Let your imagination run wild with this creative special effects behind the scenes of a commercial by MILKIN’Production🐝 Watch it here:
Creativity and Curiosity-Cameron Brown Podcast
"If you are not curious, how can you possibly expect for your creativity to flow through you?"
This striking quote from Cameron Brown shows how curiosity plays an important role in creativity. Cameron is a musician, speaker, and executive coach who has at events across 4 continents with some involving a live grand piano performance. In this podcast episode, we talk about creating a space, physically and psychologically, to encourage creativity and use the ideas and thoughts that come from tapping into that vulnerable space as inspiration for your business or career. To listen to episode 17, go to Creative Haven on iTunes here: Achieve Results In Your Career Or Business By Making A Physical and Psychological Space For Creativity To Nurture Ideas Through Mindfulness
The Video Content Marketing Forecast You Need
Are you leaving video marketing out of your content strategy? Don’t see how creating videos helps you gain customers or brand awareness? Think of it this way, creating a video in 2020 will set your company, your brand in the market where many potential customers are viewing, sharing, and engaging with brand made videos. Those brand made videos are made to reach the consumer and are ultimately there to get the consumers to act, whether that be to make a purchase or sign up for a service. Need more convincing? There are more statistically proven reasons you need to know that video marketing isn’t is a strategy you need to implement.
According to Comscore, if you add a video to your website, your website is 53 times more likely to appear on the first page on Google. SEO ranking is very important for websites, and video can help with a website’s ranking as well as adding an increase in traffic to the website. 60% of visitors who view your website, will search for a video first before moving on to other content displayed on your website, according to Business2Community.
An important metric videos offer is engagement. Engagement helps grow your brand awareness and gives viewers the option to share and comment on the video. With engagement comes retention. A video is more likely to keep your viewers engaged, retained, and connected to your brand. The more intriguing and interesting videos you produce, the more that connection will increase and get stronger. The purpose of creating videos is to deliver a message that will create an impact of recognition with your brand. It is also to lead to a conversion of some sort. According to Neil Patel, 64-85% are more likely to buy a product or service after watching a video. So when you create a video you will help increase your SEO, brand equity, engagement, and traffic to your website.
Credit: Written by Aisling McCarthy Five reasons to use video for content marketing in 2020
Understanding Your Customer Buyer Journey
It's time to know who your customer is. A customer goes through three stages in its customer buyer journey: Awareness, Consideration, and Decision. As business owners, marketers, and entrepreneurs, it's important to create videos that cater to customers in each stage. In this clip from our video content course, you'll see how creating a buyer persona and creating content for these stages will attract customers to your business.
Know the Reason why Millennials Love Watching Videos
Does your target market feature Millenials? Are you wondering how to reach them through video marketing? The methods and strategies of marketing have drastically improved in a way that strives to understand the customer on a personalized buying journey. If your target market features Generation Y or Millennials, you’ll want to understand why they are so attached to videos, and how you as a small business owner or creative, can leverage this knowledge for your own video content strategy.
Before you start to create engaging content for millennials, you’ll need to understand their purchasing behavior and why fellow marketers are targeting this generation. Members of the younger generation are watching more videos through streaming services and social media. According to this article, millennials spend at least one hour a day watching videos. About 84% of millennials follow brands on Facebook, and they are more likely to purchase a product after watching a video than someone born in a later generation, according to a Mashable article. Adjust your current marketing strategy and feature your company’s products and services on platforms your target market will be on. Be wary about how your content is portrayed to young people. As millennials are people who have grown up in the digital boom, they are used to avoiding advertisements that are inauthentic.
Overall, if you want to reach a millennial who loves watching videos and sharing them with their network, you’re going to want to create authentic, thought-provoking, engaging videos that demonstrate your products and services and company well. They want to be entertained and informed! For more tips on how to target and understand millennials, the article has more interesting facts and statistics below!
Credit: Written by Shaq Abboud Why Are Millennials So Attracted To Video Marketing?
The EIEIE Method
Last week, we talked about the Hero Hub Help method that focused on the type of content you create. Now the EIEIE method focuses specifically on the message you want to portray in your videos. The EIEIE method stands for Educate, Inspire, Entertain, Inform, and Engage. In this clip from our upcoming video content course, you'll learn about how you can implement this method to cater to your brand's mission, tone, and image.
