Are you planning on shooting outdoors? Be prepared with what and how you want to shoot before you film anything outdoors as the location, time of day you plan to shoot, and legal documents all play a role in choosing the site. As shooting in exterior surroundings can be unpredictable, carry tools such as a windsock, ND filters, LED lights, and other essential camera sound and lighting equipment with you. In this clip from our video content course, we go over tips and advice to make filming outdoors a breeze.
Breakfast Cereal BTS Clip
Breakfast is the most important meal of the day. Take a close look below at this behind the scenes clip of a cereal being assembled by Eimantas Raulinaitis.🥣
A Cool Website Kills Your Business
“All you need to do is catch their attention. If you force them to learn the navigation, learn how to explore your website, guess what? They’re just going to leave.”
In this clip from episode 29 of our podcast, Terry Wu offers his advice on how designing an intricate website affects user engagement. Dr. Terry Wu is the host of a popular TedX talk about neuromarketing and owner of Neuromarketing Services, an online marketing firm that specializes in the understanding of how consumers make buying decisions. Listen to the full episode as we discuss how the human brain works when we see ad campaigns, the slight downside of being too creative with content and design, and the importance of keeping content looking "real" rather than "fake" on Apple Podcasts here: The Importance Of Creativity In Marketing, How A Cool Website Kills A Business, & How Stress Inhibits Our Brain Function And Creativity!
Using a Studio
Need a studio to produce your videos? Having a place dedicated to shooting your videos can give you the flexibility to create what you want at a time and place that is convenient for you. Keep what type of videos you are producing in the back of your mind as you adjust the studio space. In this clip from our video content course, we discuss renting vs. creating a studio, and how important rearranging the lighting, background, electricity, ventilation, and soundproofing the studio is to the type of video you’re shooting.
Colgate Optimism Teaser 1
Why do you choose to be optimistic in this crazy world?
I had the honor of working with Colgate(R) and YouTube to create a branded content series for one of my YouTube channels, StrifeTV, which tells the stories of 3 artists and how dancing has helped them overcome tough challenges in their lives and strengthened their optimism on life.
Watch the first episode at https://youtu.be/T_WLpIBS2OY, this is just a teaser.
The 2nd episode will premiere on September 25 and 3rd episode will release on September 30th on Youtube.com/StrifeTV
Thanks for watching!
Busy Tea Commercial
When your busy schedule throws you this way and that, take a deep breath and rest. Watch here how this swift commercial for Cozy Tea Vietnam is set in motion in this behind the scenes clip by Hai Bac.☕️
Learn How To Start Video Marketing For Your Business
Are you looking forward to branch your business into the world of video marketing? If you’re a business owner or creative and are feeling a bit lost in terms of how video marketing can help your business over other forms of content, no need to feel lost! The following reasons and tips will provide you with the tools to get you started producing and uploading authentic videos.
First off, it’s important to acknowledge the statistics supporting video marketing. Technology is rapidly increasing, with videos being one source of where viewers receive their entertainment. According to a Business Insider projection, video is expected to take over 82% of internet traffic by 2021. That is a huge majority over other forms of content. It makes sense why marketers, who include videos in their strategy, report an increase in revenue of about 49% than those who don’t and believe that video has the best ROI. If over 500 million hours are watched on YouTube, the site that holds around 1/3 of the total of global internet viewers, then it would make sense why video is shared 1,2000% times more than image and written content combined.
Now, let’s get started with your video marketing strategy. Know why you are creating videos. Define those goals as those goals will help you decide what type of video you want to create and serves as a measurement when you review the video’s analytics. Whether your goals are to increase brand awareness or entertaining your viewers, make sure you know what your target audience is looking for in your videos. To do that, review and analyze your social media posts, website, or blog. See where there are questions or opportunities to teach and inform and use that information as your base for a video topic.
You may have created a video for your audience, but are they watching it? Depending on your business, your target audience may belong to a demographic that frequents one platform to another. Pinpoint the platform or platforms they frequent the most and upload your native video there. After you’ve completed your audience research, it’s time to plan out the type of videos you can create. There’s no limit to what you can or can’t make; however, creating other videos like testimonials, product videos, and live videos cater to different goals such as to entertain, inform, or educate.
Once the goal setting, audience research, and video type decision making is finalized, it’s time to decide if you want to shoot your video with a video production/ marketing company or by yourself. Before choosing a video production company, review their content and how they foresee your video will come to life. If you choose to create the video, invest in some of these recommended tools: DSLR camera or high-quality smartphone, tripod, external light and microphone, and editing software. Before you upload the video, make sure the subject can be heard and seen well. The video itself should be kept short with a CTA at the end. Add any relevant keywords and share the video to social media and email contacts. Most importantly, review what performed well or could use some improvement in your video analytics page. Reflect on your goals and ask yourself if that video is on track to meeting them. Then market the next video in the same or improved way. Read the article below for more video creation and marketing tips.
