Education

Storytelling In Advertising, Creating Relatable Ads, And The Importance Of The Salesperson Element In A Creative Business

Get ready to hear about our latest podcast episode with award-winning author, filmmaker, and co-founder of Spot On Media. Shervin Youssefian!

In this episode, we talk about how vital storytelling is to advertising, creating relatable commercials, managing client expectations, and the reason why creatives should also become a salesperson or add one to their team to further the progress in the projects they have.

Listen to the full episode here: Storytelling In Advertising, Creating Relatable Ads, And The Importance Of The Salesperson Element In A Creative Business

Creative Haven Featured on Feedspot's Top 40 Video Production Blogs and Websites To Follow in 2020

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Creative Haven is featured on Feedspot’s Top 40 Video Production Blogs and Websites To Follow in 2020!

This list is comprised of the top 40 blogs and websites in the video production niche.

Feedspot is a RSS feed content reader that sources all your blogs, websites, podcasts, YouTube channels, and social sites in one place. Users can categorize each feed, share posts to other social accounts, monitor trends and competitor posts, do blogger outreach, and schedule and curate content. Feedspot also helps bloggers grow their web traffic and revenue!

Check out our listing here Top 40 Video Production Blogs and Websites To Follow in 2020

Staying Authentic During These Troubling Times

“If you’re putting out there; how you truly feel, I think more people will want to buy your brand based on the authenticity of the brand.”

This quote, from episode 32 of our podcast with Michael Preston, mentions the potential impact authentic messaging has on your brand. Michael is the founder of the digital marketing company, Pink Shark Marketing.

Hear our discussion in this episode as we talk about his creative flow process, the difference between advertising, branding, and marketing, how ads don't need to be huge productions to be effective, and what brands should do with their messaging for ads during this sensitive time.

The full episode is available under Creative Haven on iTunes here: Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business.

Framing Basics

How do you convey a professionally creative scene in a shot? Position the camera in a way that guides the viewer where you want them to be. Follow these framing basics and techniques to create a clean shot and help the viewer understand your scene better. In this clip from our video content course, we explain and provide useful tips in implementing the Rule of Thirds, eye lines, 180-degree rule, headroom, depth, and symmetry framing techniques.

Advantage of Having Multiple Skills, Working In A Team Environment, And Why Creatives Shouldn't Run A Company

Come listen to our latest podcast episode with guest, Lesley Lopez. As an experienced producer, Lesley has produced many independent features and branded commercials for brands such as Nestle, Nickelodeon, and Sony. She is the COO of ReKon Productions and a member of the Producers Guild of America.

Throughout this episode, we discuss the advantages of being multi-talented, the process of working with directors, and why creatives shouldn’t own a company if they solely want to create art.

Listen to episode 34 on Apple Podcasts here: Advantage of Having Multiple Skills, Working In A Team Environment, And Why Creatives Shouldn't Run A Company

Successful Stories Behind The Scenes Shot

Let's gather round the campfire and watch this successful behind the scenes shot and edit below by 9 Pandas and Ivan Krasnyi. 🏆

Being Creative During Negative Times

“So, if you can bring yourself to a point where you can create, you have the ability to actually do something and not just think about it.”

This quote comes from episode 31 of our podcast as Scott shares his advice on how to be creative during the negative climate. Scott Firestone is a showrunner, writer, director, and executive producer of his own production company Firestone Productions and the podcast Poddreams. He has launched iconic series such as Behind the Music, Extra, and World of Wonder.

Listen to this episode again as we delve into the world of video production first with the difference between producing TV shows and digital content, the process of working with clients in the corporate world, and balancing the quality of work with budget constraints.

Listen to the full episode here: TV Shows vs. Digital Content, Producing Stellar Content With Budget Constraints, And The Importance Of Creative Expression.

Succeed in Video Marketing Following This Guide

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How often do you approach videos as you're browsing the web? Have those videos taught you something new, introduced you to a new brand, or gave you a behind-the-scenes of a company? That's the beauty of video. Videos entertain, inspire, and inform users, engaging them to learn more about the company outside the products and services they offer. If you haven't quite figured out your video content marketing strategy and need some pointers, continue reading this guide on using video marketing for your business.

