, And The Impact Of Low Budget Projects

Promoting Your Videos

Looking for the best strategies to get views to your video once it’s uploaded? Promotional efforts start by understanding the type of traffic on the platform or blogs you want to reach. Once that is determined, upload the video with an engaging post filled with relevant keywords and hashtags when your audience is active on the platform. In this clip from our video content course, we go over the tactics you need to do to promote your videos on social media through organic reach and paid ads.

Switching Careers, Handling Virtual Events, And Finding Happiness In What You Do

Our next podcast guest brings a rich perspective on career development. In addition to being a professional event planner, Crystal Leung is also a podcaster to the Let’s Get Candid podcast. This podcast hosts candid conversations about the highs and lows of life through a guest’s perspective on interesting topics.

Listen to this episode as we discuss how switching careers can be beneficial and how trying new activities to help you discover your desired career. We also discuss the issues that live event companies face during the COVID lockdown and the unique tips to host and market virtual events.

Listen to episode 40 here: Switching Careers, Handling Virtual Events, And Finding Happiness In What You Do

Thumbnails and Covers

Need inspiration on thumbnail covers? Thumbnails are the glimpse of your video viewers see as they scroll in their feed. Research which thumbnails do best in your industry, video type, and social media platform as you choose your thumbnail. In this clip from our video content course, we reveal how to select a thumbnail and cover image and offer suggestions on choosing a relevant high-quality photo as your cover photo.

Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate

Our guest this week is CreatorUp co-founder and CEO, Michael Tringe! Michael’s live business workshops have impacted thousands of students worldwide. CreatorUp is a digital media marketplace that specializes in video content creation and training for their global clients.

In this episode we talk about having a YouTube presence, taking proactive steps for 2021 by utilizing live-streaming, and becoming digital media literate to understand the adapting technology and trends.

Listen to this episode on Apple Podcasts here: Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate


Change Your Gross Profit

“What’s really hard to change and takes a real depth, strategy, and hard work is changing your gross profit.”

In this clip from episode 37 of our podcast, Garrett Mehrguth discusses how businesses should focus on changing the gross profit to improve the profitability of your business. Garrett is the co-founder and CEO of Directive Consulting, a next-gen B2B performance marketing agency.

Listen to this episode again on Apple Podcasts as we discuss strategies on how to build an effective team, choosing a niche for your company; and innovation is necessary to improve your brand and attract more clients. We also discuss the benefits that reading books and consistent learning have on personal and business growth.

Listen to episode 37 on Apple Podcasts here: Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation

All the Benefits You Get With Video Marketing

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Marketing alone helps promote your business through your brand, products, or services, and video helps create a closer connection to your consumers. Why not combine the two to create a strong video content strategy? Video marketing continues to be the strategy businesses need to strengthen their marketing strategy. As more brands jump on the video marketing wagon, are you wondering what adding videos can do to your business? We’ve got five reasons why video marketing is a crucial strategy to implement.

First, videos are popular on social media. According to Wyzowl, about 48% of users say they’d share videos among their social network. If your video is playing on social media, you’re more likely to have an increase in engagement. You can also know what type of content your ideal audience is interacting with. Viewers also watch videos on their mobile devices! As 75% of the world watches video it makes sense why users readily watch and share the video on their phones. Videos are watched anywhere, so having your video optimized for mobile users is a must.

Do you need users to know who you are? Videos can do that! By creating videos that grab your viewer’s attention, you have the possibility of increasing your ROI, engagement, awareness, and click-through rate. About 82% of all web traffic will be from video by 2021. Ensure your video reaches your audience in Google searches by incorporating keywords in your titles, description, and video. As you create more videos that engage your audience, continue to share them on your website and social media.

Credit: Written by GreenBuzz Agency 5 Reasons Why Video Marketing is Necessary

Uploading Videos

Are you aware of the best strategies there are for uploading your video on social media platforms? Well, while there are different rules and guidelines each platform has for your video to meet, each platform suggests posting your video directly on the platform. Regardless of the aspect ratios and description length are different on Twitter or LinkedIn, posting natively can increase the reach your video can receive. In this clip from our video content course, we deliver the best strategies to post your video.

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Video Marketing 101: How To Create A Content Strategy, Shoot Professional Videos, and Market Content For Results

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A webinar on how to create a content strategy, shoot professional videos on a low budget, and publish your videos to get the most conversions.

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How To Shoot Professional Videos With Your Phone

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Free webinar replay on How To Shoot Make Awesome Videos With Your iPhone At Home During Covid-19.

In This Free Webinar, I Will Take You By The Hand To Show You An Easy IPhone Videography System That You Can Do From Home. Most of us can't leave our homes because of the Coronavirus and Shelter In Place laws, so to help curb the spread of the virus through social distancing, I want to teach you this proven system that will help you create proper video content with your iPhone!

You're about to discover the secrets of how to create amazing video content with your iPhone! We have more power in our phones than most video cameras did 20 years ago so if you're a beginner that doesn't have a camera but wants to shoot videos, this is for you.

Whether it's a vlog or testimonial, register now for this special event that will show you exactly how to create excellent video content without expensive equipment and your phone.

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How to Properly Light Yourself With An Affordable Kit To Make Awesome Videos At Home

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Need to shoot a video at home? Are your Zoom videos too dark? Do you want to invest in lighting but don’t now how?

Watch this quick video on how to light yourself like the pro’s with an affordable lighting kit that you can buy for less than $200 on Amazon!

3 Tips on How To Shoot Videos For Brands During Covid-19

Here are 3 tips I've learned from working with HBO, Colgate, and That's It that will help you create videos for brands during Covid-19 so you can still create content for brands and clients during the pandemic.

Sign up to reserve your spot for this Wednesday's free webinar at: https://free.videocontentschool.com/covidvideowebinar