If you want your business to grow and evolve, then it’s a very good idea to up your marketing game. Professional video content production might very well be what you need here. With the right video content company and high-quality videos, you will have no problem generating leads and sales very fast. It all comes down to having the best video content ideas and understanding what type of video caters to the needs of your customers. With that in mind, here are some things to take into consideration.
Product videos
Creating a product video should be a part of every video content strategy. The reason for that is quite simple, you want content that showcases your products and services and informs your customer base. Product videos need to show how a product works, the benefits provided and so on. It’s also an excellent idea to use product update videos to show what new features and changes are brought via updates. You must take into account video length and the production costs here.
Explainer videos
As the name suggests, these videos are designed to educate people about solving a problem. Most explainer videos tend to be short, but you can also make them long depending on the topic. Ideally you want an explainer video that brings in value for years to come. These are videos you can create with animation, motion graphics, images, and live action footage – whatever is needed to get the message explained properly.
Onboarding videos
When you are hiring new people, it’s important to offer them a good insight into what your business can offer them. These videos can offer a bit of training, and you can let the employee know about his duties, benefits and other relevant information. You can focus less on quality and more on information since the public won’t see this, so don’t worry about spending a lot of money on production. Just make sure the picture is clear, sound is audible, and the employee understands what you’re trying to say. But if you want to be a little extra, hire a video content maker that can capture everything professionally.
Internal training videos
Once an employee sees onboarding videos, he can go into the internal training videos. These are very in-depth videos focused on the idea of offering employees a way to know the company rules, mission, tools they can use, departments, and so on. You can split all the information into 10-minute videos so it isn’t too boring for employees. A full training session should have at least 10-20 videos, so it can take up to 3 hours to complete.
Testimonial videos
Let’s face it, people won’t buy from a company unless they know others were satisfied. That’s why testimonial videos are important, because they showcase your customers and their experience. If someone sees that others bought from you and they were happy, the chances of them coming to you and ordering something will be a lot higher. Testimonial videos are short, usually 5 minutes or less. And yes, they have to be genuine, not scripted.
Promotional video
The purpose of the video is to promote an event, a product launch, something new related to your business. Within the video you want to share an overview of what you are promoting, and you also need a call to action. This is one of the different types of video content you can create, and it’s important, especially if you launch a new service or bring in something new to the market.
Company culture videos
These are not very common, but nowadays more and more companies have started to use this kind of video. It helps humanize your business and show potential employees the current work environment. The idea here is that you want to be truthful and genuine.
Social videos
Social media video marketing is strong, and that’s because videos offer a great way to showcase your offer to customers. You want to use the right social media video marketing strategy and create content that your customers really want. Social videos can be informative, they can bring brand awareness, or they can just showcase the fun side of your business. Also, they can work for a variety of social sites like Twitter, Facebook, Instagram and many others. The thing to note with social video marketing is that these videos need to be short. People rarely watch long videos on social media. That’s why these videos need to be less than 2 minutes, even less than a minute if possible. And be platform specific, so study each social media network and see what’s popular and what formats are trending, therefore, you can create a plan on what type of videos to create.
Sales presentation
A sales presentation can be pre-recorded, and it can show customers the true value of your business. It can be educational, but it will also have a call to action to show customers that yes, the product/service you are promoting is bringing in a very good value. The sales presentation should be up to 3 minutes if possible, maybe even less. These are meant for small audiences, so you want them to be engaging, personal and powerful.
Live Streams
Why do you need live streams? The reason is simple, live streaming content gives you amazing engagement rates. You can share big announcements, ask for feedback, conduct a seminar or host a webinar. There are lots of live stream content types that you can check out, and the experience will be an extraordinary one. Just make sure that your setup is professional and you are actually offering viewers high-quality content to enjoy. You can make the live stream 5 minutes long, or you can make it 5 hours long if you want. The idea is to figure out what works for you and just go from there.
One thing is sure, we recommend you to take your time and study these types of videos to see what works for you. It’s crucial to find the right video production agency and work closely with them to create amazing, appealing videos. Explore locally, and if you’re in LA, find the best video production company in Los Angeles through online searches and asking other brands. The quality of your videos is just as important as your company’s message. You can’t bring in lots of customers if you don’t provide a great sales message or video. That’s why you need just about all kinds of video content like the ones presented above. Avoid rushing, and instead plan your videos to make a statement and a huge impact. You will be thrilled with the return on investment when that happens!