Set Transformation BTS Clip
Watch this incredible set transformation in a behind the scenes clip by Alexander Stanishev! You can see the dedication and teamwork it took to pull off something this remarkable! Watch the clip below:
"Obstacles are good news"- David Nichtern
“If you’re not hitting obstacles, you’re not really going anywhere, you know. When you have comfort and sort of a settled quality, you’re not really meeting any kind of challenge and you’re missing an opportunity to grow and expand what your capacity is.”
This quote, from episode 15 of our podcast with David Nichtern, discusses how in order to grow your business or self you need to face challenges. He encourages business owners and creatives to push and believe in themselves to overcome the obstacles they face. In addition to overcoming obstacles, we also uncovered topics such as how to get into your creative flow state to receive creative ideas, the role of commerce has in creativity, and the connection between creativity, spirituality, and entrepreneurship. Check out episode 15 on Creative Haven on iTunes here: Balancing Creativity, Spirituality, and Entrepreneurship to Make Money As A Creative With Purpose!
Check out the clip here:
Need More Reasons to Implement Video Advertising? Read This.
What are the key reasons for utilizing video advertising in your business? Still wondering what your return on investment is if you were to invest in video advertising? Continue reading because our article has nine reasons for how using video advertising is beneficial for your business.
If you’re a business owner, you understand how important it is to reach your target market. If you haven’t been using video to advertise your business, you may be wondering what results using video marketing may have. For starters, your video has the potential to be shared and viewed across multiple platforms and potential customers, especially on mobile devices. With video being the main medium to absorb content, the viewers that see your videos can turn into your customers.
While using video is an excellent way to promote your products and services in your company, it is also a great idea to use videos to inform or share stories to viewers about what your company, industry, or certain products are about. Using this video this way is a great opportunity to demonstrate your knowledge of terms in your industry or answering any questions potential customers may have.
According to the article, 92% of B2B prospects watch videos, and around ⅓ of online shoppers purchase a product after viewing a product video. Another reason you should continue and start adding videos to the type of content you upload is that adding a video to your product will show a 35% increase the chance a potential customer buys your product. Uploading videos can also help with your SEO.
Once you add videos to your choice of content, you will see the difference in how it performs among your other forms of content. So start creating your story in your video and grab the attention of your future consumers!
Credit: Steve Day The 9 Key Advantages to Video Advertising
The Hero Hub Help Method
So what type of video do you want to create and how will it serve your potential audience? The content in your video is just as important if not more important than the video itself. In this clip from our upcoming video content course, you'll learn about the Hero Hub Help method. As you review this method and examples, research popular Hero Hub Help video types you can incorporate into your company.
How Film-Making Skills Help In Other Domains, Finding Value In Everyone You Meet, And The Importance Of Expanding Influence
Come listen to episode 28 of our inspiring podcast and take away some sound career advice with guest Billy Samoa! In addition to being an entrepreneur, filmmaker, and coach, Billy is the host of his podcast called Insight Out and a company called Insight Media to help people who are starting their journey. He also sold his feature film for distribution and is the lead of SolarCity’s onboarding program. Join the discussion as we talk about how filmmaking skills helped him become a top salesperson, the importance of serving others and building relationships to expand influence, and that everyone you meet has something to offer.
The full episode is available to listen here: How Film-Making Skills Help In Other Domains, Finding Value In Everyone You Meet, And The Importance Of Expanding Influence
Hot Sauce BTS Commercial
Temperatures are rising with this hot behind the scenes commercial of a company by Joey Palmroos.
Check out the clip here!