Credit: Written by Kylie Ora Lobell How to Get Started with Video Marketing
Understanding Audio
Can your audience hear you properly in your videos? View our recommendations for a clear quality sound and select your equipment for the production that fits the filming scene, such as field interviews and other video productions. Learn about the various external audio equipment like lavalier microphones and some of their advantages and disadvantages to using them in this clip from our video content course.
Flawless Stop Motion Clip
Visually watch each frame come together in this exciting stop motion flawless clip by Jersey Filmmaker.💄
Got Stuck? Try These B2B Video Marketing Ideas To Update Your Content
Have you run out of videos in your video marketing content strategy and need some more crafty ideas? Countless B2B marketers are using video marketing to promote their content, increase their SEO, and educate their viewers. According to a survey by Wyzowl, approximately 85% of businesses plan to increase their video marketing budgets. Don’t fall out of the competition now! With and more people online watching videos for many purposes, there is always an avenue your business can fit into with a video. With that being said, here are examples of videos your business can create!
There are plenty of inexpensive options for creating and uploading videos. If you’ve been in the business awhile, you may have a list of blog entries waiting to be transformed into a video. Recycle that blog into a short video highlighting the main idea. This can be the opportunity to create educational videos that answer one or two of your target audience’s questions. You will have plenty of ideas to choose from as you curate the old content into new video ideas. No blog entries? No problem! Go live on platforms like Instagram and Instagram. You could also host a webinar and upload snippets on your website or social media. Do you need to promote your business? You can create a corporate brand video that focuses on your purpose and mission, service and product promotion videos, and testimonials.
With every video, make sure it appeals to your audience, is engaging, authentic, and gets to the point. There’s always the option to hire a video production company to develop your video content marketing strategy and film a video for you. Upload your video natively and on YouTube. Remember, about 1.5 hours of videos are watched online. Make your video the one they see. For more tips on B2B video marketing, check out the link below.
Written by: Paul Slack 2020 Will Be The Year for B2B Video Marketing. Are You Ready?
Understanding Lighting
How is the lighting on your videos? Do you need more information on which type of lighting is efficient for your production? Understand which lighting is cost-effective, energy-efficient, and flexible for your video creation needs. In this clip from our video content course, we dive deep into the uses of these types of lighting: Tungsten, HMI, Fluorescent, and our recommended LED lights.
London Hyperlapse Timeline
Ring! Ring! Travel calls! Glimpse into a hyperlapse of London in this timeline edit by Andras Ra.📞 Watch the clip here:
Adapt in the Industry
"If you have only shot wedding videos and then you want to make a brand promo, there is a bit of a disconnect, you know? But if you think, right now, like "Hey! What are people going to need? What businesses are open? Or what are the current problems right now?" and if you explore that a little bit and you're willing to adapt or change what you're doing or what you're offering or..."
This quote from Reema Dutt highlights how being agile and adaptable to change helps pinpoint what the current needs are in the respective industry. Reema is the co-founder and head of business development at Luminoustudios, an all-female video production company who has worked with brands such as Polaroid, UC Irvine, Google, The Smithsonian Institute, and Fiverr. Listen to this amazing podcast episode again as we explored topics of transitioning from filmmaking to producing branded content, the importance of balancing business with creativity, the process of building and managing a media agency, and how she gets her inspiration from conversations and analyzing ads.
The full episode is on Apple Podcasts at Creative Haven Here: Building A Media Agency, Balancing Business And Creativity And Adapting to Covid-19
Social Media Video Marketing Tips Every Small Business Owner Should Know
Are you a small business owner and are struggling with your online presence? Have you considered uploading videos about you and your company to social media? Videos on social media are only increasing, with Facebook seeing a 258% increase in branded videos from 2016-2017. Your videos will have a higher chance of getting noticed if you follow these following tips.
Outside of your goals for your business, consider adding these to your video marketing strategy. Create videos that draw your viewers' attention, sustain their attention, and leads them to an action outside the video. To start, think of the social media user in mind when you create your appealing video. Looking for ideas on what to post? Look no further than in your FAQ section. Your frequently asked questions section is a fantastic source for video content because you will be creating videos that answer your target audience’s questions and shows that you acknowledge their questions. Have some background footage from a recent company video? Post it! Don’t have a video? Do it live! Live-streaming is an excellent way to authentically show who you and your company are while interacting and informing viewers on company news or a product or service your company has to offer.
