Education

Succeed in Video Marketing Following This Guide

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How often do you approach videos as you're browsing the web? Have those videos taught you something new, introduced you to a new brand, or gave you a behind-the-scenes of a company? That's the beauty of video. Videos entertain, inspire, and inform users, engaging them to learn more about the company outside the products and services they offer. If you haven't quite figured out your video content marketing strategy and need some pointers, continue reading this guide on using video marketing for your business.

Videos have been increasingly popular over the years, with more and more businesses using videos to reach their target audience. If you haven't branched into the world of marketing yet, you're going to need to with 81% of businesses implementing videos into their content strategy according to HubSpot. As you create or modify your content strategy, figure out the purpose of the video you want to convey. There are different types of videos; explainer, interviews, product reviews, and live videos; you can use them for that goal. For example, if you would like more viewers to see and know about your products, enlisting the support of an influencer for a product review gains access to their viewers and lets you know what viewers think about your product or service. Once you establish and film the video, decide which platforms or pages on your website you want your video displayed. Include a CTA at the end of your video and optimize the video for the viewers watching on different platforms and devices.

Now, let's get into some of the reasons why implementing video marketing is important for your business. There is a projected increase of over 80% of traffic containing videos by 2021. As many businesses are uploading videos and telling their stories, to stay with the competition, post authentic-driven videos that share your story through live or animated videos, as examples. Creating these authentic and engaging videos lets your viewers know who you and your brand are and eventually help drive conversion rates. According to Social Media Today, 90% of consumers say watching a video helps them in deciding to buy a product. Videos are an accessible and versatile content medium that lets your viewers learn something from you, whether it's educational, entertaining, or truly inspiring.

Credit: Written by Digital Marketing Institute THE IMPORTANCE OF VIDEO MARKETING

3-Point Lighting

How does 3-point light work to elevate the lighting of your subject? 3-point lighting works as a guide to light up your subject and scene using three lights called the key light, fill light, and hair or backlight. Each light is positioned at an angle that compliments the mood and style you want to portray. In this clip from our video content course, we explain the functions of each light in the 3-light kit.

Modern Era Of Visual Effects, Impact Of Technology, And The Need To Embrace Newer Technology

Get ready to listen to our latest episode with guest Tim Pipher! He is the owner of La Castle Studios, a production studio that combines cutting-edge technology with high-quality camera equipment. This studio has a selection of unique virtual environments, visual effects, and physical sets.

In this episode, learn more about the technology he uses at LA Castle Studios, the benefits it has on creativity and artists, and how producers should adopt new technologies for future productions as they save money, time and reduce waste.

Listen to episode 33 on iTunes here Modern Era Of Visual Effects, Impact Of Technology, And The Need To Embrace Newer Technology!

Working with Clients

“It’s all about relationships, because once you build that relationship, then you are going to be invited to the table to have those creative conversations.”

In this clip from episode 30 of our podcast, Ryan Mills shares his insight on being creative while working with clients. Ryan Mills is the executive producer and media sales manager at a media company called Rowlbertos Media. Take some time to listen to this episode again as we discuss topics such as the importance of organization and how knowing sales, marketing, and project management influence a creative workflow. We also talk about how to remain adaptable as a business to survive during COVID-19 and how to be authentic to your brand’s voice but mindful regarding messaging around the BLM climate.

Full episode is available under Creative Haven on iTunes!

Listen to episode 30 on iTunes here:Undervalue Of Creativity In Marketing, The Importance Of Working In A Team, And Why Organization Is Important

What's Good For Business? Video Marketing is!

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As a small business owner, you take pride in your craft. Your product or service, your background, and your story are all central to your brand. So why wouldn’t you want to share that story with your audience in a visually appealing way? With 81% of today’s businesses using video marketing, according to Rialto Marketing, and 82% of internet traffic will be full of videos by 2021, it makes sense to start a video marketing strategy. If you’re new to video marketing and are wary of what it can do for your business, that’s alright because we got an amazing guide on how to make video marketing a beneficial strategy to implement.

Video marketing is the strategy of using videos as content to market your product and services. With this in mind, it’s possible to create any video type that serves the purpose and goal you’re trying to reach. First, think about the video categories such as educational, entertainment, and informational videos and video types such as explainer videos, product videos, testimonials, FAQ, and more. You can make any video type with the purpose of it sounding educational, informative, entertaining, or all three! There are so many ideas you can use to get your story out there to your consumers. To do that, you’ll need the necessary equipment. Video equipment and resources are more accessible and beginner-friendly than before, thanks to today’s rising technology.

