Education

Developing Client Relationships, Effective Growth Tips For TikTok, And The Importance Of Building The Right Tea‪m‬

On this episode of our podcast we have the MontaVega Media COO of one of the top video production companies in Austin, Texas, Matthew Rogers!

Listen to this episode as we talk about the importance of building trust in your client relationships, using past work to guide clients towards a decision, the importance of building a team that strengthens your weaknesses, and why TikTok is the best social media platform right now because of the favorable algorithm which increases traffic across all platforms.

Listen to episode 53 on Apple Podcasts here: Developing Client Relationships, Effective Growth Tips For TikTok, And The Importance Of Building The Right Tea‪m‬

Dunkin' Cereal Behind the Scenes Commercial

Get your caffeine now in your cereal in this behind the scenes for a Post Cereals and Dunkin commercial by Peter Cote 🥣 Watch the clip here:

Investing in your mind's eye

“So, spending money on information, by far, is the best thing that I’ve decided to do with my life.”

Hear Mitchell Ruiz reflect and give his younger self advice on becoming financially literate to invest in yourself. Mitchell is an entrepreneur that specializes in mindset coaching, network organizing, and real estate.

Listen to this conversation again as we talk about how poetry helped him make sense of the world growing up as a disenfranchised youth and how fitness has positively impacted his life. We also talk about his goal to teach marginalized communities to practice positive thinking and gratitude and how spending money on self-education is the best investment.

Listen to episode 51 on Apple Podcasts here: Changing Pain Into Power, The Best Personal Investment, And The Positive Impact Of Fitness‬

How To Create Professional Video Content To Grow Your Brand Online...Without Spending Tons of Money On An Agency

Do you need to create videos to generate more sales? Do you want to train an in-house team to create videos so you don't spend thousands of dollars on an agency?

If you said yes to the questions above, this free training is for you. When you sign up today, you'll get access to a 3-part video series where you can learn everything below:

  1. How To Borrow Viral Video Ideas From Your Competitors So You Can Start Making Videos Quickly Without Having To Spend Days Coming Up With Your Own Ideas!

  2. Filmmaking And Videography Fundamentals From Framing To Lighting So You Can Make Professional Videos Without Investing In Expensive Equipment Or Hiring A Big Team, Plus Equipment And Software Suggestions For All Levels.

  3. ​Content Strategy Basics So You Can Establish Your Goals And Target Audience, Plus The Platforms They Consume Content On So Know Which Type Of Videos To Make So You Don't Waste Time And Get The Results You Want.

  4. ​Digital Marketing And Social Media Best Practices So You Can Optimize All Of Your Video Posts For Maximum Views, Engagement, And Conversions.

  5. ​How To Utilize Stock Assets (Footage, Music, Images, Etc.) And Free Automated Animation Software So You Can Start Creating Amazing Videos Without Picking Up A Camera Or Hiring An Animator!

You'll get all the information and tools you need to create video content on your own so you don't have to spend money on an agency. Save more time, save more money, do it yourself with your team. Everyone is going in-house these days, it's time for you to train your team with someone who's created videos for Spotify, Sony, HBO, and Colgate.

Sign up at services.thecreativehaven.com!

Evolution of Digital Media, Life As An Activist, And Leveraging New Technology‬

On this episode of our podcast, we have award-winning writer, director, and producer Evette Vargas! Evette is also an activist and founded The Writers Room 5050 to mentor storytellers. She has produced series for Amazon and MTV and produced interactive content for Fast And Furious, Madonna, and the Lord Of The Rings trilogy.

Our discussion explored the evolution of digital media, why it's important to focus on the story first before the platform, the power media has in informing and educating the world, and how new technology has given us the ability to make and distribute content easily.

Listen to episode 52 on Apple Podcasts here: Evolution of Digital Media, Life As An Activist, And Leveraging New Technology‬

Milan Fashion Week Fashion Film Behind The Scenes

Grab your virtual tickets when you watch the spectacular behind the scenes of the Milan Fashion Week fashion film "How Far Can You Go?" for Camera Nazionale della Moda Italiana (CNMI) by The Blink Fish below 🛫

Let your brain think to find your passion

“And if you’re looking for your passion or what you care about, I encourage you to just carve out the time so you can think. Have time to be bored so that your brain can go in new ways.”

In this clip from episode 50 of our podcast, ex-pro skier and partner and head of community at Summit, Langely McNeal, offers great advice for creators searching for something they’re passionate about by spending time thinking.

