Education

Thinking and Reflecting- Julia Fullerton-Batten Podcast

"This is the time when people could just calm down and as you say, reflect on their lives and also on their future. What do people want to do in the future? Do they want to change their careers? Utilize this time on thinking and reflecting."

Julia Fullerton-Batten's quote offers thoughtful advice on what people should do during this pandemic. Julia is a commercial and fine art photographer who was the first female photographer to shoot for the famous Campari calendar in 2015 and became a Hasselblad Master in 2008. Continue listening to this conversation on how to deal with the coronavirus lockdown as an artist, the good or bad results of needing to create to sustain happiness, art for therapy, confronting fears, speaking on social issues, and how you shouldn't be pressured to create because of the lockdown.

The full episode is on Apple Podcasts at Creative Haven here Dealing With COVID-19 As A Professional Artist, Using Art As Therapy, And Using Photography To Speak On Social Issues!

Visually Speaking, You Need Video Marketing

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Video content is proven to be an effective method in content strategy, so why aren’t you implementing it into your own? Recognize the impact of implementing videos into your digital marketing strategy has on your business. If you aren’t aware, read on and discover what videos can do for you.

The content in your video means everything to your video. If your video has a fantastic production quality but lacks in grabbing the audience in, then you’re going to lose that audience retention. Try incorporating storytelling into your video content. Storytelling is a huge factor in social media success. Business owners and creatives post about their products and services, updates about the company, and their audience in the form of images, blogs, or other written material. What would be better than to combine those two types of content into a video? According to a research study reported in the article, “our brain can process 60,000 times faster than text”. A video that connects the audience should also further direct the audience to perform an action outside the video with a call to action, such as sharing the video or signing up for a course. When you put storytelling in a video format, make sure you are doing it in an authentic way that positively showcases who you are and what your video is about.

Videos are captivating devices that allow your story to be seen and heard. The audience that views the video will be left with the experience that further connects them with your brand. An increase in website and search engine traffic, social media clicks and followers is likely to grow more, especially when about 52% of marketers agree that videos have a great return of investment when implemented well. More and more companies are taking advantage of video content marketing, and with more than 80% of online content video marketing, it only makes sense to create some authentic engaging videos!

Credit: Written by: Fred Chua Boost Traffic, Clicks, And Followers Using Video Marketing

The Creative Brief

Do you have a written guideline that outlines your project's strategy for everyone involved? Without a document like a creative brief, your creative video or project can be directed off course and can lose sight of the original intentions of the project. A creative brief will guide you in the direction and outcome you want to take with your project. In this clip from our video content course, we discuss the important elements that go into a creative brief.

Nike Documentary BTS Clip

Amazing shot for a Nike documentary by Bubba’s.

See how the robot moves the camera to showcase the shoes.🦾👟

Watch the video below:

The Importance of Creativity- Alejandra Carles-Tolra Podcast Clip

"Creativity is what can really help our mental health in finding different solutions in thinking outside the box and really trying to find positivity and to see light where we just see darkness. So I think creativity is important in any field because it can push people to look at something from a different perspective which I think is valuable."

This insightful quote came from Alejandra Carles-Tolra as she noted how much of a positive impact using creativity has on mental health and in our daily activities. Alejandra is a visual artist and photography facilitator whose work has been been published by CNN, The Huffington Post, and the Wuhuan Art Museum. Listen to more of this podcast episode as we talk about using art to give individuals a voice in vulnerable communities, the importance of creativity in everyday life, and using the time with the lockdown to make art with what's around you.

The full episode is on Apple Podcasts at Creative Haven Here: Using Photography to Give Voice to The Vulnerable Communities, The Importance of Connecting With Nature, And Exploring Various Creative Domains During Lockdown

If you want to learn more about Alejandra and purchase her work, visit the links below!

IG Account - @alejandractr

Website - www.alejandractr.com

Work for sale can be found here https://www.fiftydots.com/en/categoria-producto/artists/alejandra-carles-tolra-en/ 

Elevate Your Videos Professionally Following This Beginner Guide

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How do you make your videos stand out? Are you new to creating videos and are thinking about retreating to when you never had videos in your content strategy? Don’t give up hope yet! Our guide goes through all the components necessary to make professional videos without needing professional equipment.

No need to purchase a new camera! Use your cellphone or borrow/rent a camera as you get used to creating videos. Before you pick up a camera and start recording, know that the content in your video matters more than the video itself. Plan out your script and include your target audience’s persona in your plan and how you want to edit the video. What do you want to convey to your audience? Have these in mind before hitting record.

Now that you know the target of your video, it’s time to pick your video's location: indoors or outdoors. If you choose to film indoors, you have the option to film behind a real background, such as an office space or behind a solid background, like a green screen. If you choose to film outdoors, film in an area that does not have a lot of noise. Either way, film in lighting that is natural, soft, and not harsh on you or your subject. Choose the background that is consistent and suits your type of video best.