After you’ve created your video, upload the video to your website and social media channels. Studies show that having a video on your website increases organic search engine results by 157% and conversions by 80%. Those are important statistics; because when more consumers watch your videos, more may share with their network, know who you are, who your business is, and what your product or service can do for them. So let’s create a video to highlight your story and grow your customers. For more statistics and reasons, click on the article below.

Credit: Boosted Video Marketing for Small & Local Businesses in 2020

Trifecta Setup

What settings do you use to get the best shot in your films and photography? Whether you’re new to photography or need a refresher, it’s good to be familiar with these settings to use them to your creative advantage. Balancing the ISO, Shutter Speed, and Aperture, or the Trifecta Setup, can result in the right amount of light and quality exposed at the right time for a stunning photograph or shot. In this clip from our video content course, we explain and recommend the three important camera and lens settings you need to know to get the shot you desire.

Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business,

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Listen to our next podcast interview with Pink Shark Marketing founder, Michael Preston! Pink Shark Marketing is a digital marketing company that helps develop brands and convert sales using many services such as SEO, Social Media Management, creative strategy, and web design.

Michael is a great guest to have on our podcast as we talk about how producing effective ads doesn’t always need to have a high production value and the difference between branding, marketing, and advertising. We also talk about his creative flow process and his advice on how companies should approach their advertising messaging during this time.

Listen to the full episode here: Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business

Building Lasting Relationships

“And I just, I love that chance to connect and build bonds with people through collaborative work. I think it’s a powerful, powerful thing.”

An amazing quote from episode 28 of our podcast interview with Billy Samoa reflects on the long term value of building relationships with the people that you work with. Billy Samoa is an entrepreneur, filmmaker, coach, podcast host of Insight Out, and owner of Insight Media which helps people who are starting their journey. He also has become the top salesperson in the renewable energy industry and sold his feature film for distribution to Netflix, Amazon, and Apple.

Listen to this episode again as we talk about how filmmaking skills helped him become a top salesperson, the importance of serving others and building relationships to expand influence, and that everyone you meet has something to offer. Listen to the episode on iTunes!

Why Transforming Your Stories into Videos is Good For Business

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Tired of using text to tell your stories but don’t know how to convey them visually? We all know how powerful stories can be, especially when told in a video format. Here’s why uploading videos can prove to be beneficial for your business strategy.

With video as apart of your content strategy, you will be able to convey your messages in a clear, concise, and visually appealing manner your audience will enjoy. Videos are a very content-versatile medium, which means you can post videos of product launches, behind the scenes clips, webinars, and even educational content! There’s even the possibility of your video shared online. Social media videos are shared by 1200% more than text and images, according to Small Business Trends. The videos you create influence consumers’ buying decisions. According to a study by Forbes, 90% of consumers use product videos to help them make buying decisions. It’s best to place your videos in places where your consumers are researching; search engines, websites, review sites, and video platforms.

Aside from how video marketing can be useful as entertainment and information for your audience, it is also a helpful tool used to grow your business. There is a 49% increase in revenue from marketers who use videos than those who don’t have video marketing in their strategy, according to Aberdeen Group. It’s possible to see growth in revenue, web traffic, backlinks, website conversion rates, email and website click-through rates, and search ranking as well if your videos are on your website. Data from Mist Media concludes that the average internet user spends 88% more time on a website with video. Video marketing is a strategy used by many marketers, business owners in every industry to share their stories about their brand to connect with their audience and grow their business. Let’s get started creating videos for your business.

Credit: Written by Kendall Walters 10 Benefits of Video Marketing: Why Use Video for Business

Resolution & Aspect Ratio

What do you know about the video settings that affect your image quality and size of your video? Not much? Well, for starters, the resolution affects the overall quality of your videos. The more pixels you have, the higher the quality. The aspect ratio also determines the quality and size of your video when uploaded. When you’re ready to upload, you’ll need to choose a file type that is compatible with your needs. In this clip from our video content course, we go over the specific video settings you need to know when preparing your video for distribution.

TV Shows vs Digital Content, Producing Stellar Content With Budget Constraints, And The Importance Of Creative Expression

Tune in to our newest podcast episode with Scott Firestone! An experienced individual in media production who has helped launch notable series like Behind the Music, Extra, and World of Wonder, Scott is a showrunner, writer, director, and executive producer of his own production company Firestone Productions and the podcast Poddreams. Poddreams is a fictional news storytelling podcast that rewrites real stories for a justice-served outcome.

Join the discussion as we talk about the difference between producing TV shows and digital content, the process of working with clients in the corporate world, and balancing the quality of work with budget constraints.Listen to the full episode here: TV Shows vs Digital Content, Producing Stellar Content With Budget Constraints, And The Importance Of Creative Expression

Rocklets Behind the Scenes Shot and Edit

Indulge your sweet tooth early by watching this chocolate-filled shot and edit below. This behind the scenes of the Rocklets' homemade commercial by Juan Ignacio Cali shows the extensive details during the production and post-production phases.

Finding Your Creative Niche

“You have to talk about something specifically. All your subject matter has to be around something specifically. Because that’s why people are gonna wanna come to you. Because you’re the expert on that thing.”

This quote came from podcast host Ryan Helms as he emphasized the importance of finding a specific topic as the subject of your podcast to grow a niche audience that uniquely separates you from the general podcast audience. As an experienced podcaster, Ryan Helms is no stranger to the business of podcasting with three podcast-related businesses: Melville.App, Legacy Podcasting, and Hustle to Freedom Podcast.

Revisit this episode as we talked about his journey from a 9-5 job with a side hustle to a full-time podcaster and content business owner, the importance of delegation to scale your business, and how continually evolving company with your offerings to stay ahead of your competition.

Listen to the full episode here: Scaling Up A Side Hustle To A Full-Time Business, Staying Ahead With Innovation, And The Scope For Podcasting As A Business

Anticipate This Before You Hire a Video Marketing Agency

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Don’t have enough time in your busy schedule to implement videos in your content strategy? Have you decided to hire a video marketing company to help tell your company’s stories but don’t know what to expect? A video marketing agency works with you to hone in on a strategy that aligns with your goals to create content that connects with your audience. As you search for a company, research their previous projects to get an understanding of their production process during the pre-production, production, and post-production of the video creation process.

In the pre-production phase, a video marketing agency will plan out the strategy for the video campaign and can collaborate on how the video can fit into your marketing strategy through a call-to-action or social media posts, for example. From the type of videos to the content in the video, the agency will help you decide the right plan for your company. Once the video is planned out and is ready for filming, the production phase takes over. The production phase with a video marketing agency is similar to if you were to hire a video production company, in the sense that the video marketing company is responsible for scheduling the shoot, hiring cast and crew, and setting up the set to film.

It is the post-production phase that, once again, sets a video production company apart from a video marketing agency. The editing is not just the main component of post-production. The video marketing agency continues to work towards your goals after the video is completed by either making the video description SEO friendly, increasing engagement, or increasing revenue. A video marketing agency understands the importance of video consumption in your business. Now that you know what to expect when hiring a video marketing agency, you won’t have to worry about if the video aligns with your current marketing strategy.

Written by Dave Grendzynski What To Expect When You Hire a Video Marketing Agency

Run & Gun Shooting

Are you running to a run and gun shoot? There’s no need to carry all your camera equipment because run and gun filmmaking only needs you, your camera, and a few essential tools. The run and go shooting concept is excellent to train yourself on shooting creative shots in a short time-frame. In this clip from our video content course, we introduce the run and go shooting concept.

Behind the Scenes Tech Product Video

This awesome behind the scenes of a series of tech product videos by Anthony Lebedev is another example of how you can shoot at home! Watch below!

Being Creative In Your Professional Life

“There’s story in everything that we do, professionally and personally and creatively.”

This quote came from fellow podcast host of the DreamPath Podcast, Bryan Smith, when he mentioned how creativity, powered through storytelling, exists in our personal and professional lives. In addition to creating the DreamPath podcast that explores the artistic journeys of multiple creatives, Bryan Smith is also a trial attorney and musician.

Listen to this episode again as we talk about how artists need to constantly create new things without referring to their past, how storytelling is used in every business, how creativity helps you professionally, and how we shouldn’t be afraid of making mistakes. Listen to the full episode here: The Importance Of Storytelling In Everyday Life, The Need To Create Consistently, And Getting Over The Fear Of Not Being Perfect

Kydsteez Colgate Teaser

How do you want to give back to your community?


In the 3rd installment of the 3-part video series that I directed and was partnered with Colgate(R) and YouTube, we interview and follow Kydsteez. He talks about how he was able to find refuge and strength through the positive role models he met at Homeland Cultural Center in Long Beach, CA and how he wants to do give the same support and education to future generations.

Watch the full episode on our channel here: https://youtu.be/gYt4ZA53kas.