Videos have been increasingly popular over the years, with more and more businesses using videos to reach their target audience. If you haven't branched into the world of marketing yet, you're going to need to with 81% of businesses implementing videos into their content strategy according to HubSpot. As you create or modify your content strategy, figure out the purpose of the video you want to convey. There are different types of videos; explainer, interviews, product reviews, and live videos; you can use them for that goal. For example, if you would like more viewers to see and know about your products, enlisting the support of an influencer for a product review gains access to their viewers and lets you know what viewers think about your product or service. Once you establish and film the video, decide which platforms or pages on your website you want your video displayed. Include a CTA at the end of your video and optimize the video for the viewers watching on different platforms and devices.

Now, let's get into some of the reasons why implementing video marketing is important for your business. There is a projected increase of over 80% of traffic containing videos by 2021. As many businesses are uploading videos and telling their stories, to stay with the competition, post authentic-driven videos that share your story through live or animated videos, as examples. Creating these authentic and engaging videos lets your viewers know who you and your brand are and eventually help drive conversion rates. According to Social Media Today, 90% of consumers say watching a video helps them in deciding to buy a product. Videos are an accessible and versatile content medium that lets your viewers learn something from you, whether it's educational, entertaining, or truly inspiring.

Credit: Written by Digital Marketing Institute THE IMPORTANCE OF VIDEO MARKETING

3-Point Lighting

How does 3-point light work to elevate the lighting of your subject? 3-point lighting works as a guide to light up your subject and scene using three lights called the key light, fill light, and hair or backlight. Each light is positioned at an angle that compliments the mood and style you want to portray. In this clip from our video content course, we explain the functions of each light in the 3-light kit.

Modern Era Of Visual Effects, Impact Of Technology, And The Need To Embrace Newer Technology

Get ready to listen to our latest episode with guest Tim Pipher! He is the owner of La Castle Studios, a production studio that combines cutting-edge technology with high-quality camera equipment. This studio has a selection of unique virtual environments, visual effects, and physical sets.

In this episode, learn more about the technology he uses at LA Castle Studios, the benefits it has on creativity and artists, and how producers should adopt new technologies for future productions as they save money, time and reduce waste.

Listen to episode 33 on iTunes here Modern Era Of Visual Effects, Impact Of Technology, And The Need To Embrace Newer Technology!

Working with Clients

“It’s all about relationships, because once you build that relationship, then you are going to be invited to the table to have those creative conversations.”

In this clip from episode 30 of our podcast, Ryan Mills shares his insight on being creative while working with clients. Ryan Mills is the executive producer and media sales manager at a media company called Rowlbertos Media. Take some time to listen to this episode again as we discuss topics such as the importance of organization and how knowing sales, marketing, and project management influence a creative workflow. We also talk about how to remain adaptable as a business to survive during COVID-19 and how to be authentic to your brand’s voice but mindful regarding messaging around the BLM climate.

Full episode is available under Creative Haven on iTunes!

Listen to episode 30 on iTunes here:Undervalue Of Creativity In Marketing, The Importance Of Working In A Team, And Why Organization Is Important

What's Good For Business? Video Marketing is!

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As a small business owner, you take pride in your craft. Your product or service, your background, and your story are all central to your brand. So why wouldn’t you want to share that story with your audience in a visually appealing way? With 81% of today’s businesses using video marketing, according to Rialto Marketing, and 82% of internet traffic will be full of videos by 2021, it makes sense to start a video marketing strategy. If you’re new to video marketing and are wary of what it can do for your business, that’s alright because we got an amazing guide on how to make video marketing a beneficial strategy to implement.

Video marketing is the strategy of using videos as content to market your product and services. With this in mind, it’s possible to create any video type that serves the purpose and goal you’re trying to reach. First, think about the video categories such as educational, entertainment, and informational videos and video types such as explainer videos, product videos, testimonials, FAQ, and more. You can make any video type with the purpose of it sounding educational, informative, entertaining, or all three! There are so many ideas you can use to get your story out there to your consumers. To do that, you’ll need the necessary equipment. Video equipment and resources are more accessible and beginner-friendly than before, thanks to today’s rising technology.