It may take you more time in post-production to edit out what you don’t want in the video. To save you time, film in short segments. Make a note in your planning stage of these segments, that way you’ll know when to start and stop your video. While you’re experimenting with video cuts, experiment with how you film; which can ease the transition to the next segment and change the emotion! Now you’re ready to upload your professional video to various social media sites and your website following the specific video specifications! For more tips on how to create professional videos, click the link below!

Credit: Written by Peri Elmokadem 8 Beginner Tips for Making Professional-Looking Videos

Social Media Video Optimization

Are your videos optimized for mobile viewing? Take into consideration how your viewers are watching your videos. Your viewers need to see and hear everything on your video, no matter what device they watch videos on. In this clip from our video content course, we go over the different social media video specifications recommended for better optimization within a platform and device.

Why Not Share It?- Ali Spagnola Podcast Clip

"It's an active choice to be like, why would I not share this with my audience? Why would I not make this a part of my story? And so if it's something I want to do, then it's only making sense to me that I would film it."

This quote came from episode 19 of our podcast as guest Ali Spagnola shared how she brings her audience along in the activities that interest her. Ali also offered her insight on how she tackles writer's block by sticking to a designated timeframe and getting to work. Ali is a musician with her music featured on MTV’s “The Real World” and Oxygen’s “Bad Girls Club”; comedian, influencer, and holds 3 Guinness World records.

Follow along in this conversation as we talked about topics including how to optimize traffic, trusting your team to create and innovate, knowing trends to keep content relevant and increase engagement, and being authentic to build a loyal following so you can be yourself on and off-camera. Listen to the full episode on Apple Podcasts here: Optimize Your Content While Being Yourself To Attract Your Ideal Audience And Hire A Strong Team To Produce Prolific Content

Video Marketing on Instagram: Reasons Will Convince You

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Instagram is a platform that many people, business owners, and creatives alike, can utilize to increase their brand equity on the platform. Is your Instagram lacking videos that showcase you and your company? Curious what the outcome may be if you decide to upload a video? Video marketing is vital to include in your strategy, especially on a photo and video display platform like Instagram, and here are reasons why you need videos hosted on Instagram.

Your social media presence is very important to maintain. Instagram is the platform to help you and your company get the awareness you desire! According to Facebook, users spend about 20% of their time on the Explore tab on Instagram. That is a considerable amount of time and shows that users are looking for new content and brands to engage with. This is also a great opportunity to make your videos seen on the Explore tab. Consumers are even more likely to browse a company’s social media accounts, with 32% of them viewing social media before viewing their website, in an Animoto survey.

Videos are also seen as a favorable form of content for consumers as they tend to purchase more products or services from brands after watching a video on social media over a photo, text, or link. They are an excellent alternative for those who don’t have a lot of photos on their feed as it showcases more of their offerings to viewers. To increase your reach on your videos, include relevant hashtags, geolocation, or tagging others in your caption. Don’t just stop at posting videos on your feed! Try uploading a video to Instagram Stories, video ads, or IGTV! 47% of viewers enjoy watching Instagram Stories ads, and 70% watched a branded IGTV video, according to an Animoto survey. Include Instagram to your video marketing strategy and seek the opportunity for your business needs.

Credit: Written by: Becky Brooks 5 Reasons to Use Video Marketing on Instagram

Platform Research

Let's focus on the platforms your videos will be displayed on after you've created a video creation strategy. Understanding what and how your ideal customer engages in video content will help you determine where and how to reach your viewers. In this clip from our video content course, we also uncover the benefits of posting videos natively on platforms.

Undervalue Of Creativity In Marketing, The Importance Of Working In A Team, And Why Organization Is Important

Listen to our latest podcast episode with guest Ryan Mills! Through his experience as an executive producer and media sales manager at Rowlbertos Media, a media production company located in San Diego, we discussed how organization is important and how sales, marketing, and project management influence creativity. We also shed some light on how to remain adaptable as a business during COVID-19 and how to remain authentic to your brand and mindful when sending messages regarding the BLM political climate.

Listen to episode 30 on iTunes here:Undervalue Of Creativity In Marketing, The Importance Of Working In A Team, And Why Organization Is Important

Creativity and Curiosity-Cameron Brown Podcast

"If you are not curious, how can you possibly expect for your creativity to flow through you?"