Re-listen to this episode on Apple Podcasts as we talk about healthy habits, the effects physical activity and extreme situations have on the flow state, and the power of meditation and mental fitness. We also talk about journaling, creating live and online experiences for group connections, and creating genuine connections over video chats.

Listen to episode 50 on Apple Podcasts here: Healthy Habits For Optimal Performance, How Journaling Helps Find Purpose, And How To Create Genuine Connections Over Video Chat‪s‬

Investing in video content is essential for your success. Find out why.

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So you know that video is constantly present in our personal lives, but do you also know that video works well in your business too? Video is a powerful engagement tool that when implemented in a marketing strategy can help reach any goals your business may have. It’s accessibility due to technological advancements have made it more possible for companies to train employees, hold meetings, and educate and entertain consumers. Include video in your marketing strategy, using these reasons to guide your decision.  

For hiring businesses, video is an excellent source to train your new employees without spending a huge sum of money for extensive training programs. Help your employees retain information by creating interactive videos that compliments every employee’s learning style. There’s no need to change the entire video when updating the video. You can make a few changes, while allowing your viewers to replay the video at any time. Businesses have shifted and adapted to using online formats to navigate the changes of the lack of workplace environment surrounding the pandemic. Video is one method that draws consumers in to make a purchase. Provide virtual alternatives to physical events and meetings so that your clients and potential consumers stay connected with your business.

Viewers’ preferences shift as technology increases and different types of content becomes preferable. Whether you choose short-form or long-form content create videos with your target audience and goals in mind. Short-form content is great when you want to engage with your audience in a span of 15-60 seconds. Long-form content works well with interviews, educational videos, how-to videos, and demonstrations. A longer video gives you the opportunity to share your brand story and explain any products services without feeling like you are short for time. Improve how you approach your long-form and short-form content in your marketing strategy to increase brand awareness and engagement.

You don’t necessarily have to start from scratch to create a video. Your written content is the foundation for your video. Your viewers will retain more of what was said in the video than what was read in the written content. Use any old blog posts, scripts from interviews, and guides as inspiration for your next video. Make your video appear where your target audience is. That means placing videos in your email newsletter, social media platforms, and website. Analyze the results from the video to make sure you’ve targeted your audience, then refine your strategy for the next campaign. Overall, video connects your customers to you. Add, adapt and analyze your marketing strategy with videos as your investment.

Credit: Luke Fitzpatrick 7 Reasons To Invest In Video Content In 2020

Best Lights For Video Content

Which type of lights is best for your video production? Tungsten, fluorescent, or LED lights? Choosing the lighting in your video production is a crucial task as it sets the tone and mood for the scene you’re shooting. Become acquainted with the lights available and how their use might benefit your needs. In this clip from our video content course, we break down the advantages and disadvantages of using tungsten, fluorescent, and LED lights.

Changing Pain Into Power, The Best Personal Investment, And The Positive Impact Of Fitnes‪s‬

Today’s podcast episode welcomes entrepreneur Mitchell Ruiz! Mitchell focuses on mindset coaching, network organizing, and real estate.

Join us for this conversation as we talk about how poetry helped him make sense of the world growing up as a disenfranchised youth and how fitness has positively impacted his life. We also talk about his goal to teach marginalized communities to think positively with gratitude and how spending money on self-education is the best investment.

Listen to episode 51 on Apple Podcasts here: Changing Pain Into Power, The Best Personal Investment, And The Positive Impact Of Fitness‬

Finding Joy and Understanding Failure

“But I think we’ve been also raised in a way to understand that it’s okay to not always be perfect, it’s okay to fail, as long as you learn from that failure.”

In this clip from episode 49 of our podcast, Michael reflects on how his upbringing taught him important life lessons that continues to guide him throughout the choices he makes today.

Michael Dumlao is an activist, artist, brand director at Booz Allen Hamilton, and the author of “Wisdom of Guncles: Living Life from a Queer Perspective” scheduled to publish in summer 2021.

Listen to this episode again as we discuss the role migration plays in his identity and creativity and how his upbringing as a Filipino immigrant and coming out as a gay Asian person was incredibly tough. We also talked about his upcoming book and how it uplifts untold LGBTQ stories.

Listen to episode 49 on iTunes here: How Culture Influences Creativity, Being Queer In The Late 90's, And The Importance Of Authenticity!

4 Video Marketing Trends to Expect in 2021

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If you're still looking for that cost-effective, versatile content medium to grow your brand, connect with your audience, and share your latest products and services, then video marketing may be the marketing strategy to help accomplish your goals. We have already seen how powerful video can be from connecting with friends and family, holding company meetings, and attending virtual events. Video in 2021 will continue to be a driving force, especially in B2B and B2C companies.