After you’ve created your video, upload the video to your website and social media channels. Studies show that having a video on your website increases organic search engine results by 157% and conversions by 80%. Those are important statistics; because when more consumers watch your videos, more may share with their network, know who you are, who your business is, and what your product or service can do for them. So let’s create a video to highlight your story and grow your customers. For more statistics and reasons, click on the article below.

Credit: Boosted Video Marketing for Small & Local Businesses in 2020

Trifecta Setup

What settings do you use to get the best shot in your films and photography? Whether you’re new to photography or need a refresher, it’s good to be familiar with these settings to use them to your creative advantage. Balancing the ISO, Shutter Speed, and Aperture, or the Trifecta Setup, can result in the right amount of light and quality exposed at the right time for a stunning photograph or shot. In this clip from our video content course, we explain and recommend the three important camera and lens settings you need to know to get the shot you desire.

Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business,

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Listen to our next podcast interview with Pink Shark Marketing founder, Michael Preston! Pink Shark Marketing is a digital marketing company that helps develop brands and convert sales using many services such as SEO, Social Media Management, creative strategy, and web design.

Michael is a great guest to have on our podcast as we talk about how producing effective ads doesn’t always need to have a high production value and the difference between branding, marketing, and advertising. We also talk about his creative flow process and his advice on how companies should approach their advertising messaging during this time.

Listen to the full episode here: Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business

Building Lasting Relationships

“And I just, I love that chance to connect and build bonds with people through collaborative work. I think it’s a powerful, powerful thing.”

An amazing quote from episode 28 of our podcast interview with Billy Samoa reflects on the long term value of building relationships with the people that you work with. Billy Samoa is an entrepreneur, filmmaker, coach, podcast host of Insight Out, and owner of Insight Media which helps people who are starting their journey. He also has become the top salesperson in the renewable energy industry and sold his feature film for distribution to Netflix, Amazon, and Apple.

Listen to this episode again as we talk about how filmmaking skills helped him become a top salesperson, the importance of serving others and building relationships to expand influence, and that everyone you meet has something to offer. Listen to the episode on iTunes!

Why Transforming Your Stories into Videos is Good For Business

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Tired of using text to tell your stories but don’t know how to convey them visually? We all know how powerful stories can be, especially when told in a video format. Here’s why uploading videos can prove to be beneficial for your business strategy.

With video as apart of your content strategy, you will be able to convey your messages in a clear, concise, and visually appealing manner your audience will enjoy. Videos are a very content-versatile medium, which means you can post videos of product launches, behind the scenes clips, webinars, and even educational content! There’s even the possibility of your video shared online. Social media videos are shared by 1200% more than text and images, according to Small Business Trends. The videos you create influence consumers’ buying decisions. According to a study by Forbes, 90% of consumers use product videos to help them make buying decisions. It’s best to place your videos in places where your consumers are researching; search engines, websites, review sites, and video platforms.

Aside from how video marketing can be useful as entertainment and information for your audience, it is also a helpful tool used to grow your business. There is a 49% increase in revenue from marketers who use videos than those who don’t have video marketing in their strategy, according to Aberdeen Group. It’s possible to see growth in revenue, web traffic, backlinks, website conversion rates, email and website click-through rates, and search ranking as well if your videos are on your website. Data from Mist Media concludes that the average internet user spends 88% more time on a website with video. Video marketing is a strategy used by many marketers, business owners in every industry to share their stories about their brand to connect with their audience and grow their business. Let’s get started creating videos for your business.

Credit: Written by Kendall Walters 10 Benefits of Video Marketing: Why Use Video for Business

Resolution & Aspect Ratio

What do you know about the video settings that affect your image quality and size of your video? Not much? Well, for starters, the resolution affects the overall quality of your videos. The more pixels you have, the higher the quality. The aspect ratio also determines the quality and size of your video when uploaded. When you’re ready to upload, you’ll need to choose a file type that is compatible with your needs. In this clip from our video content course, we go over the specific video settings you need to know when preparing your video for distribution.