This striking quote from Cameron Brown shows how curiosity plays an important role in creativity. Cameron is a musician, speaker, and executive coach who has at events across 4 continents with some involving a live grand piano performance. In this podcast episode, we talk about creating a space, physically and psychologically, to encourage creativity and use the ideas and thoughts that come from tapping into that vulnerable space as inspiration for your business or career. To listen to episode 17, go to Creative Haven on iTunes here: Achieve Results In Your Career Or Business By Making A Physical and Psychological Space For Creativity To Nurture Ideas Through Mindfulness

The Video Content Marketing Forecast You Need

Are you leaving video marketing out of your content strategy? Don’t see how creating videos helps you gain customers or brand awareness? Think of it this way, creating a video in 2020 will set your company, your brand in the market where many potential customers are viewing, sharing, and engaging with brand made videos. Those brand made videos are made to reach the consumer and are ultimately there to get the consumers to act, whether that be to make a purchase or sign up for a service. Need more convincing? There are more statistically proven reasons you need to know that video marketing isn’t is a strategy you need to implement.

According to Comscore, if you add a video to your website, your website is 53 times more likely to appear on the first page on Google. SEO ranking is very important for websites, and video can help with a website’s ranking as well as adding an increase in traffic to the website. 60% of visitors who view your website, will search for a video first before moving on to other content displayed on your website, according to Business2Community.

An important metric videos offer is engagement. Engagement helps grow your brand awareness and gives viewers the option to share and comment on the video. With engagement comes retention. A video is more likely to keep your viewers engaged, retained, and connected to your brand. The more intriguing and interesting videos you produce, the more that connection will increase and get stronger. The purpose of creating videos is to deliver a message that will create an impact of recognition with your brand. It is also to lead to a conversion of some sort. According to Neil Patel, 64-85% are more likely to buy a product or service after watching a video. So when you create a video you will help increase your SEO, brand equity, engagement, and traffic to your website.

Credit: Written by Aisling McCarthy Five reasons to use video for content marketing in 2020

Understanding Your Customer Buyer Journey

It's time to know who your customer is. A customer goes through three stages in its customer buyer journey: Awareness, Consideration, and Decision. As business owners, marketers, and entrepreneurs, it's important to create videos that cater to customers in each stage. In this clip from our video content course, you'll see how creating a buyer persona and creating content for these stages will attract customers to your business.

Know the Reason why Millennials Love Watching Videos

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Does your target market feature Millenials? Are you wondering how to reach them through video marketing? The methods and strategies of marketing have drastically improved in a way that strives to understand the customer on a personalized buying journey. If your target market features Generation Y or Millennials, you’ll want to understand why they are so attached to videos, and how you as a small business owner or creative, can leverage this knowledge for your own video content strategy.

Before you start to create engaging content for millennials, you’ll need to understand their purchasing behavior and why fellow marketers are targeting this generation. Members of the younger generation are watching more videos through streaming services and social media. According to this article, millennials spend at least one hour a day watching videos. About 84% of millennials follow brands on Facebook, and they are more likely to purchase a product after watching a video than someone born in a later generation, according to a Mashable article. Adjust your current marketing strategy and feature your company’s products and services on platforms your target market will be on. Be wary about how your content is portrayed to young people. As millennials are people who have grown up in the digital boom, they are used to avoiding advertisements that are inauthentic.

Overall, if you want to reach a millennial who loves watching videos and sharing them with their network, you’re going to want to create authentic, thought-provoking, engaging videos that demonstrate your products and services and company well. They want to be entertained and informed! For more tips on how to target and understand millennials, the article has more interesting facts and statistics below!

Credit: Written by Shaq Abboud Why Are Millennials So Attracted To Video Marketing?

The EIEIE Method

Last week, we talked about the Hero Hub Help method that focused on the type of content you create. Now the EIEIE method focuses specifically on the message you want to portray in your videos. The EIEIE method stands for Educate, Inspire, Entertain, Inform, and Engage. In this clip from our upcoming video content course, you'll learn about how you can implement this method to cater to your brand's mission, tone, and image.

Set Transformation BTS Clip

Watch this incredible set transformation in a behind the scenes clip by Alexander Stanishev! You can see the dedication and teamwork it took to pull off something this remarkable! Watch the clip below:

"Obstacles are good news"- David Nichtern

“If you’re not hitting obstacles, you’re not really going anywhere, you know. When you have comfort and sort of a settled quality, you’re not really meeting any kind of challenge and you’re missing an opportunity to grow and expand what your capacity is.”

This quote, from episode 15 of our podcast with David Nichtern, discusses how in order to grow your business or self you need to face challenges. He encourages business owners and creatives to push and believe in themselves to overcome the obstacles they face. In addition to overcoming obstacles, we also uncovered topics such as how to get into your creative flow state to receive creative ideas, the role of commerce has in creativity, and the connection between creativity, spirituality, and entrepreneurship. Check out episode 15 on Creative Haven on iTunes here: Balancing Creativity, Spirituality, and Entrepreneurship to Make Money As A Creative With Purpose!

Check out the clip here: