Education

Psychographics And Content Creation, The Method of Creating Content Around 5 Feelings, And How Holistic Well-Being Helps With Creativity

Hear from our next podcast guest Natalie Cass! Natalie is a corporate photographer and filmmaker at Cass Studios: an entertainment, commercial photography, and video production company.

Listen to this conversation as we talk about how her psychographics led her to create content; how music, being active in nature, and optimizing her health and wellness helps her leverage her flow state; her method of focusing on five feelings she wants her audience to feel when developing stories for brands, and how artists can build their career by being comfortable in the unknown.

The full episode 65 is available on Apple Podcasts here: Psychographics And Content Creation, The Method of Creating Content Around 5 Feelings, And How Holistic Well-Being Helps With Creativity

Flying Dog's Vicious Hook Beer Behind the Scenes

Would a Knuckle sandwich make a good pairing for Flying Dog’s Vicious Hook beer in this behind the scenes edit by Kyle Romanek? 🥊

Watch below:

You're a filmmaker if you say you are

“There’s no currency for excuses. So man, I think you’ll find out whether or not you’re passionate about it because you have to be.”

Andrew Miller brings some well needed advice for all budding filmmakers. In this clip, he encourages filmmakers to start making films and building a network to learn and grow in the industry.

Andrew is a storyteller, cinematographer, filmmaker, producer, and owner of Dox, a production company specializing in telling strong stories, particularly documentaries.

Listen to this episode again as we talk about the valuable experiences and benefits to gain from film school, his content strategy with corporations, and why it’s essential to have a system and documents to make the creation process easy and consistent.

Find podcast episode 63 on Apple Podcasts: Pros and Cons of Film School, Creating Videos For Corporations While Keeping Your Creative Integrity, And The Importance of Systems When Running A Creative Business

Know why videos on your landing pages have lasting benefits!

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So far, we’ve talked about the benefits video marketing has on your business. We’ve discussed the importance video has when displayed on your website and landing pages. Now let’s discuss further the benefits of displaying videos on landing pages. During a digital marketing campaign, creating a landing page guides your customers to a call to action or ongoing offer on your site. Including a video on the landing page increases the conversion rate. 

Videos provide a substitute content medium to text-only landing pages. When your visitors click on your landing page, you want them to understand and act on the information on the page. Unfortunately, too much text can lose your visitors’ interest. Help your viewers retain the info on your landing page by using video. Videos help you compound all information about your product and services into a video that is not only engaging but also informational. 

Think about the goals you have set for your landing pages. Overall, you’d want to increase engagement and conversions. Well, video helps your company accomplish those goals. Videos keep your visitors on the site much longer than a text-heavy page. Video brings sound and visuals to your pages and draws your visitors to learn about your products or services. For engagement, many businesses invoke emotion and showcase products up close to get the audience to convert. Using these tools and videos on a landing page will help you increase conversions up to 80%!

The more consistent, engaging, and informational videos your viewers see from your company, the more they’ll be able to recognize your brand from others. Brand recognition is important for consumers and companies alike as consumers want to be confident they can trust the brand they’re interacting with on the page. Companies value brand recognition as a tool to continue to build trust with their audience. Videos on landing pages deliver positive results to a company’s engagement rate, conversion rate, and brand recognition. Start integrating videos onto your pages!

Credit: Macy Storm 4 Benefits of Using Videos on Your Landing Pages

How To Optimize Your Video Conversions

In this video, you'll learn the best ways to increase your conversions for your video content.

I know I can say this because I’ve worked with the world's top brands like Spotify, Colgate, HBO, plus multiple Ad Agencies that have taught me a thing or two on creating video content that increase conversions.

These tips have helped me create video content that's helped me drive sales, traffic, and conversions for myself and my clients.

If you stick around until the end of this video, you'll learn everything you need to increase your video content conversions and conversion rate optimization so you can create videos that get the results you want!

If you want to learn more about how video content can grow your brand online, click the link in the bio.

How Engineering Experience Helps With Video Production, The Importance of Finding A Niche, And How Modern Tech Helps Filmmakers To Focus On Storytelling

Our next podcast guest offers his insight into video production in this episode! Bill Kearney is a video producer, former aerospace engineer, creative technologist, and founder and CEO of LightShift Video. LightShift Video is a video production company based in Austin, Texas.

Listen to this episode as we talk about how the accessibility of camera equipment and editing tools allows filmmakers to focus on storytelling while helping underserved companies with high-quality content. We also discuss how his background in engineering aids in video production and the importance of having business skills when you own and grow a creative company.

Find this episode 64 on Apple Podcasts: How Engineering Experience Helps With Video Production, The Importance of Finding A Niche, And How Modern Tech Helps Filmmakers To Focus On Storytelling

A Different Approach To Editing Videos

“What I do in that process is I’m suddenly familiarizing myself with the footage, and whether I want to or not, I’m piecing the edit together in my head. And that’s starts to create excitement about the actual edit.” 

In this clip from episode 62 of our podcast, Wes Evans shares his approach to get into his flow state while editing videos. This approach allows him to organize, visualize and love the scene while he’s editing the video.

Wes Evans is an actor, writer, director, and filmmaker for Icarus Burning Productions.

Listen again as we talk about how to collaborate with clients in a way that fulfills both the client’s and filmmaker’s desires and how the benefits of developing his creativity and portfolio through passion projects allow him to create lasting connections and opportunities. We also discuss why it's important to explore outside your environment and spread kindness.

Find podcast episode 62 on Apple Podcasts: The Right Way To Collaborate, Benefits of Passion Projects, And The Importance of Exploring Outside Your Environment

Why video editing is a crucial step in video marketing

How vital is editing in your video marketing strategy? You can shoot videos that answer your customers' questions, demonstrates how to use your product or service, deliver brand news, and ease the employee onboarding process. However, if the video has any unnecessary pauses or too many transitions, then you may lose your audiences' attention in the message. A drop in engagement is what your company does not need in your video marketing strategy. Good video editing makes a huge difference in the content of your videos. Here are the five benefits good video editing has on your videos.

Video editing is part of the post-production process of video production. It is what brings all elements of your video together in one seamless professional engaging video. Well-edited videos make all the hard work of writing a script and shooting the video worth it, especially when reviewing the video analytics. Video needs to capture your attention in the first 10 seconds and be clear throughout. Proper video editing that includes effective transitions and cuts out long pauses will ensure professional high-quality videos viewers will keep watching.

Just like the content you post on your website, email newsletters, and social media, videos are a representation of your brand. A poorly edited video does not boost your brand authority and promote your message to your viewers. High-quality videos help spread your knowledge while increasing your brand awareness. Consider investing in video editing software or hiring a video editor to save you time to edit your message rather than reshoot the same message due to mistakes. With an estimated 82% of internet traffic is in the video, video marketing is not going away any time soon, so tailor your content for well-edited, polished, engaging, and targeted videos.

Credit: Digital Media Thoughts 5 Benefits of Good Digital Video Editing for Your Marketing

Business Video Ads Tips 2021

What you’re going to learn here is going to change the way you create video ads to grow your business.

I know I can say this because I’ve worked with the world's top brands like Spotify, Colgate, HBO, plus multiple Ad Agencies that have taught me a thing or two on creating effective video ads to drive conversions, views, and awareness.

These tips have helped me create video ads that have boosted my clients' conversions and sales, plus helped me build online brands that have generated over 100 million views.

If you stick around until the end of the video this will show you the most effective way to shoot, edit, and structure your videos ads to get maximum conversions. Whether you're doing it in-house or working with an outside agency, knowing these tips will help you create video ads that will get the results you want.

Pros and Cons of Film School, Creating Videos For Corporations While Keeping Your Creative Integrity, And The Importance of Systems When Running A Creative Business

We chat with Andrew Miller, a storyteller, cinematographer, filmmaker, producer, and owner of Dox, a production company specializing in telling strong stories, particularly documentaries. He has also worked on feature films such as True Grit, Spy Kids 4, and A Bold Experiment.

Listen to this episode as we talk about the valuable experiences and benefits to gain from film school, his content strategy with corporations, and why it’s essential to have a system and documents to make the creation process easy and consistent.

Find podcast episode 63 on Apple Podcasts: Pros and Cons of Film School, Creating Videos For Corporations While Keeping Your Creative Integrity, And The Importance of Systems When Running A Creative Business

You Need To Stand Out

“I think that your best way is to really figure out what your client’s problem is, what the customer’s problem is, and you’re there to solve it for them instead of just selling yourself…“

In this clip from episode 61, Castleview's executive producer Heather Mansfield Jernigan lends her advice for prospective and current agency owners on figuring out a niche in your market that also focuses on and addresses a solution to the problems your clients face.

Listen again as we discuss the benefits of using internal video as a holistic approach for current employees and customers to elaborate on your company’s values and the importance of time blocking and scheduling your tasks to optimize productivity. We also talk about how to stand out from the crowd by finding a niche and focusing on the clients in your company.

Subscribe to our podcast and listen to episode 61 on Apple Podcasts: Internal Video As A Holistic Approach, The Importance Of Time Blocking, And How To Be Unique

How Shoppable Ads Will Revolutionize Your E-commerce Strategy

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What can shoppable ads do for businesses? Are you aware of shoppable ads appearing on social media? Let’s dive into shoppable ads and how video plays a strong role in this type of content.