Video marketing is a profitable, growing presence on our social feeds and search engines. The market will continue to grow with a market forecast of $70 billion and increased ad sales from $45 billion to $61 billion by this year, according to Forbes. These companies are making the right investments into video because at least one person watches 100 minutes of video daily. There has been a shift in how businesses conduct business due to the pandemic. Businesses, religious organizations, sports organizations, and musical artists have adapted how their company operates by letting video be the primary mode of communication and connection. Video contributes to the innovative shift by providing a cost-effective and convenient approach for holding meetings and attending conferences and events. Businesses will see how video improves the current circumstances as motivation to be adaptable and innovative to change.

Credit: Kevin Roberts Video Marketing in 2021 (B2B & B2C Trends)

Best Cameras To Buy For Video Content

Is your camera lacking in the special features you need for optimal quality? Or does it have too many features you may not need yet? Aside from your skillset and vision, cameras are one of the most important tools for photography and videography. No matter what your level of familiarity is in using cameras, choosing any of these selections will help you shoot a video with the camera you’re comfortable with. In this clip from our video content course, we reveal the cameras best suited for video creators at the beginner, intermediate, and expert levels.

Healthy Habits For Optimal Performance, How Journaling Helps Find Purpose, And How To Create Genuine Connections Over Video Chat‪s‬

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On this episode of our podcast, we have ex-pro skier Langely McNeal! Langely has competed at the World Cup and X-Games and is now a Partner and Head of Community at Summit.

Listen to this episode as we talk about the importance of healthy habits for optimal performance, how physical activity and extreme situations can get you into your flow state, and the power of meditation and mental fitness. We also talk about how journaling can help find your purpose, the process of creating live and online experiences for group connections, and how to create genuine connections over video chats.

Listen to episode 50 on Apple Podcasts here: Healthy Habits For Optimal Performance, How Journaling Helps Find Purpose, And How To Create Genuine Connections Over Video Chat‪s‬

Meet Them Where They Are

“Because if you deeply understand a customer and understand way beyond your product or service, then you can build a program for them.”

Laura makes a fantastic point about how businesses need to understand their customers first to build their brand in this clip from episode 48 of our podcast! Laura Sheridan is the founder of business consulting company Viva La Brand.

Hear more from this interview as we discuss important topics such as copywriting, speaking in your customers' language to be relatable, and understanding your current customer’s needs to adjust and strengthen your marketing strategy to attract potential clients.

We also discuss the definition of branding, recognizing which needs your company is fulfilling with surveys, and the importance of building a network with other professionals to grow your company.

The full episode is available at Creative Haven under Apple Podcasts here:The Importance Of Copywriting, Understanding Your Customer, And The Definition Of Brandin‪g‬.

What's Trending For Video Marketing in 2021?

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Video continues to be the content medium used in industries ranging from insurance firms to charities. As video continues to be rampant with consumption in 2021, it is time to monitor which video marketing trends will be present this year.

Social media platforms continue to offer new features to their platforms. LinkedIn introduced two new features added at the end of 2020 to join the channels with prominent social video and live-streaming abilities. Strategize how using LinkedIn Stories and LinkedIn Live can help your professional videos. Increased social media use calls for more opportunities to appeal to your audience. With most users using multiple platforms to communicate with others, your company should also branch out onto the social media platforms and create content that reflects your brand and product offering in different video formats and aspect ratios.

Regarding your video creation process, expect to see more industries adapting and improving the work from home video content approach with podcasts, Zoom calls, and live events. Adaptation is key, and if you’re struggling with how to inform your consumers about a product or service, then incorporate explainer videos into your video marketing. According to Google, about 70% of viewers watch YouTube videos to assist in a problem they have. Use explainer videos to guide your audience to make the right decision for them. Continue to test and monitor these trends while promoting valuable and relatable content.

Credit: The Animation Guys 2021 Video Marketing Trends To Look Out For

How to Prep for Video Shoots

Wondering how you’re going to prepare for your video shoot? Now that you have the materials to create a stellar creative brief, let’s jump right into the pre-production. The preparation stage is a crucial step to the production process as it organizes and plans out the concept of your video and the elements incorporated to make the production cohesive.

There are many necessary elements to the preparation stage, but these are the essentials to prevent any mishaps during the shoot. The creative pre-production part focuses on letting the concept come to life through scriptwriting and visually through storyboards and outlines. The operational pre-production focuses on obtaining permits, release forms, and call sheets for the location, cast, and crew.

In this clip from our video content course, we touch on what to include in the pre-production process for a successful production shoot.