Another opportunity for engagement is to create short attention-grabbing videos. Focus on grabbing their attention in the first 30 seconds of your video. Telling an enriching story that draws your viewers in and connects them to the story is an idea. Think about creating short informational or how-to videos that appeal to a customer’s question or pain point that leaves the customer wanting more videos. When they’re looking for more of your videos or how to interact with your company, the best place to tell them is in a CTA. Include a Call-to-Action at the end of your video that directs viewers, whether it’s to sign up for an email list or to click a link for related material; make the CTA clear and actionable.
Once you’ve created your engaging video, upload it natively. Native videos play automatically on the platform it was uploaded to, as opposed to external video links. Your viewers want to watch videos on the platform their currently watching videos on. Taking them away to YouTube when they were on Facebook won’t help your Facebook video’s engagement as expressed by the 478% more shares Facebook native videos have than external video links, in a study by Quintly. Uploading engaging short native videos will do wonders for your business! For more information about how social media videos can help your business, check out more tips in the article!
Credit: Written by Sean 7 Social Media Video Marketing Tips for Your Small Business
Buying the Right Camera
Buying the right camera that matches your skill level? Help us narrow down your camera list with choices of the best cameras suited for the type of video you want to create and your level. In this clip from our video content course, we list the recommended cameras for the beginner, intermediate, and advanced stages.
Dynamo Dream Teaser Shot
In this world, everything is an illusion. Watch below how the special effects transform this shot from the Dynamo Dream teaser by Ian Hubertz🚈
Learning To Evolve Your Art
"We're always trying to also taking that seed of what we've done by keep evolving it over time. I think this is where the collaboration between us, our team, and constantly brainstorming about like, "We've done this before, how do we do it differently?"
This quote from Jenny Wu, indicates how reflecting on the past work to create something new in the present, will allow one to evolve their work into interesting dynamic pieces.
Jenny Wu is a designer and the founder of a 3D printing jewelry brand called LACE, as well as a partner of an award-winning architecture firm called Oyler Wu Collaborative. Revisit this episode with Jenny as we discussed the importance of learning new technologies to enhance creative workflow, the importance of trusting a team to execute creative ideas to free personal time and how merging the technical and creative side of design is crucial for the future.
The full episode is available under Creative Haven on iTunes Here: Leading Creative Teams, 3D Printing Jewelry, and Merging Technology with Creativity for Innovation
Read This First Before Creating a Video Marketing Strategy
Technology continues to rise, with marketers implementing strategies that work best for their company. One of these strategies is video marketing. About 76% of businesses who use this strategy recorded an increase in traffic due to video and 78% of people watch online videos every week, according to Report42. So what can you do with video marketing? Well, if you’ve got an idea in mind for a video for your company, then you’re one step closer to your video marketing strategy.
As you create a video marketing strategy, focus on the purpose of the video, who it’s going to, and how you’ll measure the success of the video. For starters, your target audience plays a special role in your videos. Create a buyer persona that specifies what the audience needs, wants, and has questions about. Not only will this help you create content that is catered to them but will also give you plenty of ideas. The next step is to define your video marketing goals. Setting measurable clear goals such as increasing brand awareness or an email list, will guide you and hold you accountable when reviewing the video outcomes.
During the planning stage of your strategy, you need to think about if you plan on spending any money on video creation. Your budget depends greatly on the type of videos you want to create and your video schedule frequency. It’s important to consider whether the video and the content fall in line with your customer buyer journey, whether you choose to create a demo, how-to, animated, or combination video. Consider the ultimate reason why you’re creating videos. If you’re creating videos as part of a campaign or as part of a regular content strategy, then decide if hiring a video production team, freelancing, or creating videos yourself is ideal for your strategy. Overall, choose a video type that aligns with your budget, business, and target audience.
Once the video is uploaded, it’s time to measure your video’s performance. Keep these metrics in mind as you review your own metrics:engagement rate, view count, likes and comments, and conversion growth.Reviewing these key metrics will help you determine if you need to adjust your strategy to meet your business goals. For more useful statistics on how video marketing is essential for your business,view the article below. The cats out of the bag when it comes to this video marketing strategy. Now it’s up to you to d’s out of the bag when it comes to this video marketing strategy. Now it’s up to you to decide what you want to do with it.
Credit: Written by Mila Bera 6 key tips to consider when creating a video marketing strategy [Infographic]
Understanding Pre-Production
Are you prepared for your shoot? Have you captured the direction of your video through a script or outline? Pre-production is the stage where you get all your creative and operational tasks organized and finalized before you start filming. A good amount of time must go into this planning stage as this determines what your story is, who is your cast and crew, when you're filming, how you're shooting the video, where the video takes place, and other critical elements. In this clip from our video content course, we explain the essential elements that go into the pre-production stage.
Drink Behind the Scenes Collaboration
Delightful behind the scenes clip of a drink display by Amr El Saadany. Watch below the camera highlights the many components of the drink.🍹