By now, you should know that video has been a present force in how consumers connect and become knowledgeable of your brand. As marketers and small business owners, fine-tuning your marketing strategy is another part of the process of a successful video marketing campaign. If you’re looking for more ideas on video marketing, look no further than animation. Animation has always been a popular video style in cinema. So why not use animation in your own explainer videos? Doubtful? We’ll reveal the top reasons to include animation in your video marketing strategy for 2021.
It’s important to note that video marketing will be incredibly important this year. If the average person watches 100 minutes of video a day and there is a 14% increase in video strategy implementation from 2015 to 2020, according to a Marketing Charts survey and HubSpot, then there’s no reason not to explore how your video marketing strategy can succeed in 2021.
Explainer videos are powerful on their own: your company becomes an educational source to your consumers, which further increases the trust and relationship between consumer and company. Add animation to the mix, and viewers will want to see what’s next in-store. This does well for brand awareness and helps you stand out from the competition. Explain your brand story, products, or services without feeling like you’re not connecting with your audience. An animated explainer video has engaging visuals, voice-overs, and music for your consumers to watch, understand and retain the information about your product or service.
Including an animated explainer video in your video marketing strategy demonstrates the effort your company makes to present complex topics that are meaningful and informational to the consumer. The eye-catching visuals in your thumbnail may stop consumers mid-scroll, but the visuals, voice-overs, and music will keep them watching.
Credit: Ripple Animation Why 2021 Will Be the Year of Animated Video Marketing