Take Care of Yourself Mentally First- Lean Rock
“It’s like sometimes you have to step away a little bit to come back refreshed and it’s just that little time to refresh might be ground breaking for you.” This inspiring quote came from DJ Lean Rock as he discusses how people should take a break from their work or whatever is challenging them. This minor break will lead to a refreshed mind and a clearer head. Lean Rock is a DJ and music producer for Redbull and a member of the renowned dance crew called The Floorlords. In this episode we talked about honoring your past to help shape your present style while evolving your craft, the importance of trying new things to help your voice develop and to ensure that you are practicing self-care to maintain your mental health and eliminating any creative ruts. Catch episode 20 of our podcast by listening on Apple Podcasts here Honoring Tradition While Breaking Rules To Evolve In Your Craft, And Practicing Self-Care To Increase Creative Stamina And Avoid Burnout!
Video Content Online Training Course Trailer
Are you ready to use video content to grow your brand?
Video content is essential for any business, company, and brand to grow online. With the current lockdown that will most likely last longer than expected, more people are watching video content and you have to be part of the conversation! But with social distancing, it's hard to hire a crew, so why not create it by yourself or with your in-house team?
That's why I'm teaching a Free online training series with the first video on July 10th at 11AM PST, where I'm going to teach you how to create professional videos at home or in the office without having to invest in expensive equipment or hiring a production company. Learn more and sign up here: free.videocontentschool.com/onlinetraining
This will be a deep-dive into several topics such as how to hack your industry's popular videos so you don't have to spend days to come up with your own ideas to the best equipment to purchase so you can make professional videos from home or your office on any budget, plus so much more!
Again, visit free.videocontentschool.com/onlinetraining for more info and tune in on July 10th at 11AM PST for our first training video!
Video Goal Setting and Competitor Research
What are your main goals when creating videos? Without defining your purpose or goals you are reaching towards, it will be difficult to pinpoint where you can improve in your videos, whether it is your engagement or sales, for example. Start by outlining your goals and then do external research on the competitors in your industry.
The Importance Of Creativity In Marketing, How A Cool Website Kills A Business, & How Stress Inhibits Our Brain Function And Creativity
Come listen to our latest podcast episode with Dr. Terry Wu! As a Ph.D. holder in neuroscience for his learning and memory research, Terry has showcased his research and understanding of how consumers make buying decisions into his own online marketing firm. He has also given a hugely popular TedX talk on the same topic. In this episode we discuss how the human brain works when we see ad campaigns, the slight downside of being too creative with content and design, and the importance of keeping content looking "real" rather than "fake".
Listen to the full episode on iTunes here:The Importance Of Creativity In Marketing, How A Cool Website Kills A Business, & How Stress Inhibits Our Brain Function And Creativity
Crown Materials Color Grading Clip
Get the campfire set up this weekend as you watch this awesome brand clip by@noraveravisuals. This shows the stark difference in quality color grading can have on your videos. 🎇
Know the Value a Team Can Bring- Kelly Gunning Podcast Clip
“You have to know the value that everybody does; what everybody’s role is, you know? You just have to work well with others, man. That’s what it boils down to, you know?”
Listen to Kelly Gunning’s advice on approaching teamwork by communication and understanding the members of your team. This quote reflects how important it is to build a team you trust in order to produce effective work. Kelly is a production designer who has worked with major brands such as McDonald’s, Toyota, and Amazon. Take some time to listen to the full episode on Apple Podcasts as we discuss topics such as product design, the benefits of working on low budget projects, and collaborating with multiple directors, agencies and art directors in a project.
Listen this episode here: Building Teams You Trust to Execute Big Creative Ideas While Working On Low-Budget Projects to Prepare for Million Dollar Commercials
Intro to Video Creation
Excited to learn about the purpose of video marketing? Video marketing does not just include creating a video for your business. It's time you need to know why you're using videos, so that you can use them to grow your skills and your business. This is a clip from our upcoming video content course that discusses an overview and introduction to the course.
If you want to learn more about video content and about our upcoming video content course go to free.videocontentschool.com/phonevideowebinar.
A Behind-The-Scenes Peek Of These Classic Films!
Start your Friday off by having a behind-the-scene’s peek of some of these classics! If you’re familiar with the movie Inception (featuring Leonardo DiCaprio and Joseph Gordon Levitt), you’ll want to see how important the production team was to capture this complicated shot of the collapsing dream sequence! It’s simply breathtaking to see how much stunts Joseph had to pull off with the complicated props to produce the memorable part where he had to fight his way out while the production team took part in capturing it!