In the past year, there has been an upward shift in how we consume media, especially video content. Videos will contribute towards an 82% plus increase in 2022, according to HubSpot. More and more companies are incorporating video marketing into their strategic goals of increasing engagement, consumer traffic, and sales for their business. If more viewers are online consuming videos and connecting with brands behind the engaging videos, then it’s time to diversify our video content strategy to include shoppable videos. Shoppable ads are interactive videos that display the products or features of a business that adds links to a product page. On some platforms, viewers can purchase the product instantly without leaving the original content they were viewing. Instagram and YouTube have added shoppable videos as a feature to make brands and consumers aware that shopping is an option on their platforms.

Incorporating shoppable ads into your existing video marketing strategy provides many benefits. The interactive ad strengthens the relationship between your business and the consumer. Purchasing a product as soon as a customer views the ad streamlines the purchasing process and increases ROI, engagement, and sales. A customer will likely buy from the business again and have time to browse more of the business’s offerings. Video marketing will continue to provide more tools and tactics to improve your brand awareness and boost sales from your e-commerce site. Brands need to create personalized ads to stand out from the competition and drive more sales.

Credit: Rachel Millar Why Shoppable Videos and Images Will Enhance Your E-commerce Strategy in 2021

Understanding Focus & Depth of Field

Wondering how to improve the images in your shots? Do you need to direct your audience’s direction to help them focus on an aspect of your story? Then applying the depth of field concept while adjusting the aperture, focal length, and distance to the camera will guide you on adjusting the focus on the objects or subjects in your shot; so your audience understands any elements of storytelling you want to portray. In this clip from our video content course, we demonstrate the depth of field measurement and how to adjust your camera settings to make your image or shot clear and crisp for a flawless video.

The Right Way To Collaborate, Benefits of Passion Projects, And The Importance of Exploring Outside Your Environment

For our next podcast guest, we have actor, writer, director, and filmmaker for Icarus Burning Productions, Wes Evans. Wes has worked with The University of Texas, Tastemade, eHow, and Livestrong.

In this episode, we talk about how to collaborate with clients in a way that fulfills both the client’s and filmmaker’s desires and how the benefits of developing his creativity and portfolio through passion projects allow him to create lasting connections and opportunities. We also discuss why it's important to explore outside your environment and spread kindness.

Find podcast episode 62 on Apple Podcasts: The Right Way To Collaborate, Benefits of Passion Projects, And The Importance of Exploring Outside Your Environment

Do Everything and Anything

“Do everything and anything and always say ”yes”. So what I mean by that is that there’s no one way to make it in the writing or film business.”

This quote comes from episode 60 of our podcast with writer, producer, screenwriter instructor, podcaster, and founder of the production company, Little Nalu Pictures, Koji Steven Sakai. In it, he stresses the need for those starting out in the film and writing business to be involved in multiple valuable opportunities instead of spending time on one opportunity to grow a career.

Listen to this episode again as we discuss how he develops ideas for writing and the importance of diverse roles and storylines. He also shares how you should say yes to every opportunity, keep creating, and put in your best effort in any project you do to get started in the writing and film business.

Listen to episode 60 on Apple Podcasts; Being A Student of Life, The Importance of Diversity, And Why You Should Create Everyday

Use video marketing to boost your industry thought leadership

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Are you a marketing executive and are struggling to share your knowledge with your audience? Do you have hopes to become a thought leader in your industry? While there are many forms of content to use to become a knowledgeable leader in information about your industry, video marketing is a surefire way to create thought leadership for your brand.

If you’re looking to improve your reputation, increase sales, and increase your customer’s trust in your brand, then video marketing can help accomplish your goals. Videos are a very accessible, versatile, and shareable content medium that allows you to share engaging, informational, and educational content to your audience. Videos are present on landing pages, email newsletters, blogs, and social media: allowing you more opportunity to reach and engage with your audience.

When it comes to the content in the video, create videos that engage your audience and showcases your knowledge and expertise such as subject matter expert interviews, discussions, presentations, and vlogs. Now that you have an idea of what type of videos you need to create to become a trustworthy authority figure in your field, create a comprehensive marketing strategy that contains relevant video topics, a consistent content schedule, knowledge of when, where, and how to post based on the platform and target audience.

Credit: Written by Torrey Tayenkaya How to Use Video Marketing to Become an Industry Thought Leader

Basic Camera Movements

Want to know how you can create creative shots with your camera? Moving your camera up and down, side to side or other camera movements does wonders for your scene and video production. The camera shots and movements you choose help to convey the mood and context of the scene. Want your audience to know a detail hidden in the background or know the significance of the primary location of your video; then using camera movements such as pans and tilts, dolly and tracking shots, and crane shots will assist in narrating your story. Play around with the basic camera movements mentioned in this clip from our video content course to decide which ones you want to incorporate for your next video shoot.